Skip to main content

Captain Morgan and T-Pain are transforming Bourbon Street into ‘Rum Street’

Captain Morgan and T-Pain are turning Bourbon Street into Rum Street

Rum barrel
istock/karandaev

If you’re a sports fan, you’re probably well aware of the “Big Game” taking place in New Orleans on February 9. If you’re traveling to the “Big Easy” for the game, regardless of who you’re rooting for (or if your team was eliminated long ago), you’ll probably venture to Bourbon Street for some drinks, revelry, and general good vibes. But some wish the street was named for a different form of alcohol.

Rum Street

Captain Morgan
Captain Morgan

Captain Morgan is the Official Spiced Rum Sponsor of the NFL for the fourth year. Unsurprisingly, this brand would rather football fans congregate on a street named for the sugarcane-based spirit. But since no such street exists in New Orleans, the folks at Captain Morgan are celebrating the Big Game by renaming the street “Rum Street.”

Recommended Videos

But that’s not all. Beginning on February 6, the Captain and his merry crew will celebrate on “Rum Street” with a concert from Grammy award-winning singer and icon T-Pain. Get ready to dance to hits like “I’m Sprung,” “BUY YOU A DRANK,” and more.

“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” T-Pain said in a press release. “Get ready, New Orleans, Rum Street is going to bring the party like no other.”

That’s not all

Captain Morgan
The ultimate Rum Street celebration on Saturday, February 8, when T-Pain hits the stage at the hottest party of the weekend, delivering all the hits you know and love— putting an exclamation point on the week’s legendary fun. Captain Morgan

When the flag is raised on “Rum Street,” visitors have a chance to win prizes and find “unexpected adventures.”

“Fans have been able to unlock epic adventures all season long when they Follow the Captain. From tailgates at sea to our first-ever merch drop collab with KidSuper and Victor Cruz, it’s all been leading up to this moment,”  Anne Nosko, VP of Captain Morgan, said in a press release.

“We’re celebrating the biggest weekend in sports with our biggest adventure yet on one of America’s most iconic streets. People come to Bourbon Street for memorable experiences with their crew, and that’s what we’ll give them when they step onto Rum Street.”

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
Just in time for Cinco de Mayo, Woodinville is releasing a tequila barrel-finished bourbon
Celebrate Cinco de Mayo with Woodinville's newest expression
Woodinville

Washington State's Woodinville has the perfect whiskey if you love tequila and bourbon. Just in time for Cinco de Mayo, the award-winning distillery is launching Tequila Finish Woodinville Flagship Bourbon.
Tequila Finish Woodinville Flagship Bourbon

Releasing this weekend, Tequila Finish Woodinville Flagship Bourbon is a limited-edition experimental whiskey that you'll want to add to your Cinco de Mayo table. Like all of Woodinville's whiskeys, this limited-release offering takes a bit of a journey. First, the grains are grown at the Omlin family farm in Quincy, Washington. The grains are trucked over the Cascade Mountains to the distillery in Woodinville. The new-make whiskey distilled there is sent back over the mountains and added to new American oak barrels seasoned by the elements for 18-24 months.

Read more
Oaklore Distilling Co. announces the nationwide release of its flagship bourbon
Oaklore is launching its award-winning bourbon nationwide
Oaklore

Founded in 2017, Oaklore Distilling Co. began when neighbors Thomas Bogan and Matt Simpkins talked about whiskey after walking their kids to the neighborhood bus stop. The duo is on a mission to bring North Carolina into the national whiskey discussion. Its newest announcement will definitely help them achieve that goal. The brand announced that Oaklore’s award-winning Four Grain Bourbon would be available nationwide.
Oaklore Four Grain Bourbon

The brand’s flagship expression, Oaklore Four Grain Bourbon, has already won a Double Gold Medal at the 2024 Barleycorn Awards. Distilled at its sister distilleries in Kentucky and North Carolina, it’s made with corn, wheat, barley, and rye. It’s made with five-to-six-year-old barrels of wheated bourbon and rye bourbon, which are aged separately before being batched together. After aging, it’s re-barreled and matured for another eight to twelve months in palletized, non-temperature-controlled warehouses in the North Carolina Piedmont in #2, #3, and #4 char level barrels.

Read more
BACARDÍ is getting ready for the summer with its newest flavored rum
BACARDÍ is launching a passionfruit flavored rum for summer
BACARDÍ

Even though spring isn't even close to over, we're already setting our sights on what is sure to be an epic summer filled with long, sun-drenched days spent at lakes, ponds, and other bodies of water. Luckily, the folks at BACARDÍ seem to be on the same page because they just launched an exciting new, summery-flavored rum.
BACARDÍ Passionfruit

The newest summery flavor from famed rum brand BACARDÍ is Passionfruit. This mix of white rum and sweet, tangy, tropical-flavored passionfruit will surely be your new go-to base for seasonal cocktails. Mix it into a Mojito or Daiquiri, or even drink it on the rocks for a tropical kick. It's gluten-free and made with all-natural flavors.

Read more