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Undone Watches lets you customize your perfect timepiece without the custom price tag

Your next watch could be your own creation

By Mark D McKee Published November 23, 2023

Undone watch on a wrist — Undone Watches

Your personality is all its own. You are truly unique. A one of a kind person without anyone else the same. So why should your watch be the same as the man standing next to you? Undone Watches allows you to build your watch (choosing from the options provided) from the ground up to suit your individual preferences. You can pay a premium on mass-produced luxury watches from brands like Rolex, Omega, Hublot, IWC, and Swatch; Undone looks to allow you to get a premium custom watch without paying the premium price.

Many brands will claim they offer custom products while they only have a few options and can slash prices by only offering a limited number of combinations they can still mass-produce. Undone Watches doesn’t begin building your watch until you have selected everything from the strap to the hour hands. The process means you can have something that is truly tailored to fit your style and the life you lead.

Undone Vintage Kelly on wrist — Undone Watches

Begin with a type and a function

The process starts with choosing a function and a type of watch from their collections, giving you a base. You can go with a dive watch like the Aquadeep, which offers 500 meters of water resistance and a helium escape valve at 10 o’clock. You can step back into history with the Vintage Kelly, a true show of individuality that harkens back to the early days of wristwatches. Or you can choose the Basecamp, known for the everyday heftiness of modern functionality with a vintage look.

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You can then look at every detail and begin choosing the look of your watch. Choose from different faces and cases. Choose your hand styles and colors. And then, finally, decide on the band you want to sport on your timepiece. If you go with a dive watch, you may be best suited with a sports band, while the vintage aesthetics shine with leather. The result is one of your most dynamic watches because it fits your style perfectly.

Undone Aquadeep with strap options — Undone Watches

Get something already designed

Not feeling very creative? Want to trust the watchmakers themselves? Undone Watches also provides already-designed options that you can pick up with the click of a button. The Terra combines vintage looks with modern durability. The Urban is a collection of Vintage Kelly variations that keep you looking sharp. The Aqua II provides a standard dive watch focused on the function without asking you all the questions customization requires.

You don’t have to be rich to have a custom watch; you only need to look in the right places. Watches for men can feel less and less accessible to those with specific tastes or economic means. Lucky for them, Undone Watches is fixing both of those problems.

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

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Watches

Fashion & Style

Casio brings back its impossibly small ring watch

Second chance: Casio's miniature ring watch returns to American market

Casio Ring Watch CRW001-1

Casio announced the US restock of its Ring Watch CRW001-1 on July 1st, bringing back the small timepiece that sold out quickly after it came out in America in late 2024. The restock follows successful lottery sales in the UK and Japan, showing that people around the world want this digital watch that goes on a finger.
The Ring Watch CRW001-1 shows Casio's bold way of looking at wearable technology—it shrinks standard digital watch functions into a ring that measures only 25.2mm across and weighs 16 grams. Even though it is small, the timepiece keeps necessary features, including support for two time zones, a stopwatch that measures 1/100th of a second, and hourly flash alerts.
Casio US confirmed the July 1st restock on Instagram, saying the watch would only be available through the brand's online store, not in physical shops. Compared to the lottery systems in other places, American customers will buy the watch in the order they arrive—this might cause a lot of competition among people who collect things and those who like technology.
The small digital screen has a backlight so you can see it in different light. The stainless steel build makes it sturdy, even though it is small. The ring fits size 22 fingers (US 10.5, EU U), and you can adjust it down to size 19 (19mm inner diameter) or size 16 (18mm inner diameter).
The engineering needed to put normal digital watch parts into a ring shape shows how well they made it. The 1/100th second stopwatch is as exact as bigger Casio watches. Travelers who want to check the time without others knowing will like the two-time zone feature.
Casio did not say the exact restock time but told interested customers to sign up for email notifications about when it would be ready. That way may help manage the internet traffic while making sure serious buyers learn about buying chances in time.
The Ring Watch's appeal shows more people are interested in other types of wearable devices, not just ones worn on the wrist. Casio's good result with this unusual approach shows that people want new watch designs that question common ideas about what a watch should look like.
The quick sellout after the US launch, along with international lottery systems, suggests that collectors are very interested and that the watch might sell for more later. Casio has not said anything about more restocks in other places after the July 1st US availability, keeping the watch special.
This restock gives American buyers a second chance to get one of the most noticeable wearable technology releases of the year, bringing together Casio's history with digital watches and its push to make things very small.

