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Pacsun x Ford return to 70s normcore in time of uncertainty

Pacsun x Ford bring back an icon just when it is needed most

Pacsun x Ford Hoodie
Pacsun

Are you a Mustang guy? Putting the top down and letting the wind blow through your hair as you cruise the Pacific Coast Highway from Seattle to San Diego. Or a Shelby GT-500, an Eleanor of your own, trying to reach top speed with nothing but freedom in the pedal. Maybe you are a Thunderbird guy, cruising through town in your ’55 with the white walls and listening to the Four Seasons with your girl on your arm. Or maybe you are an F-150 guy. No nonsense, hardworking, gets stuff done before going home for an iced tea on the back porch watching the sunset. Either way, there is nothing more American than a Ford. And their new collaboration with Pacsun takes us back to 1970s America. The Pacsun x Ford collection consists of jackets, tees, hats, and shorts that have a distinctly Motor City feel. But there is one piece that feels more symbolic than the rest.

The return of the ringer tee feels symbolic

The ringer tee showed up right around the time of that ’55 Thunderbird we talked about earlier. A staple of the working world, it became a cultural phenomenon during the turbulent 1970s. When the Vietnam War and rising racial tension divided America, the rise of the rebel saw the adoption of the ringer tee. Then it came back in the early 2000s, when the War on Terror and the post-9/11 world made it necessary to return. Today, with the upheaval and uncertainty that is our world, it isn’t coincidental that the ringer tee is making a comeback. Maybe, just maybe, this is the garment that got us through, and it has returned for duty once more.

Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
Hockerty wants color to stand out this summer with new Color Edit
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Blazer, Clothing, Coat

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More than suits

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Luminox’s new Adventure Watch trades tactical black for a weathered, vintage look
The Swiss brand's latest field watch wears a pre-aged "IP Antique" finish and leather straps, priced at $795.
Wristwatch, Arm, Body Part

Luminox usually builds watches that look ready for a covert night operation — but its newest one looks ready for a 1950s expedition instead.

The Pfäffikon, Switzerland–based brand just dropped the Adventure Watch, a field watch styled after the timepieces of the early exploration days but built to Luminox's modern military-grade standards.

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What sailors in the Race to Mackinac, America’s oldest freshwater race, wear on their wrists
The race from Chicago to Mackinac Island is a days-long battle against the Great Lakes. In that kind of contest, you need a watch as tough as the job.
Boat, Sailboat, Transportation

The Race to Mackinac has been run since 1898, when five boats set out from Chicago. Today it covers 333 statute miles up Lake Michigan, crosses into Lake Huron at the Straits of Mackinac, and finishes off Mackinac Island — and it is not an easy voyage. It is also not a gentle one. Sustained gales flattened big chunks of the fleet in 1911, 1937, and 1970, and after a deadly storm in 2011, the Mac's reputation for danger stopped being theoretical. The fastest boats finish absurdly quickly now, with an all-time record of 18 hours and 50 minutes set back in 1998, but most crews are out there for two or three nights. The sailors alternate, sleeping in shifts of four hours each, until they (hopefully) make land.

It might seem tough to imagine doing that once — now, try doing it two dozen more. For those who make the journey at least 25 times, the prize is entry into the Island Goats Sailing Society, founded in 1959 and now several hundred strong. Rack up 25 Chicago Macs and 25 from Port Huron, and you become a Double Goat. The nickname, as the story goes, comes from the aroma a crew carries after days at sea with no shower. All things considered, this is a tough, electric, occasionally dangerous race. The Chicago Yacht Club hosts the race annually in mid-July, and that's exactly where I went to look at watches.

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