Skip to main content

Dress like James Bond: Roger Moore’s Omega Seamaster is for sale

You can own a piece of James Bond history

OMEGA Seamaster watch.
Courtesy of Bonhams

We all want memorabilia from our favorite movie or franchise, and a wearable piece is the stuff dreams are made of. For those who fancy themselves a charismatic agent like Bond, James Bond, a holy grail of items belonging to one of the most iconic men to bear the name is about to hit the auction block. If you want to feel a little closer to the brand, and if owning an Omega Seamaster 300M watch for the James Bond 50th Anniversary is on your bucket list, here are the details you need to know.

OMEGA Seamaster watch owned by Roger Moore.
Courtesy of Bonhams

Which Bond’s gear could be yours

If you asked who a person’s favorite Bond was these days, they might say legend Sean Connery, Pierce Brosnan, or Daniel Craig. But the one that donned the suit, got the baddie, and landed the girl for the most films over any other actor was Sir Roger Moore.

Recommended Videos

Starting in 1973 with his debut as Bond in Live and Let Die, Moore appeared in seven films as the secret agent, ending his time as 007 with 1985’s A View to Kill. Moore holds the record for being the oldest Bond, having started portraying the character when he was 45, and had his swan song with the character when he was 58.

OMEGA Seamaster watch owned by actor Roger Moore.
Courtesy of Bonhams

How you could snag a James Bond prize

The OMEGA Seamaster belonging to the actor, which was made in 2012 to celebrate the 50th anniversary of James Bond in cinema, will be up for bids. The auction is set for October 4 through Bonhams Auction House in London. Various items from Moore’s personal collection, including signed Bond movie posters, his Hollywood Walk of Fame presentation plaque, cufflinks, and the morning suit made for him for A Time to Kill, are all in the lot. If you have the cash, you could literally dress yourself head to toe as Bond.

The Omega watch to watch out for

Two watches are going up in the auction, but if there is a particular one to have your eye on, it should be the Omega Seamaster. Only around 11,000 of these Omega watches were made, and Moore’s version from 2012 has something extra to make it stand out even more: an engraving that reads, “To Roger love from Michael and Barbara” on the back of the clasp. Michael G. Wilson and Barbara Broccoli are the long-time producers of the Bond movies and owners of the U.K. company EON Productions Limited, which puts out the films.

The silver timepiece has other neat details, like the continuous black 007 pattern all over the black dial, and on the rotor, you’ll see the Bond gun barrel icon. The item is set to sell for around $25,000 to $38,000, making it the most expensive item in the lot.

Roger Moore gave us a wittier version of the sophisticated agent over his twelve years in the role, and though we lost him in 2017, his time as James Bond is there for us whenever we want to visit. While Connery stepping out of the role left big shoes to fill, Moore did an amazing job bringing a new charisma and a different take to the character. And if you have at least $25,000 to drop, shake a martini and get ready to own a piece of James Bond history.

Dannielle Beardsley
Dannielle has written for various websites, online magazines, and blogs. She loves everything celebrity and her favorite…
Rolex, Omega and other Swiss watchmakers hike prices after U.S. tariffs
Swiss watch prices rise: Rolex and Omega adjust U.S. retail costs amid tariffs
Rolex series for all tastes

Geneva-based watchmaker Rolex recently announced plans to raise U.S. retail prices by an average of 3% starting May 1st in response to the latest import tariffs on Swiss goods. Rolex has not officially released an extended statement on the increase, but industry experts report the move a direct counter to the recent trade policy changes affecting Swiss exports. 

Latest tariffs extend to luxury goods

Read more
Private White V.C. channels their English roots with a little James Bond Spycraft
English brand embraces the world of espionage with new collection
Private White V.C. Linen sport coat

The world has become a beacon of industry. Everything from cotton to the mass production of products shipped worldwide can be traced back to Manchester, England. Often called the "World's First Industrial City," Manchester is also home to its last remaining clothing factory, belonging to English staple, Private White V.C. While they are one of the top English outerwear providers in the country, their new collection is steeped in functionality and style, embracing one of the most stereotypically English industries of the last six decades, espionage. The Private White V.C. Spycraft 25 collection is a spring and summer collection that takes inspiration from the world's spies, featuring everything from outerwear to blazers and polos.

Private White V.C. and James Bond

Read more
Bonhams online sale spotlights “mecca” world time
Bonhams brings rare "mecca" Patek and vintage Rolex to online bidders
Mecca Patek Phillipe yellow background

Bonhams is planning a digital horology auction this month. It includes select timepieces representing numerous decades of quality watch production. The online event occurs between April 18 and April 24. About one hundred time-measuring devices, obtained solely from personal holdings, form the collection.

Among the important elements of this digital sale is a platinum Patek Philippe World Time (ref. 5130P-001). It's noticeable green guilloché center has the infrequent "Mecca" identifier. Made around 2011, this complicated device, reflecting both its technical nature and cultural import, is expected to sell for $150,000 to $250,000.

Read more