Fashion & Style

Gaming meets horology in Hamilton’s Death Stranding 2 timepiece

Hamilton's Kojima collaboration creates futuristic death stranding 2 timepiece

Hamilton Death Stranding 2 watch

Hamilton takes its first step into gaming by working with Kojima Productions to make a special watch for Death Stranding 2: On the Beach. This work shows a change from the brand's well-known movie projects, such as Interstellar, Dune: Part Two, and Indiana Jones—it represents Hamilton's initial move into interactive entertainment.
The partnership joins Hamilton with game designer Hideo Kojima, whose studio works under the motto "From Sapiens to Ludens" while reshaping interactive entertainment. Death Stranding 2 continues the science fiction story of Sam—this story happens in a post-apocalyptic place where life and death mix through emotional plots, exploration, and strange pictures.
"Hamilton was a perfect choice as a partner to design and create a product set in the near future. Please take this watch in your hands and experience the product that connects the world of the game and the real world," explains Hideo Kojima, emphasizing the bridge between virtual and physical experiences.
The American Classic Boulton Death Stranding 2 Limited Edition displays a titanium case build with black PVD treatment that draws from Hamilton's original Boulton plan. The light, rust-proof structure shows smooth, curving lines that copy the game's distinct look while holding up well.
Seven sapphire crystals form the watch's most noticeable part. One main crystal sits in the middle, and six others pair along the case, this setup creates shifting light and a science fiction feel. The crystal layout shows the game's strange design ideas while helping people read the time.
The simple dial plan shows future plainness through grey hour markers, a bright orange seconds hand, and looped open hands that reflect the sapphire crystal pattern. A matching black PVD titanium bracelet finishes the rough, technical look suitable for post-apocalyptic journeys.
The watch includes a three-hand automatic movement with 25 jewels and an 80-hour power reserve. A Nivachron™ balance spring offers resistance to magnetism, shock, and temperature changes—these are necessary traits for surviving tough places, both virtual and real.
Art director Yoji Shinkawa worked on the design, combining Hamilton's movie history with the game's future setting. This work shows how classic Swiss watchmaking can adapt to current entertainment forms while keeping its technical quality.
The company produced 2,000 individually numbered watches. Each watch comes with special game-themed packaging that adds to its collector appeal. The work shows Hamilton's growth past traditional cinema projects into the growing gaming entertainment area.
This release puts Hamilton at the front of watch-gaming projects while honoring both brands' dedication to creative storytelling through their respective crafts.

Fashion & Style

Grand Seiko’s claw-inspired watch costs $16,400

Angular evolution: Grand seiko's tokyo lion tentagraph features brilliant hard titanium construction

Grand Seiko Tokyo Lion

Grand Seiko added a watch to its Tokyo Lion collection— the Sport Collection Tokyo Lion Tentagraph. This watch comes with the brand's first mechanical chronograph movement and holds to the angular design that has set the series apart since 2019. The watch costs $16,400 and will be available in August 2025. This 43mm watch shows a clear step forward for the collection.
The lion sign stays important to Grand Seiko's identity—it stands for how easy a watch is to read, how long it lasts, how comfortable it feels, and how good it looks. This symbol has been part of the brand's history since 1960. The Tokyo Lion collection turns this symbol into a bold, angular shape that copies a lion's paw through its geometric form and surface finishes.
The newest Tentagraph watch shows more of the feline idea. Its surfaces have hairline finishes that look like claws, and this design brings out cat-like shapes across the case. The watch measures 43mm across and 15.6mm thick—these large sizes catch the eye right away. The watch feels good to wear because of how it is shaped to the body.
Grand Seiko uses Brilliant Hard Titanium in the Sports Collection for the first time. This metal is twice as hard as regular stainless steel. The alloy looks brighter than common titanium and also resists rust and scratches better, which is needed for sports watches.
The chronograph buttons have a new shape—this change makes them easier to use when someone is active. The three small dials at 3, 6, and 9 o'clock look three-dimensional. A Lumibrite coating on them makes sure a person can read them in all light, from bright day to full dark.
A brown silicon rubber strap comes with the watch, it has a lion's paw design on the back that adds a subtle design touch. The strap bends easily, so it feels good to wear. The case back has a slight curve. These details make the watch comfortable to wear in many places, and the watch also holds out against water down to 200 meters.
The Tentagraph Caliber 9SC5 is the main technical feature. It has a chronograph part that works at 5Hz. This fast-moving part runs for 72 hours on one charge and also protects against magnetic fields up to 4,800 A/m—these are important features for a modern sports watch.
The chronograph functions add to the Tokyo Lion's sports appeal while keeping the collection's specific look. Grand Seiko's mechanical skill joins with its angular design idea, forming watches that go against how people usually think about sports watches.
People can get the watch in August 2025. It will be on Grand Seiko's website and at stores that sell its watches, this makes it easy for people around the world to buy good Japanese mechanical watches. The $16,400 price shows the better materials, the in-house movement, and the special design that set Grand Seiko's sports watches apart.
This Tentagraph shows Grand Seiko's continued step forward in expensive sports watches. It shows how old Japanese craftsmanship can take on modern design styles while keeping its technical lead and wearing comfort for demanding uses.