Skip to main content

Tom Brady Begins Tossing a Post-Football Collection to Fitness Fans

Wearing BRADY might not help you feather a deep post over a flailing defense, but who doesn’t want to work out in clothes co-designed by the greatest quarterback of all time?

Tom Brady debuted the next generation of his career with the apparel brand, BRADY, on January 12. BRADY uses fabrics and materials that fuse natural elements with cutting-edge technology to create a collection that is built to let athletes move, breathe, and sweat while competing and recovering. It’s gear for any man (or woman) who’s interested in living a fit, dynamic life, in and out of the arena.

Recommended Videos

Today’s the day. 3 years in the making. @bradybrand is live! Hit the link to get yours!! https://t.co/BbImNcB9Ij pic.twitter.com/7op2iNGsu7

— Tom Brady (@TomBrady) January 12, 2022

“Listen, I’m proud to bring this to all you guys looking for clothing that performs across all of your daily active lives,” Brady said on Twitter.

Brady co-founded BRADY three years ago with entrepreneur Jens Grede, who worked with co-designer Dao-Yi Chow over the last 36 months to develop textiles that work together with wearers to create a classic blend of comfort and style. The result? High-performance fabrics hemmed into high-end garments that aspire to motivate BRADY consumers to achieve training goals while maintaining functional performance in day-to-day life.

Guiding the team towards that mission, BRADY’s first drop of clothes falls into two categories: TRAIN and LIVE. LIVE is stocked with everyday living threads — bombers, beanies, vests, utility pants, structured tees, and more. These selections lean heavily on subtle earth tones — moss green, beige, and black. TRAIN is stacked with breathable tees, hoodies, mesh shorts, jogging sweats, training socks, ball caps, and others. TRAIN features the same solid colors but leans more towards black, tan, varying blues, and bright greens. These are clothes that you might expect to see Brady sporting on the gridiron as well as shuttling to and from work with the Tampa Bay Bucs.

Related Guides

In providing guys with a fully-stocked wardrobe that’s engineered to achieve peak performance in life and in sport with TRAIN and LIVE, the philosophy that emerges with BRADY is to eliminate the line between the home and the office. In other words, there is no ‘practice’ and there is no ‘break.’ Whether it’s commuting from work to the gym or from a good sweat back home, there is no play-acting — we’re always here, live on stage, living each day. Brady sought to incorporate this consideration in his new clothing line.

Cade McNamera, Tom Brady, Andrew Fenty in BRADY gear.
BRADY

“Working with a best-in-class team has helped me apply everything I’ve learned throughout my career to create a multi-functional brand that incorporates the best in tech, fabric, and innovative design,” Brady said in a statement.

If you’re a man who expects the finest performance from his clothing, you realize that end fashion doesn’t come cheap. BRADY gear ranges from $20 to $495. Short-sleeve, cotton jerseys, for example, will run you $50, and cotton fleece hoodies go for $95.

The collection is on sale now at BRADYBrand.com and online and in select Nordstrom stores.

Read More: UFC 270 Fight Card — Who’s Worth Watching and Why

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
Patek Philippe reintroduces a discontinued watch — the Patek Philippe’s Ref. 5711
A new Patek Philippe's Ref. 5711 with a Maori pattern—something that's never been featured on the series before
Patek Philippe Ref. 5711

Founded in 1994, the Children Action foundation improves the lives of children through various projects funded by auction event proceeds. As a result, Patek Phillippe participates in the Children Action Gala every year by offering a high-quality watch to the foundation.

In 2024, the luxury watch brand reproduced Patek Philippe's Ref. 5711, which will be put up for auction on November 25th. Since its launch, the demand for this watch has always been high.

Read more
Kloudy merch sees the collaboration of cultural pioneers
Find the intersection of culture and fashion
Kloudy close up shirts

Music is the connective tissue that spreads through society like veins in the body, carrying the melody to far-separated parts of the world and bringing them together through storytelling and movement. The culture of music has been strong as long as man has been able to commune together around a fire. It has influenced culture in every way imaginable, and the music world is no different. Whether it is the denim jacket of the hair bands in the 80s or the Beatles and Rolling Stones reinventing the style of Chelsea boots, music and fashion are intricately linked to one another. The Keinemusik x Highsnobiety collaboration marks another link between the two that embodies the culture and connectivity we all crave.
Collaboration with culture at the center

CEO David Fischer, in 2009, Highsnobiety endeavors to be the intersection of fashion, style, art, design, and music. Collaborations with big brands like Levi's, Nike, Merrill, Carhartt, and more bring them to the closets of every man across the globe. Their newest collaboration with one of the biggest German music labels will do nothing but continue the trend.

Read more
PacSun returns to Sin City for F1
The Las Vegas collection returns with a limited edition jacket
PacSun Formula 1next to a car

Last year, the incredibly popular race syndicate Formula 1 debuted in Las Vegas. Seemingly reworking the entirety of the Vegas Strip, it created and ran an exhilarating race that saw Max Verstappen take the win and finish just under 90 minutes, with Charles Leclerc and Sergio Perez coming in behind him only seconds away. While the race was the draw, countless brands showed up to provide race fans with various souvenirs. PacSun is returning this season, but the PacSun F1 Las Vegas Collection isn't only great clothing; a limited edition garment accompanies it.

“After such a strong reception last year, we’re excited to bring Pacsun’s F1 collection back to Las Vegas,” said Richard Cox, Chief Merchandising Officer at Pacsun. “As anticipation grows ahead of the second year of this fantastic Grand Prix, we cannot wait to offer fans more race-inspired apparel to connect them to the action.”
Featuring a legendary limited edition

Read more