Simplify your coffee routine with this new digital dosing cup

Combining two coffee-making steps into one

By Emily Caldwell Published November 6, 2024

The Subscale — Subliminal / Subliminal

Are you tired of constantly zeroing your scale and juggling beans while brewing? Just launched a few days ago, Subminimal has the answer to simplify your coffee routine with its newest Subscale. The Subscale features the precision of a scale, met with the convenience of a cup—all in one sleek design. This innovative product was launched on October 25th and is available for purchase now via Subminimal’s website.

With an LED display that comes alive with a touch, weighing the dose perfectly inside the cup eliminates a whole extra step from your coffee-making process. Just dose, grind, brew, and enjoy your coffee more. This product makes your workflow smoother and more enjoyable by eliminating the constant shuffling of your espresso scale. In addition, the Subscale offers several features designed to enhance your brewing experience such as the ability to calibrate settings, if needed, in order to maintain accuracy for years to come.

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The Subscale features a sleek, matte black color and minimalist design. Activated with a simple touch, this simple gadget not only saves you time in the morning but also space on your countertop. Plus, it’s small design makes it easy to take on-the-go when traveling.

USB-C Rechargeable and IPX-4 splash-resistant, this device can be used endlessly with a simple recharge when the battery indicator is low. Subminimal’s Subscale is also made of Tritan, a durable BPA-free and non-toxic plastic that can safely support liquids up to 100°C for two hours. The spacious cup can hold about 60g of beans at once and be freely washed on all sides under running water.

Contributor

Emily is a freelance journalist with a focus on food, travel, health, and fitness content. She loves to travel to new…

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Coffee & Tea

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The rising demand for specialty coffee continues to grow, as documented in the 2025 National Coffee Data Trends (NCDT) report. Kona coffee, grown in the Kona districts of the Big Island in Hawaii, is one type of specialty coffee of recent interest, known for its smooth and rich flavor. Kona coffee's unique flavor comes from the soil in areas where it is grown, delivering a coffee flavor that is often described as having notes of chocolate, citrus, and a hint of caramel.
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Per Wynn, today's coffee drinkers are more discerning about the quality and origin of their coffee than ever before. With a rising demand for specialty coffees grown with precision and care, consumers now want to know where their coffee comes from and how it was grown. With an increasing interest in high-quality and single-origin coffee beans, growers must remain transparent with their audience to maintain a competitive edge in the specialty coffee market.
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In addition, many coffee consumers seek to source their coffee beans directly from growers, allowing them to grind them to their specifications for every brewing method. The rising interest in direct-to-consumer coffee gives Kona coffee growers a unique chance to offer personalized and customized offerings to customers, focusing on single-origin beans and small-batch roasting. With rising prices of coffee all around, data indicates consumers are still willing to pay more for high-quality, specialty coffee beans that deliver a personalized, quality experience.
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Not only are today's coffee drinkers paying more attention to the origin of their coffee beans, but many are also paying more attention to the environmental and social impacts of coffee consumption. Many coffee drinkers seek USA-grown Kona coffee, which supports sustainable farming practices and fair trade.
In these instances, coffee drinkers are selecting brands they can feel good about supporting, knowing farm workers are paid a fair living wage and are working in safe and sanitary conditions. Many Kona coffee growers, such as Kona Earth Coffee, are also committed to supporting local non-profit causes, attracting those interested in supporting local communities. Kona Earth Coffee participates in several sustainable coffee farming practices, such as composting cherry skins removed during pulping to put back into the fields for fertilizer. Additionally, Kona Earth Coffee utilizes weed whacking instead of herbicides for weed control, putting nitrogen-rich material back into the fields.