Iconic Italian coffee brand, Lavazza, has a whole new look

Bold, vibrant new packaging

By Emily Caldwell Published November 20, 2024

Lavazza coffee — Lavazza coffee / Lavazza coffee

Iconic Italian coffee brand Lavazza has launched a vibrant new look for its coffee packaging. The new “Dolcevita packaging” draws inspiration from the vibrant essence of the Italian “La Dolce Vita.” This fresh look perfectly blends Lavazza’s rich heritage with contemporary elegance, and it’s now available for consumers to enjoy.

Recommended Videos

The redesign celebrates Lavazza’s deep connection to Italian culture, featuring bold colors and sophisticated designs that echo the beauty of Italy’s landscapes. Lavazza coffee lovers can find the new coffee packaging on all of the products within the line, including bagged coffee and K-Cup packs. The brand is especially excited about it’s new brand packaging, as it’s a visual invitation for coffee lovers to savor life’s simple pleasures—bringing a moment of indulgence and connection with every sip.

While the packaging has a refreshed, modern aesthetic, Lavazza’s coffee still has the same taste and utmost quality. The range of Dolcevita blends is expertly selected, roasted, and ground as specified by Lavazza’s quality standards. Within the Dolcevita coffee products, you’ll find a selection of different roasts for every coffee lover. Some of the most popular Lavazza Dolcevita coffee blends include:

Opera Intenso Ground Coffee (Dark Roast coffee) – Balance of smoky and caramelized notes
Italian Roast Ground Coffee (Extra Dark Roast coffee) – Full-bodied, complex, and slightly smoky flavor
House Blend Perfetto Ground Coffee (Medium Roast coffee) – Lingering caramel notes, crafted from 100% Arabica coffee

All roasts are available for purchase right from Lavazza’s website, delivering exceptional coffee right to your door.

Topics

Coffee & Tea

Contributor

Emily is an accomplished freelance journalist focusing on food, beverage, health, fitness, and travel content. She loves to…

Food & Drink

Starbucks adds Sunsera Blend coffee for light-roast coffee lovers

A new year-round light roast coffee

Starbucks Sunsera

Starbucks' new Sunsera blend has arrived. This new blonde roast coffee contains beans sourced from Brazil and Colombia. Launching on March 4th for purchase in Starbucks cafes and grocery stores throughout the U.S. and Canada, this new blonde roast adds a new brew to your spring coffee list. Delicious when brewed hot or iced (with or without milk), this light roast coffee offers something new and different for the coffee chain. Unlike other light roast coffees, the Sunsera blend has a softer, more nuanced taste. The brand says this coffee tastes equally delicious when served with or without cream, and we can't wait to try it out.

In addition to being available for purchase to brew at home, Starbucks Sunsera Blend will also be available as the Blonde Roast Coffee of the Day in Starbucks cafe locations. Combined with the company's new free refill policy, ' those staying in the cafe can enjoy a free refill of the Sunsera blend during the same visit. Per the brand, "The semi-washed and sun-dried coffees from Brazil bring out flavors of Meyer lemon zest and toasted almond while the washed coffees from Colombia bring out flavor notes of Asian pear and apricot. The Sunsera name conveys its easy-going personality – a blend of sun for its sunny personality and sera for the traditional Italian greeting buona sera."

Food & Drink

These are 2025’s biggest coffee trends, from a coffee expert

Coffee trends to look out for this year

Whole coffee beans

Experts have recently seen various changes in coffee trends, from a rise in demand for ready-to-drink coffee drinks to an increased interest in espresso blends. As consumers shift their coffee preferences, brands such as Free Rein Coffee Company are paying close attention to adapt accordingly. Arlyn Davich, CEO of Free Rein Coffee Company, shared the factors she believes have contributed to recent changes in coffee trends and provided insight into 2025's biggest coffee trends. Here's what she shared with us.
Changes in consumer coffee preferences

"Consumers are moving beyond basic coffee choices and seeking more personalized, high-quality experiences. They’re embracing classic, bold flavors and more complex, lighter roasts while experimenting with different brew methods and unique ingredient pairings. There’s also a growing focus on coffee as an experience—one that’s intentional, flavorful, and aligned with individual preferences," Davich said.

Food & Drink

New to making espresso drinks? These are the coffee appliances I recommend

The convenience of this espresso maker is unmatched

Nespresso Vertuoplus

So many of us (including our grandparents) have only known coffee in one form, usually drip coffee, for many years. While you can't mess with greatness, it's fair to want to explore the world of espresso-style drinks. From lattes to cappuccinos, there's something special about cafe-style espresso drinks that can almost scare newbies away. However, you don't have to visit a cafe daily to enjoy handcrafted espresso drinks. You also don't have to commit to purchasing a fancy espresso machine to brew espresso with a rich crema. Here's why I think the Nespresso Vertuoplus & Aeroccino3 are all you need to make espresso drinks at home.
Convenience of the Nespresso Vertuoplus
There are quite a few criticisms in the world of Nespresso machines. One of the most common criticisms addresses the high cost per cup compared to other methods of brewing espresso. While it's true that you may pay more per cup of espresso when using a Nespresso pod vs. espresso beans, you're paying for the convenience factor. Whether you're a beginner espresso Barista or not, we all value convenience.

I have a traditional espresso maker and the VertuoPlus -- and I love both. There's a time and a place for conventional espresso brewing methods, but I don't have that kind of time daily. As a coffee writer, I admit there are times when I will prioritize a fast and convenient shot of espresso. At the same time, I value the authentic process of brewing espresso with an espresso maker; I find myself returning to the VertuoPlus for reliable espresso on hectic days. I'm not a beginner when brewing coffee, yet I still thoroughly value what this maker brings.