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Zara Athleticz: Functional Performance In Minimalist, Sustainable Style

Zara athletes take to the streets, sporting its new Athleticz line.
Zara athletes take to the streets, sporting its new Athleticz line. Image used with permission by copyright holder

If there is a brand that knows how to adapt to sports trends, it would be Zara. The largest company in the Inditex Group’s eight retail lines, Zara is in a permanent state of renewal, managing up to 20 clothing collections a year. And Inditex, the largest retailer in the world, already has a long history of collections in which sport is the main protagonist, most recently with its home gym fitness equipment. 

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Zara’s freshest capsule collection, Athleticz, is based on three fundamental ideas: Simplicity, functionality, and comfort. As of Sept. 30, you can take part in the exclusive collection of recreational clothes designed to ensure maximum performance and style during each training session. 

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The Athleticz collection is designed to be adaptable with a focus on performance across disciplines. From long to short sleeve shirts and from base layers to backpacks, Athleticz gear features optimal finishes like flat seams, fixed thermal and laser-cut hems that help athletes to minimize abrasion and maximize aerodynamics.

Garments are manufactured with carefully selected fabrics. Zara’s goal has always been to create sleek athletic gear that helps wearers improve performance via stylish, breathable clothing. Athleticz gear even features a secret code instead of emblazoning its logo across fabric: 26-1-18-1; a numeric, Anglo-Saxon ordering of the word ‘Zara.’

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In Athleticz, Zara maintains its minimalist style. Shoppers who are eyeing flashy patterns need to look elsewhere because the new gear’s color palette emits simplicity and lightness with burgundy, yellow, blue, black, gray, and white tones. And each piece is manufactured with natural fabrics that align to Zara’s Join Life standard. 

In 2001, Inditex signed a United Nations global compact in a commitment to social and environmental sustainability. At Zara, sustainability remains a continuous project with specific programs to develop a holistic approach to integrating this social and ecological bar, now incorporated in Athleticz cross-functional line.

Whether it’s basketball, running, or yoga, this is undoubtedly a collection that invites you to exercise.

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Read More: How the Fashion Industry Stepped Up to Fight COVID-19

Matthew Denis
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Urban Jürgensen revival captures watch world attention with modern approach
Danish legacy reborn: Urban jürgensen's 250-year heritage meets contemporary luxury under new ownership
Urban Jürgensen revival

Urban Jürgensen became 2025’s most discussed watch revival. A 250-year-old Danish horological legacy was transformed into a contemporary luxury brand through family ownership and the technical leadership of renowned independent watchmaker Kari Voutilainen. The brand’s Los Angeles launch event was the year’s most talked-about watch presentation.
Founded in Copenhagen in 1773, Urban Jürgensen produced over 700 timepieces in the early 1800s and developed technical innovations such as ultra-precise marine chronometers. Despite several ownership changes and near disappearance over two centuries, passionate collectors preserved the brand’s reputation among watch experts.
“The biggest, most respected collectors own Urban Jürgensen watches—this brand, this name, is simply the highest level,” said watch writer Thomas Brechtel, highlighting the devoted following among serious enthusiasts, even though the brand remains little known to the general public.
The Rosenfield family acquired Urban Jürgensen in 2021, bringing a collector’s passion to the brand’s stewardship. Co-CEO Alex Rosenfield’s father had collected Urban Jürgensen pieces since the 1990s, which led to an unexpected opportunity to acquire the company when it needed investment to restart.
Kari Voutilainen, widely regarded as one of the most acclaimed independent watchmakers, leads technical development, while his 25-year-old daughter Venla serves as COO. This partnership brings authentic watchmaking credibility while modernizing the brand’s communication to appeal to younger audiences.
The launch collection includes three models showcasing Voutilainen’s craftsmanship: the UJ-1 250th Anniversary Tourbillon limited to 75 pieces (CHF 368,000), the UJ-2 three-hand watch (CHF 105,000), and the UJ-3 perpetual calendar with moonphase (CHF 168,000). Each features clean Scandinavian dial aesthetics, fine guilloché, and hand-applied numerals.
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TAG Heuer returns to Goodwood Festival of Speed as official timing partner
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Tag Heuer at goodwood

TAG Heuer comes back to the Goodwood Festival of Speed as its official timing partner. This marks a major return for the Swiss brand, which has a deep connection to motorsport. The partnership aligns with the festival’s 2025 theme, “The Winning Formula – Champions in addition to Challengers,” recognizing Formula 1’s 75th anniversary. TAG Heuer has also recently resumed its role as Formula 1’s official timekeeper.
The Duke of Richmond started the festival in 1993. It centers around a 1.86-kilometer hillclimb course, where Max Chilton set the current record of 39.08 seconds in the McMurtry Spéirling. The event attracts hundreds of thousands of attendees, with millions more following through live streams, making it a central stage for car culture.
TAG Heuer’s motorsport history spans over a century, beginning with the first dashboard-mounted chronograph in 1911. The brand later introduced the first 1/100th second chronograph in 1916 and the first automatic chronograph for sale in 1969. Its partnerships include Formula 1, Porsche, Oracle Red Bull Racing, the Indianapolis 500, and the Automobile Club de Monaco.
“Motorsport is not just about competition, it is a cultural force, like TAG Heuer,” said Antoine Pin, TAG Heuer CEO. “We are honored to return as Timing Partner at the Goodwood Festival of Speed.”
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Longines legend diver white dial

Longines introduces a striking matte white dial to its popular Legend Diver collection, marking a notable departure from the traditional black face while retaining the design that has defined the model for sixty-six years. This new variant joins a lineup of dial colors in the well-liked 39mm case size.
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