Skip to main content

Bugatchi elevates their new collection with Made in Italy

Creative Director Anthony Keegan elevates Bugatchi in Italy

BUGATCHI CD meeting 3
BUGATCHI

The world’s biggest and most prominent fashion houses tend to center around four locations: New York, Paris, London, and Milan. It is no coincidence that the primary fashion weeks occur every year in these four cities. It also shouldn’t surprise you that the some brands seek out some of the best mills in the world in these regions. The Bugatchi Fall and Winter 2025 collection chose to elevate their garments with Made in Italy, an upgrade that takes their already top-tier garments to the next level.

“Italy offers an unparalleled depth of skill, marrying tradition with innovation in a way that sparks inspiration,” Bugatchi Creative Director Anthony Keegan says. “Each piece we craft is not merely an item of clothing; it is a story woven with the threads of quality and expertise. We would sit in the breathtaking expanse of southern Italy, sipping a perfect espresso, continually reminded of the endless possibilities that lie before us. The response to this collection has been nothing short of extraordinary, and I have no doubt this marks the inception of a profoundly passionate relationship with Italian craftsmanship.”

Recommended Videos

It’s all about the fabrics

BUGATCHI new collection
BUGATCHI

Just like any good home or business, the best garments are built on a solid foundation. And the foundation of a garment is the fabric. Italy has some of the best mills in the world, and that is why Keegan and Bugatchi chose the destination for their new collection.

“When embarking on the journey of building this collection, there is one critical element that reigns supreme: the fabric,” Keegan explains. “It is the very soul of what we create. In our relentless pursuit of the finest, we naturally gravitated towards Italy—the epicenter of exquisite fabrications. The moment you step into that realm, you can feel the legacy of craftsmanship that has been honed over generations; it’s palpable, almost magical. It was essential to not only secure the most luxurious materials but also to align ourselves with artisans who embody the spirit of true mastery.” Keegan finishes off with the declaration of the goal for Made in Italy.

“Here’s to creating something timeless, luxurious, and imbued with the very essence of Italy itself!”

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
This new Bell & Ross looks like it belongs on a fighter jet
French watchmaker creates ceramic skeleton watch inspired by stealth aircraft technology
BR-05-Skeleton-Phantom-Ceramnic. press shot

Bell & Ross has introduced the BR-05 Skeleton Phantom Ceramic, a striking limited edition that continues the brand's tradition of creating timepieces inspired by stealth aircraft while showcasing the versatility of its integrated bracelet design first launched in 2019.
The latest release draws from Bell & Ross' long lineage of "phantom" watches dating back to 2007, inspired by the dark, radar-absorbing livery of stealth aircraft. The all-black aesthetic creates a sculptural, almost architectural design that emphasizes the BR-05's distinctive square case profile.
The 41mm case is crafted from black ceramic, featuring vertical satin brushing combined with highly polished elements on the case sides and center bracelet links. Ceramic offers practical advantages including exceptional durability and lightweight construction, making it ideal for a sporty bracelet watch.
To prevent the monochrome design from appearing monotonous, Bell & Ross has skeletonized the dial, revealing the Caliber BR-CAL.322-1 movement developed specifically for the brand. A tinted transparent dial plate provides clear visibility of the mechanical movement while maintaining the stealth aesthetic.
The prominent dial flange holds baton hour markers filled with grey Super-LumiNova, which produces a bright green glow in low light conditions. The hands feature matching luminous material, ensuring excellent readability while preserving the watch's tactical appearance.
The BR-CAL.322-1 automatic mechanical movement offers a 54-hour power reserve and displays hours, minutes, and seconds. The visible movement components add visual interest through the skeletonized dial while demonstrating Bell & Ross' commitment to developing its own calibers.
Measuring 41mm by 11.2mm, the case provides 100-meter water resistance suitable for daily wear. The watch is available with either a matching black ceramic bracelet or black rubber strap, offering versatility for different wearing occasions.
This release demonstrates how the BR-05 collection has evolved since its 2019 debut, when Bell & Ross surprised the market with its interpretation of an integrated bracelet sports watch. The refined square case has become increasingly important to the brand's portfolio, proving its adaptability across different materials and complications.
The Skeleton Phantom Ceramic shows Bell & Ross maintaining its core identity of square, function-focused watches inspired by aviation instruments while retaining contemporary appeal. The stealth aircraft inspiration connects directly to the brand's aviation heritage while offering a modern interpretation of military aesthetics.
Limited to 500 pieces, the BR-05 Skeleton Phantom Ceramic continues Bell & Ross' exploration of advanced materials and manufacturing techniques. The combination of ceramic construction, skeletonized movement display, and stealth-inspired design creates an appealing package for collectors seeking aviation-themed timepieces.
The release reinforces the BR-05's position as a strong competitor in the integrated bracelet sports watch segment while maintaining Bell & Ross' distinctive square case DNA.

Read more
Tiffany & Co. revives legendary Atlas watch collection
Tiffany & Co. has officially relaunched its iconic Atlas® watches
the Atlas watches feature graphic Roman numerals and streamlined silhouettes

To the surprise of absolutely no one, Tiffany & Co. has resuscitated its storied Atlas collection, reimagining the legendary Roman numeral motif for today's discerning watch collectors. Released originally in the 1990s and inspired by the iconic Atlas clock at Tiffany's Fifth Avenue flagship, these timepieces bring together timeless elegance and contemporary sophistication.

Precision craftsmanship, unmistakable style

Read more
From Malibu to Porto Cervo, Armani x Kith goes full coastal luxe
Kith, Armani debut a summer-ready collection
man wearing kith x armani tee shirt

When Kith and Giorgio Armani released their first collection together for Fall/Winter 2024, there was no doubt that both brands had nailed the concept of a luxury partnership. Now the two brands are joining forces once more to bring this same luxury feel to the summertime with the second installment of their collaboration. Meant to bridge the luxury of Italy and the modern sophistication of New York, this new collection is ready for wherever the summer may take you. Whether you’re hitting the Italian coast or the streets of New York, this collection embodies the summer of your dreams and an aspirational lifestyle. Besides featuring a series of stylish silhouettes and styles, this collection is also made to be sensible to withstand the summer in Europe or the United States. 

Giorgio Armani and Kith go global with new collection

Read more