Check Out the Bold and Beautiful New Watches from Adidas Originals

In an era when everybody checks the time on their phone, what exactly is the function of a watch? The obvious answer is “status symbol”—you see the flash of heavy metal underneath a bespoke suit cuff, and you know you’re in the presence of a big f*cking deal. But Adidas Originals turns that fat cat trope on its head with their new spring/summer line of timepieces. Designed to celebrate the non-stop hustle of creators worldwide, this array of bold new colors and reimagined styles features a great blend of street style, old-school tech design, and modern verve.

Creativity doesn’t run on a schedule—it doesn’t answer to the demand for efficiency measured in seconds rather than hours.

For that reason, the new Adidas Originals seek to declutter the over-technologized aspect of the modern watch. The bright colors and spare, nostalgic aesthetics free the mind, inspiring you with the ethos of a simpler time.

Each of the brand’s following three collection categories offers varying design accents and materials help to distinguish the styles and suit a variety of personalities and occasions.

The ARCHIVE Collection

The Archive Collection is a new iteration of the adidas Originals iconic silhouette, updated with bold, signature color palettes, as well as premium metals. This model includes dual timing, stopwatch, and calendar functions.

The DISTRICT Collection

The District series showcases classic features like the round watch face and simple three-hand movement. Design geeks will note the Bauhaus inspiration, while those with a taste for luxury will appreciate the premium accents such as the Milanese stainless steel band and Horween leather strap options.

The PROCESS Collection

The Process series will delight devotees of the Adidas brand, featuring a clean design with enhanced tactile details, and a multitude of style choices to suit every personality. And the CYPHER series — an expression of daily utility and classic design intended for easy function — offers a unidirectional indexed bezel modern casing, differentiated by either a classic leather strap or stainless steel band options.

Creativity doesn’t know time restraint. It’s a constant energy that all personalities experience, regardless of their craft, time or place. Alas, that constant energy isn’t always as well compensated as it should be.

The good news is that this fresh collection of watches also comes at a creative-friendly price point. Artists, designers, cultural visionaries and fashion shape-shifters can easily reinvent and remix their style without having to spend a month’s paycheck for the privilege.

If you are looking for a watch with some more built-in tech, take a look at our top picks for best men’s smartwatches.