Skip to main content

Koy Gear Aims to Revolutionize Men’s Everyday Apparel

The simplest way to introduce Koy Gear is by its motto: You can’t see it, but it’s there. The Toronto, Canada-based innovators craft affordable and practical clothing that’s versatile enough to be worn every day. Koy Gear is not your everyday clothing designer, though. The brand is on a mission to provide men with comfortable technical apparel.

What started as an odorless underwear manufacturer in 2018 has turned into a revolutionary maker of casual wear, packed with impressive performance and superior comfort. So whether you’re traveling from coast to coast, from work to the gym, or are lounging at home, Koy Gear’s collection delivers where it matters most.

Image used with permission by copyright holder

There are three necessities for a man’s daily outfit: fitting underwear, breathable socks, and a satisfying T-shirt. It’s laughable how often these three mainstays are taken for granted, and Koy Gear is here to convince us to never let it happen again.

“Invisible technical” refers to the design philosophy Koy Gear puts into practice. While high-end athletic wear with advanced technology has come a long way, most of the time the added performance elements take away from its everyday functionality. That’s why Koy Gear has implemented its materials in a way that you experience them with your body rather than your eyes.

The newest additions to Koy Gear’s Invisible Technical apparel line reached its Kickstarter fundraising goal in under 24 hours, so you know the hype is real. Say hello to breathable, stain-resistant T-shirts and lightweight odor-fighting socks.

Image used with permission by copyright holder

The Koy Gear Tee, which is currently available in a versatile light gray color, is an ultra-soft T-shirt made from a blend of combed cotton, modal, and elastane. Each tee boasts a four-way stretch that is snug-fitting yet comfortable, is protected by silver ionization technology that utilizes antibacterial and anti-odor properties for lasting freshness, and features a moisture-wicking, breathable interior.

One of our favorite aspects, however, has to be the shirt’s stain-resistant technology. That’s right, the Koy Gear Tee provides a shield against stains whether you’re spilling a protein shake on yourself after a high energy workout or you reached peak clumsiness after tossing back a couple neat pours of your favorite craft liquor.

If you don’t believe us, just watch.

This capacity for performance comes with more responsibility. Your shirt must be cared for appropriately, and that means washing your garments in cold water without bleach or softeners, then applying a normal tumble dry. Koy Gear also recommends that each shirt be ironed after washing in order to maximize the KG Tee’s hydro-repellent performance.

Image used with permission by copyright holder

The Koy Gear Socks also feature a breathable build and utilize the innovative silver ionization protection that staves off odor-producing bacteria at its source so you can kick your boots off after a long day and not clear the room. Offered in black and gray with yellow accents, the socks rely on extreme comfort as well, which is propelled by their honeycomb-patterned padding.

You can support the Koy Gear Kickstarter campaign now through October 17, 2019, if you want to get in on the socks and tee action early. Every backer can expect to receive their gear in January 2020. Don’t forget that Koy Gear gained its recognition with Silver Boxer Briefs, crafted carefully by coating polyamide fibers with medical-grade silver that effectively kills odors and bacteria.

Editors' Recommendations

Bryan Holt
Former Digital Trends Contributor
Bryan Holt is a writer, editor, designer, and multimedia storyteller based in Portland, Oregon. He is a graduate from the…
These are our favorite online shopping sites for affordable (yet stylish) clothes for men
Keep your budget safe and get cheap clothes online that look like you spent a pretty penny
A man dressed stylishly holding onto a shoulder bag

Many of us want to step up our fashion game, but it’s not easy to stay financially stable when updating your wardrobe nowadays. Somehow, shelling out $300 for the best shoes isn’t something we should put high up on our priority list. While we enjoy treating ourselves to a splurge-worthy piece from time to time, we’re firm believers in being practical and realistic about where you actually spend your money, and that includes finding cheap clothes online that still make us look good.

Although they are a basic necessity, clothes aren’t usually at the top of that list. But that doesn’t mean you have to sacrifice style for affordability or comfort. There are a good number of affordable online clothing stores that offer high-end style, and we curated the best cheap clothes online for men to refresh your wardrobe without going beyond your budget.

Read more
The best shirts for men: Our top picks for every classic style
Add these shirts to your wardrobe to look your best everywhere
Man buttoning a linen shirt

Everywhere you go, with a few obvious exceptions, you need to be wearing a shirt. And if there are places you don't think you need one, do everyone a favor and reevaluate that thought. Whether you are spending your autumn days raking leaves, spring long weekends hiking a mountain, or cuddling up on the couch in the extreme heat of the summer, you need to grab one of the best shirts for men on the market.

There are dozens of shirts for every occasion that you can choose from, so we have put together a comprehensive list of six specific types of shirts and the best options for each one. Elevate your wardrobe with one of these stellar shirts.
The T-Shirt
If you're the kind of guy who is big on comfort and style, your closet is probably filled with a lot of T-shirts of all different styles. It's an all-American style staple for good reason. Your daily uniform might look something like a T-shirt, jeans, and a fresh pair of white kicks, which is great for when you need to get ready in a pinch. T-shirts these days are far from basic. While a soft white V-neck is great, stripes and buttons can dress up the relaxed style instantly. Here are our favorites.
Banana Republic Authentic Supima Cotton V-Neck
You really can't go wrong with a basic black or navy V-neck T-shirt. These from Banana Republic are cut with extra room through the chest, arms, and waist, so they're not too fitted.

Read more
How pants should fit: A must-read guide for men
Make sure your pants always fit properly with these tips
Man standing on the beach

Back in the 1960s and 1970s, polyester pants started fitting pretty tight and showed off the physique of the man wearing them. Then in the 1980s, denim followed suit. The jeans of the era of the hair bands were tight and cuffed. The 1990s ushered in a new era of baggier fits and a more relaxed feel throughout the entire outfit, particularly the pants.

Then, around the turn of the century, they got slimmer and slimmer until they were seemingly painted on in the last few years. Now, we are seeing a resurgence of the relaxed fit. It can get confusing to follow the trends of how pants should fit if you're not in the know, but we have you covered. 

Read more