Skip to main content

Jones Snowboards Re-Up Tech recycles old snowboards, a massive breakthrough for snowboarding

You also get a credit toward a new board when you turn your old board in!

Jones Hovercraft 2.0
Jones Hovercraft 2.0 Jones

Jones Snowboards, in collaboration with SWS Board Technology, is launching a new program named “Re-Up Tech” that promises to upcycle used snowboards for use in the construction of brand new snowboards. The technology makes its debut in the 2024 Jones Hovercraft 2.0, where boards submitted to the Re-Up Tech program will be used in the nose stringer.

(A “stringer” is a component in snowboards that helps create stability. In many high-end boards, stringers are made of carbon fiber.)

The Jones Hovercraft 2.0 will feature a Re-Up stringer running north of the binding screws reaching almost to the tip of the nose. Jones says Re-Up components are just as reliable and sturdy as new material, providing snowboarders a zero-compromise ride. Further, nearly 1,000 used snowboards were used in the construction process for the 2024 Hovercraft 2.0.

Re-Up Tech is a simple program: you give up your old board, and Jones gives you a $50 credit toward a new Jones snowboard. Jones says it will accept any brand of snowboard for its Re-Up Tech program, but credits are only good for Jones products. You can send your board directly to Jones or take it to one of the following retailers:

  • EVO
  • Tahoe Daves
  • Tactics
  • Sports Basement
  • Tahoe Sports Hub
  • The Ledge @ Palisades Tahoe
  • Blue Tomato

The only “catch” is you can’t submit broken boards – and the board you turn in for recycling must have a wood core.

Jones Hovercraft 2.0
How the Jones Hovercraft 2.0 uses Re-Up Tech Jones Snowboards / Jones Snowboards

So how does Re-Up Tech work? From Jones:

Re-Up Tech stands for Recycling old snowboards and Upcycling the materials into new snowboards. The process begins by collecting old boards that are no longer usable. We then remove the metal edges and inserts for recycling, lightly sand the topsheet and base to remove oil and dirt, stack and glue six boards together, slice the stack to create a thin piece of material that includes layers from all six boards, then use the slice in the wood core of new boards in place of stringers.

Our goal is to make the ski/snowboard industry more circular by keeping as many boards as possible out of the landfill or incinerator. We strive to find value in old boards by upcycling the collected materials and giving them a second life in a new board.

This program comes on the heels of a 2020 study Jones conducted about the lifecycle of its snowboards. It found that while snowboard production will always have an environmental impact of some sort, there were pathways to reducing the footprint Jones leaves. Re-Up Tech is a huge step forward in reducing the environmental impact snowboarding has and speaks to Jones’s continued commitment to sustainability.

Jones Re-Up Tech program
This sandwich will create stringers for dozens of boards via Jones Re-Up Tech Image used with permission by copyright holder

In the study, Jones found that 67 percent of a snowboard’s carbon footprint came from materials, and 22 percent came from transportation. Seven percent was due to manufacturing, and four percent was attributed to the “end of life” of a snowboard. With Re-Up Tech, Jones can begin to tear down these figures, specifically “end of life” and materials.

Snowboarding is subject to the same consumerist pitfalls as any other hobby we’re passionate about. It’s refreshing to see Jones move in a direction no other snowboard company is. Jones says its aim is to use Re-Up Tech in all future models, though it’s currently limiting the use of recycled boards to stringers to aid in stability.

How Re-Up Tech may shape snowboard design and manufacturing is another thing we’ll be keeping an eye on. Jones is obviously confident recycling is as reliable as new construction, but its use is limited. We hope that, over time, Re-Up Tech from Jones will inspire other brands to do the same, ultimately creating a vacuum for old snowboards that results in nearly 100 percent recycled snowboards.

Editors' Recommendations

Nate Swanner
Nate is General Manager for all not-Digital-Trends properties at DTMG, including The Manual, Digital Trends en Espanol…
Many ski resort opening days are this weekend, but El Niño may cause delays
There's been a serious lack of snow lately
Snowboarder riding down trail at Smuggler's Notch

Skiers and snowboarders ride a trail DTMG

There's been a lot of interest in how much snowfall ski resorts would have this season. After a monumental 2022-2023 snow sports season, few believed this year would rival last year. Rather than seeing a natural and expected dip in snowfall, we might face a real problem with ski resorts opening for the 2023-2024 season. And it seems we can blame El Niño.
What's happening with ski resort openings?
Utah, which had one of its heaviest snowfall seasons last winter, is well off its pace this year. Alta Ski Area, one of Utah's best ski resorts, has had 54.5 inches of snowfall this year. Last year, Alta reported 101 inches of snowfall by November 20.

Read more
Snowboarding tips: Set your snowboard stance for a winter of shredding
Your snowboard stance is the key to a successful run
Beech Mountain snowboarding

When you first learned how to snowboard, chances are you picked up your board from the rental shop, they asked you a few questions that you weren't totally sure of the answers to, and then you went off to learn how to snowboard — or to fall over on the mountain for a day. It's different now. You've bought your own snowboard. You're fully decked out and ready for the winter season. But your new bindings are still sitting alongside your pristine snowboard, waiting to be attached.

Whatever your snowboarding level, you can always benefit from a little ride optimization. Setting your snowboard stance correctly should be at the top of any list of snowboarding tips — or perhaps second, under finding a well-fitted pair of snowboard boots. Your stance underpins every move you make on the board. It amplifies your riding style. It sets you up for shredding powder, ripping groomers, or sending it big in the park. But first, you need to understand the difference between regular and goofy, get ride angles, stance width, and more. We're here to help you get set up.

Read more
Snowboard gear 101: Sintered vs extruded – which snowboard base is right for you?
Snowboard buying info you really need to know
Snowboarder making powder turn

Snowboarding is all about the glide. As you gain momentum and rip turns, there's an exhilaration like little else. Add in beautiful mountain surroundings, and sliding on snow is a seminal experience. But what makes a snowboard so slippery? Ultra-high-molecular-weight polyethylene (UHMWPE) has a unique combination of abrasion resistance and low friction. That makes it an ideal material for a snowboard's base, enabling lap after lap of high-speed fun. It just works.

Snowboarders have two base options when picking a new board: sintered and extruded. Each has its pluses and minuses and suits a particular rider. So what's the difference between the two? Let's dive in.

Read more