Skip to main content

The Manual may earn a commission when you buy through links on our site.

Green Bay Packer Aaron Rodgers Named Brand Ambassador for Zenith Watches


All things end, and on Sunday, January 24, so did Aaron Rodgers’ Super Bowl hopes. After going head to head with Tom Brady’s Buccaneers, it came down to time: Settling for a field goal with around four minutes left in the game, the 15-year Green Bay Packer would never make it back on the field to rally his team for one last drive. But if there’s any consolation, it’s that the following day, Monday, Rodgers was announced as the latest of Swiss watchmaker Zenith’s ambassadors.

Related Guides

“Football is a game of precision,” Rodgers said in the company’s announcement. “You have to spend time learning and studying. It’s not just running down the field as fast as you can or throwing the balls as far as you can.”

Zenith, for its part, has got to be thrilled to sign Rodgers, who’s an all-American name and no stranger to national brand partnerships, including with Adidas, Bose, State Farm Insurance, and more. The relationship is bound to garner greater awareness in the states, as the Swiss watchmaker can claim a history dating back to the nineteenth century, but it’s often overshadowed by other luxury timepiece brands in parent company LVMH’s stable, which include Hublot and TAG Heuer.

Image used with permission by copyright holder

Football greats such as Rodgers are in growing demand by luxury watchmakers, which can use them to expand into the American market. Opposing QB Brady announced a relationship with IWC in 2019, previously representing TAG Heuer; Eli Manning was with Citizen; and Hublot is a sponsor of the Dallas Cowboys (with a $25,000 watch to boot). These strategic partnerships, while unique in professional football, are common in many worldwide sports, including English and European football, tennis, sailing, and others. The mere fact that these brands press into the space suggests a growing international respect for American professional football and its fanbase.

It’s rare that athletes or celebrities release models with watchmakers, and Rodgers is no exception. In many of the photos that accompanied the announcement, he wears the Zenith Chronomaster Sport, which features an updated version of the company’s legendary precision chronograph movement from 1969. Other noteworthy features include a power reserve of 60 hours and a black ceramic bezel etched to mark each passing 1/10th of a second. It retails online and at retailers for $10,000 (yes, you read that correctly).

While the Super Bowl looms ahead on February 7 between the Tampa Bay Buccaneers and the Kansas City Chiefs, Rodgers himself has plenty of time to rest, repair, and prepare for the next season. With his latest sponsorship through Zenith, we can guarantee he’ll be able to precisely count the seconds.

If you’re looking for more fashion brands worth checking out, make sure to check out our guides to the best men’s clothing brands, men’s online clothing stores, and our best clothing subscription boxes.

Editors' Recommendations

Jon Gugala
Features Writer
Jon Gugala is a freelance writer and photographer based in Nashville, Tenn. A former gear editor for Outside Magazine, his…
Oris’ 120th anniversary watch is a sleek, all-black Divers Sixty-Five
Oris drops an all-black Divers Sixty-Five for 120th anniversary
Oris 2024 Holstein edition

When you're between the ages of 1 and, let's say, 13, birthdays are a big deal; your friends come over, there's a big cake and candles, perhaps a magician or a clown shows up to scare everyone, and if you're lucky, it takes place at a roller rink or a bowling alley. Well, Oris watches are turning 120, meaning they've matured quite a bit since the days of party hats and streamers. The Swiss watchmaker has released a Hölstein Edition (named after its hometown) every year for the past five years in order to celebrate its anniversary, with just 250 pieces. Oris uses these Hölstein Editions every year to create some truly head-turning watches, and this year is no different.
Oris watches 2024 Hölstein Edition: As black as a watch can get

Oris watches made 2024 even more special since they hit the big 1-2-0 and gave their ever-popular retro dive watch, the Divers Sixty-Five, an all-black makeover. And when we say "all black," we literally mean all black with not an accent color in sight minus the date window, which is printed in white (after reading that, Batman said, "No, thanks.")

Read more
G-Shock’s limited edition Diffuse Nebula watch will have you seeing stars
G-Shock releases limited edition watch that will have you feeling like an astronaut
g shock diffuse nebula mtgb3000dn1a watch

There are very few watches that make us feel like we're traversing the Milky Way on our own little rocketship, eyes mesmerized at all the colors and galaxies, minus the Omega x Swatch Bioceramic MoonSwatch Collection that was quite obviously inspired by several planets. G-Shock is one brand that doesn't shy away from gradient colors or space themes, as the newest watch follows earlier models like the MTG-B3000PRB-1A Northern Light and the MTG-B3000FR Solar Flares. The new G-Shock Diffuse Nebula MTGB3000DN1A will quite literally have you feeling like you're millions of miles away, floating through space, or at least taking in the Northern Lights from a cold mountain somewhere in Norway.
G-Shock Diffuse Nebula MTGB3000DN1A

The new, limited edition G-Shock Diffuse Nebula MTGB3000DN1A is not only made for those who appreciate astronomy and the universe at large but even the occasional stargazer who is mesmerized by the beauty of outer space. This G-Shock watch captures celestial beauty with its wide spectrum of color, from shimmering royal purple to deep blue, reminiscent of interstellar gas clouds.
G-Shock Diffuse Nebula MTGB3000DN1A: Nebula aesthetics
Continuing on with the aesthetics of this new G-Shock, the stainless-steel bezel is finished with a gradation ion plating (IP) process which is what creates the gradient colors you see. The IP crown and screws are rose gold which looks slightly out of place but does add a certain warmth to the watch that some might feel is missing.

Read more
Christie’s latest luxury watch auction includes this insane Richard Mille
Christie's is auctioning off a Richard Mille, its most expensive ever
RM56-02 Tourbillon Sapphire

If you're the average guy with 1-2 watches from brands like Omega, TAG Heuer, or Tissot in your closet, then a Christie's auction will certainly be shocking for you. The auction house is gearing up for its "Important Watches" auction at Rockefeller Center on June 10, where they will showcase 118 spectacular pieces, and when we say "spectacular," we're talking more than the price of your house and all your friend's houses combined.
Christie's auction: Richard Mille 56-02 Tourbillon Sapphire

The main attraction at this auction is a limited-edition Richard Mille watch that's expected to be the most expensive ever sold by Christie's New York. This particular model, the RM56-02 Tourbillon Sapphire, is one of only 10 ever made and is expected to fetch up to $4 million dollars; that's a lot of zeros. This Richard Mille watch was first released back in 2014 and is famous for its use of sapphire, which provides an unmatched level of transparency in which you can see the skeletonized tourbillon within. Each 3-part sapphire case took 40 days to produce, with the sapphire bridges requiring 400 hours of labor. To put that into perspective, 2 whole weeks have 336 hours.

Read more