Skip to main content
  1. Home
  2. Food & Drink
  3. Evergreens

What is soju? Everything you need to know about the world’s most popular liquor

Get on the soju bandwagon

Soju
The Creativv/Unsplash

In the alcohol marketplace, there are a handful of types of liquor that are household names. We’re talking about the bourbons, rye whiskeys, single malt Scotch whiskies, rums, tequila, mezcals, gins, and vodkas of the world. But for every well-known spirit, there are multiple lesser-known spirits just waiting to be discovered. Today, it’s Soju’s turn.

What is soju?

Soju
Eiliv Aceron/Unsplash

Similar to vodka, soju is a clear neutral grain spirit that’s very popular in Korea (and the best-selling liquor in the world). It’s known for its mellow, mild, easy-to-drink flavor profile, its alcohol by volume ranges between 50% and 12%. In the last few years, lower-ABV soju has begun to become popular among younger drinkers. It’s traditionally made with rice, but other grains and ingredients have gained in popularity in recent years. In fact, rice-based soju is now less common than what is referred to as “green-bottle” soju.

Recommended Videos

What’s “green-bottle” soju?

Soju
Yu Jinyang/Unsplash

Making up most of the contemporary soju produced, green-bottle soju is very popular outside of Korea. Instead of rice, it’s made with other ingredients including barley, grapes, apples, tapioca, sweet potatoes, and more. Rice soju is known for its much sweeter profile than those with other ingredients included.

How to drink soju

Soju
Samia Liamani/Unsplash

As we mentioned earlier, soju is similar to vodka. Just like vodka, some drinkers prefer to imbibe soju chilled and neat and others prefer to sip it slowly like you would a glass of whiskey. Others enjoy taking it shot form. It all depends on the kind of soju you’re drinking, what it’s made from, and the overall quality.

If you want to drink it in the traditional Korean way, you’ll begin by giving the bottle a gentle swirl before smacking the bottle and then twisting off the cap. The first sip is poured as a shot and should be taken as such. After that, you can drink it at your leisure.

What does soju taste like?

Soju
Eiliv Aceron/Unsplash

While it’s often compared to vodka, it’s much less harsh and a lot smoother. It’s known to be light, sweet, and surprisingly crisp. But while these are the general flavors, aromas, and flavors can vary based on the main ingredient. Rice soju is sweeter than others. Like vodka, some soju-makers also add flavors like berries, peach, pineapple, and various citrus fruits.

The best soju brands to try

Soju
fbelladona/Unsplash

Now that you have learned a little bit about what soju is, it’s time to find some to drink. Lucky for you, there are many soju brands available in the US. And while there are fruit-flavored soju varieties available, we decided to stick with classic, unflavored soju so you can truly get to know this traditional Korean spirit. Keep scrolling to see some of our favorites.

Yobo Soju Lux

Yobo Soju Lux
Yobo Soju

Distilled in Southern California, Yobo Soju Lux is a blend made from Northern California-grown grapes, rice, and organic wheat. The result is a well-balanced, flavorful, sweet, sippable soju with notes of ripe fruit and a clean finish. It might not have to complexity of a long-aged whiskey, but it absolutely has the smoothness.

Buy at Total Wine

Hwayo Soju 17

Hwayo Soju 17
Hwayo

This popular Korean-made soju got its name because it’s 17% alcohol by volume. Best when enjoyed chilled and neat, it’s made in the traditional way with rice as its base. Sipping it reveals complex aromas and flavors of ripe tropical fruits, oak, vanilla, and sweet rice.

Buy at Total Wine

Jinro Soju

Jinro Soju
Javier Esteban/unsplash

Launched in 1924, Jinro Soju is the best-selling soju brand in Korea. So, it’s definitely one you should add to your list. Made from Korean-grown rice, natural spring water, and nothing else, it’s known for its mild, mellow, crisp, sweet flavor profile. If you only buy one bottle, make it this one.

Buy at Total Wine

Hemosu Straight Soju

Hemosu Straight Soju
Hemosu

Made using a recipe that was created more than 700 years ago, Hemosu Straight Soju is made with Korean-grown rice and underground spring water. It’s clean, clear, and sweet with a clean, crisp finish. It’s a classic soju that deserves a spot in your home bar.

Buy at Total Wine

Bottom line

If you’re the adventurous sort and you’d like to try something new, give soju a shot. Buy one of the above bottles or do your own research and find the right bottle for you. Just understand that there’s a wide range of ABV when it comes to soju. Some might have the alcohol content of a barrel-aged stout and others will have the alcohol content of a bottle of vodka. If you don’t see it on the bottle, the price will let you know the alcohol content. You’re not going to get a 375ml bottle of 80-proof soju for $5. That bottle will likely be $30-50.

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
Brush Creek Distillery is releasing a limited-edition ‘Heroes Edition’ straight bourbon
Celebrate America's birthday with this new expression
Brush Creek

Wyoming is quickly becoming a great state for whiskey fans. While there are a handful of outstanding distilleries to choose from, Brush Creek is among the best. This popular distillery is a must-visit on your next cross-country road trip. Brush Creek is located a short 35 miles off of 1-80. It’s the perfect respite from a long journey to see the sprawling country this summer.

And while you can’t go wrong with anything in its portfolio, recently, this award-winning, small-batch craft distillery announced the launch of the 2026 release of its ‘Heroes Edition’ Straight Bourbon Whiskey.

Read more
The best beers from California you can buy anywhere
California is more than just IPAs
Sierra Nevada

Currently, more than 9,000 breweries of all sizes operate in the US. That’s an awful lot of IPAs, stouts, and lagers to choose from. Some states are more saturated with breweries (per capita) than others. This includes places like Vermont, Colorado, Maine, Oregon, and, of course, California. While I could take a deep dive into all the biggest beer-producing states, today is all about The Golden State.

I have a special affinity for California beer, and it’s because of one style in particular. Sure, you can find a beer style to fit every palate in the state, but in California, the IPA reigns supreme. In fact, if you look at almost any list ranking the best beers in the state, it will be littered with IPA options. While I often imbibe pilsners and other lagers (as well as wheat beers and other lighter beers) in the summer as well as stouts and porters (and other dark beers) in the winter, I always go back to the classic West Coast IPA.

Read more
Blue Bottle just proved California can grow world-class coffee
Blue Bottle Coffee just dropped a super rare California-grown coffee
Blue Bottle Coffee

Coffee has always had its origins story – Ethiopia, Colombia, Panama. But California was never part of that conversation, until now. Coffee leader, Blue Bottle, has just launched the California Frinj San Diego Gesha, a washed Gesha grown in San Diego and Santa Barbara counties in partnership with Frinj Coffee, the pioneering network behind California's emerging coffee movement. Gesha is widely regarded as one of the most prized varietals in specialty coffee, known for its delicate floral complexity and fruit-forward character –  and this one delivers jasmine, peach, and strawberry in a cup.

Up until now, many coffee brands would shy away from growing specialty-grade coffee in California, as it requires years of experimentation and innovation. For the past two decades, Jay Ruskey, founder of Frinj Coffee, has helped pioneer California coffee product through continual experimentation with innovative growing practices, coffee varieties, and post-harvest processing. Now, this exciting new launch finally reflects that work. Cherries from two California farms were processed at Frinj's wet mill in Ventura, using carefully controlled fermentation to result in an exceptionally clean cup of coffee. This new variety showcases the signature floral aromatics and bright fruit character of the Gesha variety.

Read more