High Noon joins with TravisMathew to hold on to summer

Hold onto the last rays of summer with a great collaboration

By Mark McKee Published October 12, 2024

high noon x travismathew 2024 product lineup — High Noon

The summer may be winding down, or winded down depending on where you are living, but that doesn’t mean you have to accept it. There are ways you can cling to the summer regardless of what the date is. One of the best ways to do that is to grab your favorite summer drink and gather around with friends. If you are a golfer, hit the course until they shut it down for the season. High Noon is known for their hard seltzers mixed with real vodka and real juices for a drink that is as healthy and tasty as drinking can be. They look to keep you living the endless summer with a collaboration this year with TravisMathew, a menswear brand that not only knows how to keep you comfortable, but stylish in their elevated casual gear.

The golf course and beyond

TravisMathew x High Noon Bucket Hat, Glove & Polo — High Noon

The collection brings together two of the best in their fields. With High Noon being one of the top hard celtzer products on the market since their creation in 2019, they found themselves the go-to drink for the golf course when they partnered with Barstool Sports and were noticed by guys everywhere. TravisMathew, while not a golf brand per se, became a favorite among the community for their performance and versatility, along with their witty advertising. While the High Noon x TravisMathew collaboration is perfect for the golf course, the two tees, two hats, and polo will look great anywhere you want to avoid the arrival of fall and squeeze out a few more moments of summer.

High Noon x TravisMathew

Topics

News

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

John Elliott mixes tailoring and performance in fall 2024

Designer took inspiration from Italian sports cars

John Elliott coat

John Elliott is one of the fastest-rising stars in the fashion industry. While his namesake label launched in 2012 and is barely old enough to ride the rides at theme parks, it continues to take home award after award year after year. Starting in California with a love of skating culture, basketball, and clothing, Elliott found his way into the industry with the knowledge he learned from an Italian immigrant grandmother and seamstress. His first collection in 2015 F/W NY Fashion Week garnered him GQ's Designer of the Year and he has shown eight times since. After numerous awards, the brand looks to continue its success with its John Elliott fall and winter 2024 collection, taking inspiration from a place close to his roots.
Pieces inspired by legendary sports cars

The collection takes its shape from a trip to Italy, where they found themselves with an unexpected day off in Modena. While the area is known for the factories and museums of iconic Italian car brands Ferrari and Maserati, Elliott discovered his eye drawn to the blending point of tailoring and activewear worn by the engineers during a visit to one of the factories. He then took note of the interiors of the 60s and 70s era legends, the suede and leather fabrics fused with intricate stitching. The collection was born out of this inspiration and offers a custom-developed melton wool from Japan used in outerwear, a heavy moleskin found in the trucker jackets and high-rise straight-leg denim, a brushed knit with an attractive uneven skip-stitch for a luxurious texture that's unmistakably reminiscent of vintage car interiors, and a beautifully patinated leather.
John Elliott Fall/Winter 2024

Fashion & Style

Jack Victor doubles down on cashmere for the fall

Showing a love for cashmere this fall

Jack Victor Cashmere Jacket

If you are struggling to find a way to deepen your fall wardrobe without reinventing the wheel, there is one answer that every man should be aware of: cashmere. Named for the mountainous region in India and Pakistan (Kashmir), where it first hailed from, sheepherders first used cashmere to protect themselves from the weather. It then spread to the West in the form of luxurious shall before exploding into a full-blown luxury item in menswear. Nowadays, you can wear it in sweaters, scarves, polos, and even suits and outerwear. There is no better way to add depth and luxury to your fall wardrobe than picking up a few cashmere items. Jack Victor made it easy by expanding their 2024 fall and winter line with an entire collection of cashmere garments and accessories. The Jack Victor Cashmere Edit takes all of your fall needs and makes them all more luxurious.
An entire collection of cashmere

Jack Victor has led men's tailoring for over a hundred and ten years. Since 1913, they have perfected making a man look and feel his best, and their cashmere line-up is some of their best work. From classic outerwear and sweaters to updated and elevated sport coats, these cashmere looks take the bland and boring fall months and invigorate you to get dressed every morning. The highlights of The Cashmere Edit are the Burgundy Herringbone Jacket that screams Daniel Craig's James Bond, the Charcoal Long-Sleeve Polo perfect for weekend get-together, and the Blue Solid Blazer that makes you the talk of the office.
Jack Victor Cashmere Edit

Fashion & Style

There is Beauty in the Bleak for Private White V.C.

Celebrate the gray weather of Manchester

private white vc the lowry collection v c coat and hat

Legendary English artist L.S. Lowry had a particularly bleak outlook on his home country of England. While living and creating in Manchester, he watched men hurry home from work, hunched over to hide from the weather. While he continued to paint his vision of England, it became the center of his work. Private White V.C. is named after a World War I veteran awarded the Victoria Cross in 1917. They are known for their iconic outerwear, such as The Manchester Peacoat and The Ventile Mac. Their fall collection is a cross between these two English legends and pays homage to one of the darker aspects of Manchester—the Private White V.C. The Lowry Collection focuses on the drearier weather of the English city and finds beauty in the bleak by using the inspiration of Lowry's vision, the style, and the palette of the time.
Finding Beauty in the Bleak

“I’ve a one-track mind, sir. Poverty and gloom. Never a joyous picture of mine you’ll see. Always gloom. I never do a jolly picture.” These words from the artist himself show the image he has of his hometown of Manchester, England. And while it may sound depressing, the dreary part of the city is actually part of its charm. It offers a fantastic opportunity to wear stellar outerwear and seasonal offerings from Private White V.C. Some of the highlights include the Doleskin Revere Field Jacket, The Norfolk Walking Jacket, and the Casual Wax Jacket. Some of the knitwear worth checking out are Open Collar Cashmere Jumper and The Cashmere Submariner Rollneck.
Private White V.C. The Lowery Collection