Japanese Airline All Nippon Airways (ANA) has revealed new business class seating on its international Boeing 787-9 Dreamliners. ANA named the new seating product “The Room FX”, with “FX” denoting “Future Experience”. The airline will begin the cabin overhaul in 2026, which will include new seats in all classes.
“The Room FX” design notes
ANA designed “The Room FX” in collaboration with London’s Acumen Design Associates and aircraft interior specialist, Safran Seats. The renovated 787-9s will include 48 business class seats in a 1-2-1 setup, arranged across 12 rows. Each seat will have a privacy door, with each switching between forward and rearward facing. A unique element is the “no recline” design, with a central leg rest converting the seat into a flat configuration. The bed is 76.5” long by 41.5’ wide.
Technology-wise, the seat has a 24” monitor with Bluetooth audio. Device charging options abound, with wireless, USB-A, USB-C, and AC.
Ian Dryburgh, CEO of Acume, said: “‘THE Room FX’ project is a result of a profound long-standing partnership between ANA, Acumen and Safran – shaped by years of trust, creativity and innovation. Building on the success and DNA of the ‘The Room’ B777, this next-generation suite elevates the flying experience with a rare balance of comfort, flexibility and elegant engineering. This is a refreshingly original and market leading Business Class product that we believe will exceed passengers’ expectations for many years to come.”
Victoria Foy, CEO of Safran Seats, said: “At Safran Seats, we are proud to deepen our long-standing partnership with ANA through the launch of ‘THE Room FX.’ This new business class seat represents a step-change in comfort, versatility, and innovative design for the Boeing 787-9. By combining our engineering expertise with ANA’s commitment to passenger excellence and Acumen’s creative vision, we are setting new benchmarks in the world of premium air travel.”
