Skip to main content
  1. Home
  2. Travel
  3. News

European mass tourism protests could spread, according to UNESCO

UNESCO official talks about mass tourism protests

Streets of Málaga, Spain
Málaga, Spain Sergio Guardiola Herrador / Unsplash

This summer, protestors across Spain have highlighted a lack of affordable housing and overcrowding. In Mallorca, Granada, Málaga, and Gran Canaria, locals flooded the streets to demand change, hoping for a sustainable future. Their cause? The fight against mass tourism.

With real estate prices out of control and hordes of tourists taking selfies, locals have pushed back against the incursion into their homeland. Now, according to a UNESCO official, anti-tourism protests could spread through Europe if solutions aren’t found. Here’s what he had to say.

Recommended Videos

UNESCO official warns of more anti-tourism protests

Beach in Madrid, Spain
Madrid, Spain Wikimedia Commons

Peter DeBrine, UNESCO’s Senior Project Officer for Sustainable Tourism, sounded the alarm on mass tourism and overcrowding, warning that protests might spread across Europe. Fueled by short-term rentals that inflate real estate prices and influencers looking for the perfect pic, anti-tourist attitudes continue to grow in Spain and beyond.

DeBrine said, “What we’re seeing is that we’re breaching a threshold of tolerance in these destinations.” He continued, “It’s really trying to rebalance the situation. It’s totally out of balance now.”

In particular, short-term rentals have caused a rise in housing prices, with Spanish locals forced to live in tents and vans. In Málaga, a “sticker rebellion” places plaster stickers on former homes — now tourist rentals — when messages like “Go home” or “A family used to live here.”

Beyond that, tourist behavior like selfie-seeking and disregard for local customs irks residents. DeBrine added, “I think in certain destinations, certainly, there is also the way that tourists behave,” continuing, “I think that also adds to it – you know, the tourists that aren’t respecting those destinations where they’re traveling.”

What’s the solution? DeBrine believes it starts with local governments asking how to improve locals’ lives, saying, “It’s a bit of a cliché, but I always say better places to live are better places to visit.” Further, he stated, “We have a small window here to start to make some changes and to try different things,” adding, “The goal is to become more sustainable, so how do we get there?”

Mark Reif
Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the…
Inside Gordon Ramsay’s spectacular new London restaurant in the sky
From skyline views to Gordon's famous fried chicken, Lucky Cat delivers on every level
City, Urban, Metropolis

I'm not saying Gordon Ramsay is the reason I booked a dinner reservation in London.

But after my partner and I binged Being Gordon Ramsay on Netflix earlier this year, visiting Lucky Cat suddenly shot to the top of our list.

Read more
London has no shortage of rooftop bars. Florattica still stands out
This East London rooftop bar proves you don't need to be 50 floors up to impress
Bar, Person, Candle

London does not need another rooftop bar. The city has them stacked on top of skyscrapers, tucked behind hotel lobbies, and squeezed onto buildings where you'd swear there isn't room for a bar, let alone a view. So when a new one claims to be worth your evening, it has some convincing to do.

Florattica, perched on the 11th floor of Canopy by Hilton London City, did the convincing. It just recently picked up its first PIN from The Pinnacle Guide, and after a night spent working through its cocktail menu (slowly, responsibly, mostly), it's easy to see why.

Read more
Inside The Londoner: The luxury hotel that’s worth splurging on in London
Why London's luxury super boutique hotel is worth the splurge
Accessories, Bag, Handbag

Luxury hotels promise a lot. Beautiful rooms, impeccable service, incredible restaurants, over-the-top amenities. Sometimes they live up to the hype. Other times, you leave wondering what exactly earned them five stars in the first place.

The Londoner had me convinced before I even made it to the check-in desk.

Read more