Skip to main content

Emirates and Expedia work together for more customer personalization

Emirates and Expedia expand their partnership

By Mark Reif Published March 7, 2025

Emirates

Emirates and Expedia have expanded their long-term partnership, giving passengers more options and a seamless booking experience. The airline fully integrated its New Distribution Capability (NDC) API with Expedia Group’s brands, which helps connect Expedia Group’s customers with the entire Emirates portfolio of fares.

More travelers can now unlock Emirates fares, products, and services

Emirates and Expedia executives — Left to right: Greg Schulze, Chief Commercial Officer, Expedia Group and Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline Emirates

The comprehensive integration will help travelers view Emirates fares, products, and services via Expedia Group’s brands, improving their trips and offering more flexibility. Beyond that, the two companies will seek further collaboration on loyalty programs to improve rewards for customers of each. They’ll also use market data insights for joint marketing initiatives and drive growth.

Recommended Videos

The companies will also explore offering end-to-end booking experiences via Expedia Group’s global hotel network. Curated air and travel packages will allow travelers to fly and then stay at one of Expedia Group’s thousands of hotels.

Adnan Kazim, Deputy President and Chief Commercial Officer, Emirates Airline said: “We are proud to expand our partnership with Expedia Group, allowing travellers on the platform to personalise their booking experience with Emirates. Looking ahead, our enhanced collaboration will provide travellers with seamless access to Emirates’ NDC content while expanding booking possibilities across all elements of their journey.”

Greg Schulze, Chief Commercial Officer, Expedia Group said: “Our expanded partnership with Emirates marks a significant step in elevating the travel experience. This collaboration gives our global travelers more customised options and easier bookings, allowing them to create unique trips that suit their needs. Ultimately, it’s about making every journey a lasting memory for our travelers.”

Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…

Travel

There’s more to do in Napa Valley than just wine tasting

Silverado Resort is the ideal place to experience it all

Silverado Resort in Napa Valley

Tell someone you're going to Napa Valley, and it conjures images of rolling vineyards and wine tastings. Both are good things to be sure, but there's more to do in Napa than sample fermented grapes. And that's good news for travelers who don't drink, want to explore a different side of Napa, or simply prefer other pursuits.

Napa Valley's wine country reputation, while well-earned, can overshadow what is a legitimately diverse playground. There are championship golf courses, world-class spas, hiking trails, a walkable downtown, and some of the best dining in the country. And it's all easily accessible, whether these activities are the focus of your trip or something to squeeze in between tasting rooms.

Travel

These 8 Philadelphia historic activities reveal the America most tourists miss

Skip the overwhelm and consider these 8 under-the-radar stops on your next visit to the City of Brotherly Love.

People, Person, Clothing

Philly has so many layers of American history that it’s hard to take it all in. Like most first-time visitors, I was overwhelmed by the sheer number of Philadelphia history sites at my disposal. So I stuck to safe bets like the Liberty Bell and Reading Terminal Market, usual suspects that tourists explore when planning a trip to Philadelphia.

And while these stops hold real significance, I was left feeling that I had barely scratched the surface. With century-old landmarks piquing my curiosity at every turn, I knew I’d be back for a deeper dive.

Travel

Lucciola Belongs on Every Serious Gourmet’s New York Hit List

An intimate Upper West Side restaurant with extraordinary wines, century-old Aceto Balsamico di Modena, and soulful Italian cooking.

Alcohol, Beer, Beverage

My younger sister works in tech and lives her best life in the West Village. When she first moved to New York, she developed a simple strategy for choosing restaurants: open Instagram or TikTok, identify the week's viral sensation, and fight for a reservation.

As the weeks passed and photos from the latest algorithmic darlings poured into our text thread, I watched with mounting alarm. My sweet little sister—so innocent, so naïve—lost to the wicked spell of the influencer. The squandered income! The wasted chances for truly great meals! When she mentioned what she'd spent for dinner at The Corner Store, I finally reached my breaking point. I vowed to show my wayward sibling the light.