Skip to main content

Budweiser goes Clydesdale with latest holiday beer cans

The famous draught horses are back

By Mark Stock Nov 18, 2024 9:44 AM

Budweiser holiday can. — Budweiser

One of the biggest names in beer just dropped its holiday edition cans for 2024. Budweiser is paying homage to its famous fleet of draught horses with the latest look, a festive tradition that first began back in the 1950s. The holiday beer cans officially debuted today and are available wherever you might find Bud.

Budweiser first introduced the now iconic fleet of Clydesdale horses back in the middle of the 20th Century. Since, the majestic critters have become synonymous with the brand, galloping their way through everything from beer labels to Super Bowls ads.

Budweiser holiday can. — Budweiser

The yellow lab from the most recent ad campaign features on the latest holiday cans, along with the brand’s red, white, and blue logo. QR codes are included, inviting consumers to enter to win a trip to the brewery’s St. Louis headquarters and tour the grounds (and meet the horses).

Recommended Videos

Inspired by the brand’s beer collectible beer steins, the holiday cans have lately become something of an end-of-the-year tradition. The snowy landscape is plucked straight from a post card, with the Clydesdales towing a sleigh in some rural stretch. Whether you’re a fan of the beer or now, the imagery is hard to argue with.

Historically, the Clydesdales first entered the picture back in the 1930s. That’s when a member of the Busch family gifted their father the fleet as a celebration of the end of Prohibition.

Stay informed on all things beer. We’ve got great features on everything from the best IPAs to drink in the winter to Russian imperial stouts. Cheers!

Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since… Read Full Bio

Topics

Liquor, Beer, Wine & Drinks

Europe is slowly embracing wine in pouches instead of bottles. Is America next?

Medley Wine Co.

Boxed wine gets a bad rap because, well, it’s wine in a box. You’ve heard all the negative connotations by now: They’re cheap, unsophisticated, and downright boring. You walk into any party with boxed wine, and you’ll not only raise eyebrows, but also be persona non grata at the next shindig. I’ve personally never sipped wine from a box, though that has a lot to do with the fact that my introduction to wine happened when a date of mine from more than 20 years ago ordered a bottle of Château Ste. Michelle Riesling at a restaurant I frequented. The Riesling was sweet, crisp, and truly delicious for someone who runs on beer, tequila, rum, and whiskey. That bottle of Riesling, however, sparked curiosity: Buying a dozen red and white bottles of wine from my local shop in Pasadena, California. The bottles sat mostly on my wine rack collecting dust. I’d open one every few months when guests preferred something buttery or fruity over carbonated or oaky booze.

It wasn’t until my trip across Tuscany in April 2018 that I really learned to appreciate wine. After touring the tiny village, one wine came out on top, and it’s one I order every chance I get when dining out: Chianti Classico. But always make sure the bottle carries the black rooster symbol. The older I get, the more I appreciate a glass of wine. Heck, last summer while visiting Cuban Creations Cigar Bar in New Orleans, the lovely waitress recommended a glass of Cabernet Sauvignon for the Arturo Fuente Gran Reserva cigar I was about to light. It was a great recommendation.

Bowmore is bringing a new 20-year-old Islay single malt to the US

Whisky, Scotch, Bottle

Twenty years is a long time to wait for anything, let alone a whisky, but Bowmore is betting its newest release is one worth the delay.

The distillery, founded in 1779 in the town of Bowmore, is the oldest licensed distillery on Islay. It’s also the second-oldest in Scotland, and one of the few that still runs its own floor maltings, using peat smoke to dry the barley on-site.

Holladay Distillery is celebrating its 170th birthday with its oldest bourbon to date

Ben Holladay 10 Year Bourbon

Holladay Distillery was founded way back in 1865 in Weston, Missouri. To celebrate its 170th birthday, the historic brand is launching its oldest bourbon yet. This week, it’s kicking things off by releasing Ben Holladay 10 Year Bourbon.

Ben Holladay 10 Year Bourbon