Adidas and West NYC collaborate on an unexpected anniversary collection

A decade ago, Phil James had a problem. He couldn’t find anything he wanted to wear on the clothing racks. There were big names everywhere in 2016. Names that had been generational legends for years. But, no matter how hard he looked, he just couldn’t find the clothing he truly wanted to wear. So, he decided to do what any rational person would do when they have nothing to wear: He started his own business. &SONS was born, and after ten years of providing some of the best British workwear, DECADE is a collection that celebrates what he and his team have done on their journey.

I have always been drawn to the marketing side of the brand. It makes sense; James has experience in his career that predates &SONS, as a marketing photographer. So, no wonder all the images looked amazing. Noe, the new collection looks back on that experience and the rising name he has built.

Dry January might be the most popular month for taking a break from alcohol, but Sober October is a close second. If you’re spending this month sans alcohol and you’re getting tired of simply drinking sparkling water, there are options aplenty, especially if you’re usually a beer drinker.

If you didn’t know it already, the non-alcoholic beer world has improved a lot in the last decade. When I first started writing about alcohol twenty years ago, I wrote an article where I taste-tested NA beers and the results were fairly brutal. While I won’t name the beers, pretty much all were fizzy, yellow, and at best fairly flavorless. In essence, they didn’t really taste like beer. That’s definitely not the same today. It’s a whole new world of non-alcoholic beer.

Luminox began a long-standing relationship with one of the most elite special forces teams in the world in 1992 when they began making tactical watches for the Navy SEALs. Ever since, they have been the brand on the front lines (or behind them is probably the more appropriate statement) of all of the major conflicts across the globe. The team at Luminox elevated the SEAL watches with the Master Carbon SEAL collection which uses a stronger version of the brand’s CARBONOX. A long-bar carbon fiber compound three times lighter than titanium and twice as strong as standard CARBONOX. They are deepening the collection with a new chronograph, the new 3880.

“The connection to the Navy SEALs is both a legacy and a responsibility. From the very beginning, our watches have been designed to perform under the toughest conditions. That expectation continues to shape everything we do—not only for SEAL teams, but also for adventurers around the world who rely on their gear when pushing their limits.” – Pierrick Marcoux, Group Product Director at Luminox