Love the idea of a summer escape, but not the sky-high prices and packed tourist spots that come with it? You’re not alone, and there’s good news. Skyscanner’s 2025 Smarter Summer Report reveals wallet-friendly alternatives to major travel hubs that offer charm and adventure, minus the crowds.
“For many, summer feels like it goes by too fast. Travelers look forward to their summer vacation all year and this year people are looking to get the most of the season,” says Laura Lindsay, Global Travel Trends Expert. “They’re getting into the summer mindset earlier by making the ultimate summer playlist and looking up the weather of their dream summer destinations. To truly maximize the summer season, travelers are becoming more flexible than ever. They are stretching their budgets, extending their travel time and exploring more underrated destinations.”
This summer, 26% of American travelers are skipping over expensive tourist traps in favor of more affordable, less crowded destinations. And with 68% planning to stay stateside, travelers are uncovering hidden gems closer to home.
Topping the list of alternative U.S. destinations is Wilmington, North Carolina. Situated just north of Charleston, Wilmington offers beautiful beaches, a thriving art scene, and history-rich landmarks like the Battleship North Carolina, all without the tourist overload.
Dreaming of Hawaii but dreading the prices? Consider Hilo, Hawaii, known as the Big Island’s biggest small town. Here, you’ll find natural beauty at Wailuku River State Park, charming wooden storefronts, and easy access to Hawaii Volcanoes National Park.
Rounding out the top three is Atlanta, Georgia, a budget-friendly alternative to pricier southern cities like Orlando. Atlanta offers interesting Civil War and Civil Rights history, walkable downtown neighborhoods, and is a major travel hub, making it easy to reach and even easier to explore.
2025’s top alternative travel destinations
- Wilmington, North Carolina: Average flight price: $105
- Hilo, Hawaii: Average flight price: $168
- Atlanta, Georgia: Average flight price: $170
- Myrtle Beach, South Carolina: Average flight price: $171
- New Orleans, Louisiana: Average flight price: $197
- Cincinnati, Ohio: Average flight price: $199
- Asheville, North Carolina: Average flight price: $217
- Tampa, Florida: Average flight price: $239
- Denver, Colorado: Average flight price: $239
- Fort Lauderdale, Florida: Average flight price: $246
