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You won’t believe it’s decaf: Lavazza’s Dolcevita changes everything

Bold flavor without the caffeiene

By Emily Caldwell Jun 1, 2025 4:00 AM

Lavazza decaf — Lavazza

Lavazza, founded in Turin in 1895, a leading player on the global coffee scene, proudly announces Dolcevita Decaf, a premium decaffeinated coffee that delivers full flavor and richness to coffee lovers who seek the indulgence of coffee without the caffeine. Dolcevita Decaf is the first decaf coffee to join the celebrated Dolcevita line, amongst the most popular offered by Lavazza.

Meticulously crafted by the innovation team, this decaf coffee roast was made to preserve its deep flavor profile and aroma, allowing decaf coffee drinkers to enjoy a killer cup of coffee without any compromise. With the rising demand for high-quality decaf coffee, this new launch is set to meet evolving consumer needs for flavorful coffee that fits health-conscious and caffeine-free lifestyles.

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“Awakening a better world every morning” is the corporate purpose of Lavazza Group, with the aim of creating value for shareholders, collaborators, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.

“We’re thrilled to introduce Dolcevita Decaf in response to consumer feedback and the growing demand for premium decaffeinated options,” says Daniele Foti, Vice President of Marketing, Lavazza North America. “We listened carefully to our customers, and this product reflects our commitment to quality and innovation in every cup – making decaf just as enjoyable as its caffeinated counterparts.”

Dolcevita Decaf is a medium roast that delivers rich, smooth flavor with a velvety body, featuring notes of chocolate and caramel. It offers a decaf coffee experience that feels indulgent and sophisticated — ideal for coffee enthusiasts who want a high-quality cup at any hour of the day. This new decaf roast is available now for purchase online in both K-cups for Keurig brewers as well as in ground coffee bags.

Emily is a Features Writer at The Manual, where she specializes in food, beverage, and travel content. She focuses on weaving… Read Full Bio

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