Skip to main content
  1. Home
  2. Fashion & Style
  3. Evergreens

Swatch, Blancpain collab on 5 ocean-inspired Fifty Fathoms watches, all dropping today

Pick your favorite ocean – then your favorite watch

Swatch Fifty Fathoms
Swatch / Swatch

Following the success of the Omega MoonSwatch, Swatch has decided to produce a crossover timepiece with another well-known Swiss watchmaker and produce a series of functional, desirable, and affordable watches. This time around, it’s Blancpain getting the Swatch treatment.

The new collection just dropped and is a significantly cheaper take on Blancpain’s famous Fifty Fathoms collection of men’s watches and Swatch’s early ’90s Scuba range. An actual Fifty Fathoms watch will set you back over $14,000 — but like the MoonSwatch collection, these particular timepieces are very affordable. While the MoonSwatch collection consisted of eleven watches (all eight planets, plus Pluto, the Sun, and The Moon), the “Blancpain X Swatch Scuba Fifty Fathoms” collection consists of just five. Each dive watch represents one of Earth’s oceans.

Blancpain X Swatch Scuba Fifty Fathoms

The Blancpain X Swatch collab has five ocean-inspired designs to choose from

As you may expect from a dive watch, the Scuba Fifty Fathoms are all pretty substantial in size. Each watch has a 42.3mm diameter and 14.4mm of thickness. They’re also rated to a depth of 300 feet. This is more than double the depth recreational divers tend to go.

Recommended Videos

In terms of looks, each of these men’s watches has its own aesthetic:

  • The Pacific Ocean model has a yellow and black theme with a white face.
  • The Arctic Ocean model also carries a white face with a coral or orange bezel and strap. The Arctic watch also features a nifty little nuclear symbol on the dial.
  • The Antarctic Ocean watch is grey, with a navy blue stripe running through the strap — giving a battleship-esque look to the watch.
  • The Indian Ocean is green and black, with a coral stripe running through the strap.
  • Finally, the Atlantic Ocean has a striking navy blue design, with lighter blue tones and a white stripe running through the strap.

All of the designs come on a matching NATO strap, which makes perfect sense. The material is ideal for diving, and the look complements the watch body perfectly. If you’re planning to switch the NATO strap out for something a little more “high-end,” be aware that these may look a little odd on leather. In keeping with the themes of sustainability and the sea, each NATO strap has been manufactured from recycled ocean plastic.

These watches are made of plastic, but it’s a special plastic

While these aren’t true designer watches, you may still expect some luxury touches. So, the fact the Scuba Fifty Fathoms are made from plastic may come as a bit of a shock. But Swatch claims it uses a special, more eco-friendly polymer in its manufacturing process. And arguably, the unorthodox material choice adds a little more uniqueness to the watches. The plastic, or “Bioceramic” as Swatch calls it, is made from a combination of castor beans and zinc oxide.

It’s also quite difficult to work with, which is why production of the MoonSwatch wasn’t as quick as you might have expected. That, in turn, is why supplies of the in-demand timepiece were pretty limited. It is not yet known if Swatch has refined the process, but the Blancpain X Swatch collection is non-limited and will be available in greater numbers.

This new release does have one “luxury” feature the MoonSwatch doesn’t: The Scuba Fifty Fathoms collection has an automatic movement, specifically Swatch’s Sistem51 movement. As its name suggests, the movement contains just 51 parts. It also boasts a fairly impressive 90-hour power reserve. While its +/- seven seconds per day accuracy qualifies it for chronometer status, it’s nowhere near as accurate as a quartz movement, which loses or gains less than a second on average. Still, automatic movements are preferred by enthusiasts due to the skill and care involved in their creation, so this is a significant step up from the MoonSwatch.

Swatch fifty fathoms Atlantic
Swatch / Swatch

You can get one for $400, if you can get one at all

While the idea of buying one of these watches because the design appeals to you or because you have a connection with a certain ocean is appealing — things aren’t that simple. As with the MoonSwatch, the Blancpain X Swatch Scuba Fifty Fathoms dive watches are only available from certain stores. The U.S. stores listed are New York New York in Las Vegas, 5th Ave and TSQ in New York City, Powell in San Francisco, Houston Galleria, Miami’s Lincoln Road, Millenia in Orlando, Dallas’ NorthPark, and Ala Moana in Hawaii.

If the previous Swatch collaboration is anything to go by, stocks of the relatively cheap watches will go pretty fast. So don’t be shocked if the location near you has sold out and has a fairly long backorder list. There isn’t a hard cap on the number of watches that will be produced, so it isn’t limited in the “1 of 300” sense. But you are really at the mercy of Swatch’s mass production capabilities on this one. If you do manage to get your hands on one early, expect to part with $400 plus tax.

Learn More

Dave McQuilling
Former Digital Trends Contributor
After completing a bachelor’s degree in journalism from Sutherland University, Dave began an accomplished career as a… Read Full Bio
Round two of Wrangler’s imogene + willie collab leans on America’s last big denim mill
Jeans, Pants, Belt

Wrangler and imogene + willie have released the second of three drops in their made-in-the-USA denim collaboration, and this one is built around fabric from America’s last large-scale denim mill.

Capsule No. 2 dropped Saturday, Oct. 24, and features Wrangler’s signature broken twill in jeans, jackets, and shirts. The fabric was developed with Mount Vernon Mills in Trion, Georgia, the last mill of its size still making denim in the US.

Read more
Overland Sheepskin is taking us back to the 70s and 80s with this year’s vintage look
Overland Sheepskin Co

A few years ago, I got the chance to jet off to Santa Fe and explore the mountains in a Jeep. Off-roading in some of the most beautiful country I have ever been lucky enough to view. When I was there, I hopped in a car and left the town center to head to Taos, a small outpost seemingly in the middle of nowhere. What I found was a flagship store looking the same as it did half a century ago. Attached to it was a restaurant and a few rooms to stay in. Why the interest? Because Overland Sheepskin Co. became more than a company selling coats to the people showing up in the mountains to ski, or explore. It became a center of a community. That community grew until the outerwear was known for its quality and was dubbed the King of the Mountain Towns.

Nowadays, when I think of them, I see a mountain sheriff keeping the peace. I see Robert Redford in the wilderness. I see a culture of excellence. This weekend, Overland dropped a new collection of their vintage pieces harkening back to the beginning days of their craftsmanship. The 70s and 80s return in this twelve-piece collection.

Read more
A DECADE of &SONS chronicled in a new collection
&SONS

A decade ago, Phil James had a problem. He couldn’t find anything he wanted to wear on the clothing racks. There were big names everywhere in 2016. Names that had been generational legends for years. But, no matter how hard he looked, he just couldn’t find the clothing he truly wanted to wear. So, he decided to do what any rational person would do when they have nothing to wear: He started his own business. &SONS was born, and after ten years of providing some of the best British workwear, DECADE is a collection that celebrates what he and his team have done on their journey.

I have always been drawn to the marketing side of the brand. It makes sense; James has experience in his career that predates &SONS, as a marketing photographer. So, no wonder all the images looked amazing. Noe, the new collection looks back on that experience and the rising name he has built.

Read more