Skip to main content
  1. Home
  2. Fashion & Style

TAG HEUER returns to the Formula 1 Circuit with a bold new era

TAG Heuer reignites its racing legacy at Monaco Grand Prix 2025

By
Tag Heuer logo
TAG Heuer

As part of its role as the official timekeeper of the newly renamed Formula 1 TAG Heuer Grand Prix de Monaco, TAG Heuer has released three new watches. The triumphant return has the Swiss watchmaker doubling down on its legacy of premium luxury and motorsport precision. These three new pieces continue a rich tradition of excellence by encompassing the essence of Monaco’s racing spirit.

TAG Heuer Monaco Chronograph x Gulf

The TAG Heuer Monaco Chronograph x Gulf
TAG Heuer

As one of Hollywood’s OG heartthrobs and tough guys, Steve McQueen’s legacy remains infinitely tied to racing, with TAG Heuer’s Monaco Chronograph x Gulf serving as a fitting tribute to the icon. Powered by the Calibre 11, the timepiece features a left crown and the watch’s signature blue and orange stripes on a silver dial. TAG Heuer’s vintage logo cements this iconic look and presents an appealing aesthetic for watch collectors. 

TAG Heuer Monaco Chronograph Stopwatch

TAG Heuer Monaco Chronograph Stopwatch
TAG Heuer

Drawing inspiration from 1960s-style trackside timing, the Monaco Chronograph Stopwatch is a limited edition release that celebrates racing history with a number of standout features. TAG Heuer includes Calibre 11 movement in this model, a black and silver dial with high contrast, red accents, and a calfskin strap. Housed in a black DLC titanium case and packaged with a custom travel pouch, it is the perfect combination of precision and motorsport heritage. 

TAG Heuer Monaco Split-Seconds Chronograph

TAG Heuer Monaco Split-Seconds Chronograph
TAG Heuer

With the Monaco Split-Seconds Chronograph, TAG Heuer elevates its groundbreaking horological feats up a notch by bringing state-of-the-art innovation to the racing spirit. Made from TH-Titanium, this timepiece features lime green rattrapante accents with hand-painted stripes, which are a marvel of intricate detailing. Other notables include a titanium clasp, checkered-flag-engraved rotor, and hand-stitched calfskin strap, all of which showcase exceptional craftsmanship that embraces avant-garde design.

What collectors can look forward to under this partnership

Under this exciting partnership, watch enthusiasts will have the opportunity to experience limited-edition pieces that remain true to Monaco’s rich racing legacy. Each timepiece cements TAG Heuer’s leadership in the industry, along with unmatched technical mastery and unparalleled performance. For watch aficionados seeking to add some luster to their collection, TAG Heuer’s latest offerings usher in a new chapter in luxury watchmaking. 

Triston Brewer
Triston Brewer
Triston Brewer is a journalist, creative director, fashionisto, and jetsetting digital bon vivant. Brace yourself!
Topics

Editors’ Recommendations

Oris redefines elegance with its timeless new Artelier collection
The new Oris Artelier: Minimalist elegance meets Swiss mechanical prowess
The ARTELIER S series

For its latest release, Oris has made a bold return to its core principles of simple refinement and technical purity with the newest iteration of its Artelier collection. This is a timepiece that makes a definitive statement in an understated way, specifically created for the individual that places a high priority on quiet sophistication and less pomp. The Artelier represents a concerted effort to veer away from the frenetic nature of the world and make its presence known with confident restraint, a horological masterpiece that boasts impressive proportions and an underlying commitment to the very best in mechanical mastery. 

A design mantra rooted in poise and proportion

Read more
Maurice Lacroix goes carbon with new AIKONIC collection
Maurice Lacroix Unveils Carbon-Powered AIKONIC Series
Maurice Lacroix released the AIKON

Maurice Lacroix has launched the AIKONIC collection, an evolved version of its popular AIKON series that incorporates advanced materials and manufacturing techniques.
Crafted at the company's Saignelégier facility in the Swiss Jura, the AIKONIC represents the pinnacle of AIKON design while retaining the distinctive six broad bezel arms from the original 2016 model.
The carbon dial sets this watch apart from competitors. Rather than using traditional interwoven patterns, the AIKONIC employs carbon fibers arranged in parallel lines running vertically. This creates distinctive grey and black striping, with slight variations in fiber placement making each dial unique during production. Maurice Lacroix collaborated with a specialist firm located 40 kilometers from their facility to develop these dials, demonstrating local Swiss partnerships typically reserved for luxury timepieces.
The timepiece features a steel case combining brushed and polished finishes, with angled edges that interact dynamically with light. The crown and bezel utilize matte ceramic construction for scratch resistance and color stability, while an enhanced sapphire crystal with anti-reflective treatment on both surfaces improves readability and salt water durability.
The AIKONIC introduces Maurice Lacroix's patented ML Easy Change system, enabling strap removal without tools. The central bracelet links rotate at their case connection points, allowing clean separation and secure reinstallation.
Maurice Lacroix partnered with Soprod, a movement specialist located 10 kilometers away, to create the ML1000 caliber exclusively for this collection. The automatic movement showcases a large openworked rotor, blued screws, perlage finishing, and Côtes de Genève decoration. The caliber maintains accuracy within ±4 seconds daily and provides 60 hours of power reserve, viewable through an exhibition caseback.
The AIKONIC collection features a 43mm case across five configurations. Three models sport black ceramic bezels: an all-black version with DLC-coated titanium case, a black variant with steel case, and a steel model featuring bright blue accents on the strap, hands and hour markers. A fourth steel option pairs a blue ceramic bezel with matching blue strap, while the fifth combines a white ceramic bezel with a black and white rubber strap. Steel models are priced at $3,400, with the titanium version at $3,700. Find out more here.

Read more
Nodus’s new GMT proves luxury doesn’t require luxury pricing
The Nodus Duality II Drift: Where microbrand meets haute horlogerie
The Duality II

Who needs restrictive price tags in luxury watchmaking when Nodus has recently released a timepiece that brings Swiss precision at an affordable entry point? Their new Duality II Drift Blue GMT is a remarkable model showcasing a stunning blue dial that transitions from deep blue hues of the ocean to cerulean hues of the sky. The overall effect is mesmerizing, with its 39mm stainless steel case walking a tightrope between modern wearability and robust craftsmanship. The dial layout has been created to reference 1930s instruments panels but with a modern twist that will excite watch enthusiasts. 

Precision and practicality equates to perfection

Read more