Move aside crowlers, there’s a new metal beer-drinking vessel in town. This year, to mark the 40th anniversary of Busch Beer’s presence at the Daytona 500 (it is the official beer of NASCAR), the company is launching the Car2Can campaign and releasing a set of special-edition cans. These cans aren’t just wrapped with a special image, though — they’re made from racer Kevin Harvick’s #4 race car.
“Busch Beer officials brought the idea to me last year and I thought it was great way to connect with the fans. These cans are made up of pieces of my car from the 2018 season and I’m excited for the cans to be released. Can’t wait for the fans to see them,” Harvick said in a statement.
To further celebrate the anniversary, Busch will be giving the cans away through a live trivia contest and charity auction. The trivia contest will take place on February 17 and is free to enter. All you need to do is follow @BuschBeer on Twitter, watch the Daytona 500 on Sunday, February 17, and answer the trivia questions that come on the screen via Twitter while including the #Car2Can and #BuschContest hashtags.
The trivia contest is meant to separate the true NASCAR fans from the fairweather fans. Oh, you like Jeff Gordon? Get that weak sauce out of here. You’re probably going to need to know things like the fact that Johnson is the only NASCAR Cup Series driver to win five consecutive championships (from 2006-2011). Or, you might need to know that the winner of the first NASCAR-sanctioned race at Daytona was an Atlanta man named Red Byron.
If either of those come up, you’re welcome.
If trivia isn’t your thing — or you can’t watch the race — you can enter the charity auction that will benefit Keep America Beautiful. The first set of cans will go to the highest bidder on Monday, February 11. You will be able to enter the auction here.
“We wanted to do something for the hardcore fans that had never been done before, and give them a chance to hold the sport they love.” Daniel Blake, Senior Marketing Director, Anheuser-Busch said in a statement. “This year marks the 40th anniversary of our first Daytona 500, so we created the 40 collector’s edition cans to give a piece of the sport back to the fans that have been there every step of the way.”
