Skip to main content

High on Hops: Rise of the Cans

Eagle-eyed beer drinkers have surely noticed an interesting trend hitting store shelves over the past few years. While the number of breweries and beers available are skyrocketing, the number of bottles in the craft beer sections seems to be shrinking. That’s because cans are taking over.

Once deemed only the trade of cheap, big beer brands, aluminum cans have found a growing home in the world of craft beer. Sitting side-by-side with amber waves of bottles, brightly colored, festively decorated cans are amassing shelf space one six-pack slot at a time.

Related Post: A Damn Fine Beer Can Chicken Recipe

Recommended Videos

This revolution owes a huge debt of thanks to Colorado’s Oskar Blues, whose flagship beer, the hop-forward Dale’s Pale Ale, became canned in 2002 and was for many years synonymous with the craft-in-a-can concept.

There are many reasons why installing a canning line is appealing to breweries, despite the relatively high up front costs. Cans are more durable and weigh less than glass bottles, which reduces shipping costs and prevents breakage loss. They also more efficiently block out light and oxygen, the enemies of keeping beer fresh. That’s a massive benefit to brewer and consumer.

The freshness promise of canning creates the idyll of a “mini-keg” of beer that adequately preserves the flavors as the brewer intended. The ruggedness of cans makes them the perfect choice for outdoor activities, from tailgating to backpacking. Cans also chill faster than bottles- good news to anyone who needs a cold beer fast.

Despite the growing popularity of the format, there are some holdouts who believe drinking beer from a can creates a diminished drinking experience, full of metallic off-flavors. And honestly, they have a perfectly valid point.

Drinking beer from a can places your nose directly against the can’s lid, filling your senses with a harsh metallic aroma. The solution is simple. Don’t drink from the can. Pour the beer into a style-appropriate glass and enjoy, just as you would from a bottle. Modern can linings prevent any crossover from the container into the liquid. It’s all in the aroma.

If you need any additional proof that canned beer is the perfect vessel, look no further than Vermont’s Heady Topper, frequently cited as one of the best beers in the world, which is exclusively available in cans.

So confidently grab a six-pack of cans on your next run to the package store. Because calling them “bottle shops” is quickly becoming a thing of the past.

Lee Heidel
Lee Heidel is the managing editor of Brew/Drink/Run, a website and podcast that promotes brewing your own beer, consuming the…
The rise of non-alcoholic drinks: A deeper look at the No/Low Tour
A circuit with a finger on the industry's pulse
Lineup of cocktails

Do things seem to be getting slimmer? From skinny Margarita recipes to session IPA beers, non-alcoholic options, and the spritz revival, beverages at least, are trending towards trim. It's hard to distill it all in one story but there's an increasingly popular drinks festival that might just be doing that for us.

The No/Low Tour paints a pretty vivid picture of the current state of things. An annual circuit in its third year, the No/Low tour is the work of celebrity bartenders, pop-ups all over the country, and a focus on the evolution of non-alcoholic and lower-alcohol beverages.

Read more
10 Barrel releases Japanese-style lager in can form
A beer for your favorite Japanese snacks
10 Barrel Money Cat lager.

West coast brewery 10 Barrel Brewing has a new canned beer in its portfolio. The Oregon label just dropped Money Cat, a beer inspired by the refreshing rice lagers of Japan. Technically, the beer has been around a while in keg form, but now it's available in the can.

The move follows a bigger trend of lighter beer styles gaining popularity over the last several years. A mellow beer, the ABV sits at a quaffable 4.8%. There's a hint of hops and balance throughout, with a touch of sweetness.

Read more
Could hop farms have their own Grand Cru designation?
Celebrating hops like they do top vineyards
Hops gardening

In wine, there's such a thing as a Grand Cru vineyard. These prized sites are renowned for creating some of the best fruit—and, ultimately, the very best wines—in the world. Which begs the question: What if such a designation existed for beer?

Hops are one of the most important ingredients in beer and, like wine grapes, thrive in certain corners of the world. In Yakima and the Willamette Valley especially, hops can reach their full potential and are eagerly gobbled up by brewers from coast to coast. Some of these farms are so special that if the Grand Crus title did apply, they'd almost certainly be candidates.

Read more