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TAG HEUER returns to the Formula 1 Circuit with a bold new era

TAG Heuer reignites its racing legacy at Monaco Grand Prix 2025

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Tag Heuer logo
TAG Heuer

As part of its role as the official timekeeper of the newly renamed Formula 1 TAG Heuer Grand Prix de Monaco, TAG Heuer has released three new watches. The triumphant return has the Swiss watchmaker doubling down on its legacy of premium luxury and motorsport precision. These three new pieces continue a rich tradition of excellence by encompassing the essence of Monaco’s racing spirit.

TAG Heuer Monaco Chronograph x Gulf

The TAG Heuer Monaco Chronograph x Gulf
TAG Heuer

As one of Hollywood’s OG heartthrobs and tough guys, Steve McQueen’s legacy remains infinitely tied to racing, with TAG Heuer’s Monaco Chronograph x Gulf serving as a fitting tribute to the icon. Powered by the Calibre 11, the timepiece features a left crown and the watch’s signature blue and orange stripes on a silver dial. TAG Heuer’s vintage logo cements this iconic look and presents an appealing aesthetic for watch collectors. 

TAG Heuer Monaco Chronograph Stopwatch

TAG Heuer Monaco Chronograph Stopwatch
TAG Heuer

Drawing inspiration from 1960s-style trackside timing, the Monaco Chronograph Stopwatch is a limited edition release that celebrates racing history with a number of standout features. TAG Heuer includes Calibre 11 movement in this model, a black and silver dial with high contrast, red accents, and a calfskin strap. Housed in a black DLC titanium case and packaged with a custom travel pouch, it is the perfect combination of precision and motorsport heritage. 

TAG Heuer Monaco Split-Seconds Chronograph

TAG Heuer Monaco Split-Seconds Chronograph
TAG Heuer

With the Monaco Split-Seconds Chronograph, TAG Heuer elevates its groundbreaking horological feats up a notch by bringing state-of-the-art innovation to the racing spirit. Made from TH-Titanium, this timepiece features lime green rattrapante accents with hand-painted stripes, which are a marvel of intricate detailing. Other notables include a titanium clasp, checkered-flag-engraved rotor, and hand-stitched calfskin strap, all of which showcase exceptional craftsmanship that embraces avant-garde design.

What collectors can look forward to under this partnership

Under this exciting partnership, watch enthusiasts will have the opportunity to experience limited-edition pieces that remain true to Monaco’s rich racing legacy. Each timepiece cements TAG Heuer’s leadership in the industry, along with unmatched technical mastery and unparalleled performance. For watch aficionados seeking to add some luster to their collection, TAG Heuer’s latest offerings usher in a new chapter in luxury watchmaking. 

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, fashionisto, and jetsetting digital bon vivant. Brace yourself!
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The Duke of Richmond started the festival in 1993. It centers around a 1.86-kilometer hillclimb course, where Max Chilton set the current record of 39.08 seconds in the McMurtry Spéirling. The event attracts hundreds of thousands of attendees, with millions more following through live streams, making it a central stage for car culture.
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The Duke of Richmond highlighted TAG Heuer’s significance in motorsport, noting its honored history and collaborations with some of the sport’s greatest drivers and teams.
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