Skip to main content

This Tag Heuer F1 watch collab might be our favorite nostalgic throwback yet

TAG Heuer partners with Kith for Formula 1 watch

TAG Heuer x Kith Formula 1 watches
TAG Heuer

In its heyday, the TAG Heuer Formula 1 collection was a sensation, with the ’80s and ’90s seeing commercial success with over 20 vibrant colors. Ronnie Fieg, founder of Kith, a streetwear brand known for items that take us back to the days when life just seemed simpler, is resurrecting these TAG Heuer watches, though they will cost more than the previous timepieces, with the originals selling for between $130 and $390.

With over 3 million sold, these colorful watches carry a deep sense of nostalgia for millennials, who to this day are a generation seemingly obsessed with the past, and that is why these new TAG Heuer watches will probably sell well once again. Plus, Max Verstappen recently wore one at the Miami Grand Prix, and with the 2-time World Champion’s face on something, it always sells big.

Recommended Videos

In an interview with Hodinkee a couple of weeks ago, Fieg made a big statement about the watch, saying, “The F1 watch is probably the most important watch of my lifetime.” So, it’s easy to say he’s a fan. He added that it was a sentimental gift for his 12th birthday and was the catalyst for his love of collecting watches.

TAG Heuer and Kith reintroduce the TAG Heuer Formula 1 collection

TAG Heuer x Kith Formula 1 watch blue
TAG Heuer

Now, several decades after its debut, Fieg has partnered with TAG Heuer watches to reintroduce a series of limited edition timepieces in 10 different color palettes, with both rubber and steel bracelets. Each watch has increased in size to 35mm and is crafted with Arnite (a high-performance plastic) and steel, which certainly caters to the modern trend of smaller case sizes and a more gender-neutral aesthetic. The price, however, is obviously more expensive than when we were kids, though still an affordable $1,500.

In order to make sure they would keep the allure that original 1980s models had, TAG Heuer used the original case supplier and molds, though still upgraded the key elements of the watch as new technology has clearly given brands the ability to give their watches increased longevity. Not wanting to be left out in the cold, Kith’s logo was fused with TAG Heuer’s and displayed front and center on the dial at the 12 o’clock location, while the Kith mantra, “Just Us” can be seen at the 6 o’clock.

The dials feature a Mercedes pointer, and indices enhanced with Super-LumiNova, a date window at 3 o’clock, and a steel screw-down caseback, meaning each of these TAG Heuer watches has a water resistance of 200 meters.

Colors and how many of each will be made

TAG Heuer x Kith Formula 1 watches
TAG Heuer

As for the aesthetics and number of watches made, stick with us: Seven of the watches are limited to 250 pieces, represent various locations in the Kitch network, and have striking color combinations like black/yellow, green/yellow/red, bright-red, cream, and matte-black. An additional two variants, with blue and green bezels, have steel multi-link bracelets and folding clasps and are limited to 350 pieces each.

TAG Heuer has its own pair of timepieces as well: one featuring sporty green and blue colors with matching rubber straps and the other featuring black PVD cases and dials. These are limited to 850 pieces and debuted in Miami on May 3 ahead of the Miami Grand Prix on May 5. The last model was inspired by Fieg’s own childhood watch, which features a black bezel with red accents and is limited to 1,350 pieces.

Learn More

Topics
Sarah Veldman
Sarah has been a freelance writer for over 7 years now, having started while she was living out of a suitcase and traveling…
A tribute to Red Bull’s racing legacy: Tag Heuer unveils limited edition watch
A Tag Heuer watch that marks a great milestone in Red Bull's story
TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing

To honor Red Bull’s milestone of 20 years in racing, Tag Heuer recently unveiled a stylish timepiece in Red Bull’s signature colors—yellow, blue, and red. Every element on the watch, from the casing to the dial, symbolizes Red Bull’s racing spirit.

According to Antoine Pin, CEO of TAG Heuer, “For us, it felt like the perfect moment to create a special watch that represents everything Oracle Red Bull racing can be proud of, from the outstanding championship victories and the triumphant racing successes with Max Verstappen and Sergio Pérez.”

Read more
The Tag Heuer Monaco Chronograph Pink: A representation of Vegas at nighttime
This new Tag Heuer watch will remind you of nights in Vegas
Tag Heuer Monaco Chronograph Pink

Everything in Las Vegas comes to life at night. While casinos and grand hotels are accentuated with neon lights, the grand sphere lights up with bright 3D images. Since Vegas makes nighttime look more interesting and vibrant, Tag Hauer developed a stylish timepiece that draws inspiration from the beloved city. Anyone who loves to travel to Sin City will want to take note of it.

Steve McQueen rocked the Tag Heuer Monaco in the ‘70s and made it quite popular, so the new watch is a variation of the TAG Heuer Monaco Chronograph. It paints a vivid picture of how Vegas looks like at nighttime and comes with a black casing and a black strap—a visual representation of nighttime.

Read more
PacSun returns to Sin City for F1
The Las Vegas collection returns with a limited edition jacket
PacSun Formula 1next to a car

Last year, the incredibly popular race syndicate Formula 1 debuted in Las Vegas. Seemingly reworking the entirety of the Vegas Strip, it created and ran an exhilarating race that saw Max Verstappen take the win and finish just under 90 minutes, with Charles Leclerc and Sergio Perez coming in behind him only seconds away. While the race was the draw, countless brands showed up to provide race fans with various souvenirs. PacSun is returning this season, but the PacSun F1 Las Vegas Collection isn't only great clothing; a limited edition garment accompanies it.

“After such a strong reception last year, we’re excited to bring Pacsun’s F1 collection back to Las Vegas,” said Richard Cox, Chief Merchandising Officer at Pacsun. “As anticipation grows ahead of the second year of this fantastic Grand Prix, we cannot wait to offer fans more race-inspired apparel to connect them to the action.”
Featuring a legendary limited edition

Read more