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SWISS launches enhancements for these long-haul cabin classes

SWISS improves amenities on long-haul flights

By Mark Reif Published March 6, 2025

SWISS Economy menu item — SWISS Economy meal SWISS

SWISS long-haul passengers seated in Economy and Premium Economy can now have a more enjoyable trip, with new amenities aimed at their senses. The new “SWISS Senses” program upgrades the long-haul flight experience, with a revamped interior, menu options, and more. The new concept is available now.

“SWISS Senses” elevates long-haul travel

SWISS A350 Economy seats — SWISS A350 Economy seats SWISS

Once the airplane reaches cruise altitude, Economy and Premium Economy passengers will be served an apéritif alongside a Sbrinz cheese appetizer in tribute to Switzerland’s apéro culture. New main courses offer curated flavors, and pre-landing meals arrive on a tray or bento box. All passengers can enjoy extended snack offerings and more beverages like Swiss soda, Rivella, or Swiss red wine. Every Economy meal will use black tableware.

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Also included in “SWISS Senses” are upgraded cabin interiors and seats in all travel classes across the fleet. That way, every traveler can sit back, relax, and enjoy the flight.

Additionally, the concept offers the Alpine Valley fragrance in soaps, hand lotion, and facial sprays. It’s made by Swiss company, Soeder, and uses citrus and herbal notes to capture the spirit of the mountains.

SWISS Chief Commercial Officer Heike Birlenbach said: “These new product and service highlights will tangibly enhance the air travel experience for our Economy Class and our Premium Economy Class guests. “Taken together, they represent one of the biggest service investments in the history of our company. And they bring us a further step forward in providing our customers with a quality air travel experience that is hallmarked by both Swissness and a devotion to detail, to help ensure that we consistently achieve our high premium aspirations.”

Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…

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