Skip to main content

The Manual may earn a commission when you buy through links on our site.

The Grand Seiko watches lineup gets an update with a new must-see watch in its Elegance Collection

Time to buy a new watch? (We'll be here all week.)

Red Grand Seiko Elegance watch
Seiko / Seiko

Seiko has once again left the horology world in awe with its latest addition to the Grand Seiko watches lineup. If you thought you’d seen it all, think again. The Grand Seiko Hi-Beat 36000 GMT SBGJ273 has arrived, and it’s a masterpiece that marries craftsmanship and style in a way that only Grand Seiko can.

The SBGJ273 is a celebration of the vibrant red hues of autumn. “Yuka Momiji,” a phenomenon that depicts the interaction of fall maple leaves on the lacquered hardwood floors of a traditional Japanese home, is the source of inspiration for Grand Seiko. It appears as though Grand Seiko has succeeded in encasing the spirit of autumn in a timepiece. The GMT hand, rendered in a rich golden hue, adds the final touch to the dial, completing the fall-inspired color palette.

The watch has a striking red dial with a texture that draws attention right away. It’s a strong message, like the flaming leaves that cover the ground in the fall. The whole design is complemented by the stainless steel hour markers and hands, and the gold-toned GMT hand adds a dash of elegant seasonality.

Classic design meets modern innovation

The SBGJ273 pays homage to the classic case design from the Elegance Collection, which draws inspiration from the very first Grand Seiko watch created in 1960. The round case, measuring 39.5mm in diameter, showcases Seiko’s commitment to blending the classic with the contemporary.

The watch has a distinctly retro vibe thanks to the box-shaped sapphire crystal, which pays homage to mid-century design. It honors the watch brand’s illustrious past while looking to the future. Six screws hold the transparent case back of the watch in place. With this design decision, you can see the technical beauty inside while also adding a touch of modernism.

The Hi-Beat 36000 GMT Caliber 9S86 is the engine that drives the SBGJ273. The frequency of this mechanical marvel is 36,000 vibrations every hour or an astounding 10 beats per second. You will benefit from unparalleled precision as a result. You will always be on time, to the second, thanks to the watch’s average daily rate of +5 to -3 seconds. The SBGJ273 has an equally excellent power reserve, consistently operating for 55 hours on a full wind. This demonstrates the brand’s dedication to producing clocks that are both aesthetically stunning and impeccably functional.

Red Grand Seiko Elegance watch
Seiko / Seiko

A luxury watch with substance

It’s not a sporty diving watch, so its water resistance rating is classed as simply “splash resistant.” However, compared to other dress watches on the market, this makes it highly durable.

This watch is also equipped with a 24-hour hand, providing a dual-time display function. It’s a practical addition for those who frequently travel or need to keep track of multiple time zones. Additionally, the calendar-linked time difference adjustment function ensures that your watch stays in sync with the world around you.

The Grand Seiko Hi-Beat 36000 GMT SBGJ273 is an impressive timepiece, but it’s not without a few minor quirks. While the red dial is undoubtedly striking, some might find it a tad too vibrant for everyday wear, potentially limiting its versatility. Additionally, the price point of $7,100 places it firmly in the luxury category, making it less accessible to a broader audience. These are not deal-breakers by any means, but they’re factors that potential buyers should weigh against the watch’s undeniable craftsmanship and aesthetics.

Editors' Recommendations

Topics
Sarah Veldman
Freelance Writer
Sarah has been a freelance writer for over 7 years now, having started while she was living out of a suitcase and traveling…
New dial colors, slimmer design for IWC’s Portugieser watches
The IWC Portugieser Collection nods to its 1930s roots while bringing new details to the line
The IWC Hand-WOund Night and Day watch.

If you've been orbiting through the same collections of watches looking for that perfect addition to fill that something missing in your arsenal, stop your search. Swiss brand International Watch Company, known more appropriately to wearers and collectors as IWC Schaffhausen, has a heavenly lineup at this year's Watches and Wonders you've been waiting an eternity for. If unmatched caliber and exceptional craftsmanship — along with a touch of planetary elements — are a few things you look for in a luxury watch, the Portugieser Collection from IWC is the right fit for your wrist.
The IWC Portugieser collection

The collection throws it back to the Portugieser of the 1930s, where the design got its first inspiration from those gorgeous navigational watches on the deck of a ship. Keep that nautical theme in your head because each piece in the collection has celestial details as the star.

Read more
These are the best new Rolex watches from Watches And Wonders 2024
Here is what to expect from the premiere Swiss brand
Perpetual 1908

Want to know what the watch industry has in store for you in the next year? Then, book a flight to Geneva to attend Watches and Wonders, which is put on by the Geneva Foundation. Every year, watchmakers from around the world show up to show out with all their best timepieces to take the coming year by storm. Of course, every year, chonophiles from around the world eagerly await what Rolex has in store.

If you are lucky enough to make it out to Geneva, you can be treated with a two-story display of some of the best watches in the world, but if you can't, we have you covered and will keep you up to date on everything watch-related. As a leader in the world of telling time with class and luxury, the Rolex booth at Watches and Wonders is always the talk of the event. Here is what Rolex unveiled that we can look forward to this year.
GMT Master II

Read more
NORQAIN’s new Freedom Collection watches will have you craving a Tuscan vacation
Norqain new Freedom Collection watches are inspired by Tuscany
Norqain Freedom Collection sky blue dial on model

NORQAIN, a Swiss luxury watch brand that is surprisingly young, has just started in 2018 and has added three new watches to its Freedom Collection. These new NORQAIN watches have us dreaming of a warm summer day in Tuscany, drinking wine, stuffing our faces with all the pasta, and walking Italian alleyways. The new dial colors capture the awe-inspiring hues of Tuscany, from a sky so blue you want to take a bath in it to the peachy sunsets and mint gelato. With summer just around the corner, it's perfect timing if you ask us (especially considering we're smack dab in the middle of "April showers bring May flowers").
The Freedom 60 Chronograph Collection

Have we got you booked a one-way trip to Tuscany yet? Well, read through these dial colors and technical specs before you do that, and you'll blend right in with the Italians.
A sky blue dream

Read more