Skip to main content

Steelmont Launches Watch Series for The Thrill of Driving

steelmont watches
For true motoring enthusiasts, the addiction doesn’t stop at cars and motorcycles. Suddenly, everything from clothing to coffee table books seems to revolve around a never-ending thirst for all things gears and pistons.

Steelmont Watches is adding a new contribution to the landscape with a line of motoring-inspired timepieces designed and built just for gearheads.


The New Jersey-based brand recently the launched the RS-511 Series – five watches meant for lazy Sunday drives along the back roads of America. It’s offered in five different dial colorways with two strap color options.

The chief designer, who requested to remain anonymous, was swept up into car culture after a family friend had a 1965 Shelby Cobra. “Everything about that car was so sexy,” he says. “I’d love to get one in less than perfect shape to fix up one day.”


The idea of his own watch brand was a long time in the making. After 13 years designing for a bevy of major brands including Armani, Kenneth Cole and Burberry, he saw a gap in the market for a line of truly car-focused timepieces. “I had to do this sooner rather than later,” he says.

With that kind of experience, he wrapped a decade-plus of knowledge into a large dial, Japanese movement setup. The RS-511 Series features 6-sided, aluminum hands with Super LumiNova accents for those early morning drives before sunrise.

The entire watch is larger than normal to complement airflow between the wrist and hands. It’s meant to go with your favorite pair of driving gloves to enrich the overall experience. The perforated strap adds to that with handsome white stitching to round it all out.


The designer has been blown away by the global response to the watches, considering they’ve been on the market for less than three months. “We’re getting orders from all over, especially Italy,” he adds.

He envisions others being inspired by his simple love of discovering new twists and turns on back roads, all while keeping track of the time. “Above all, I just want people to capture (from the RS Series) a passion for driving,” he says.

All timepieces in the Steelmont RS-511 series retail for $450. 

Editors' Recommendations

Geoff Nudelman
Geoff is a former contributor to The Manual. He's a native Oregonian who’s always up for a good challenge and a great hike…
Matching Wedding Watches Are a New Option For Newlyweds Eyeing The End of Time
matching wedding watches groom wearing his new watch for a ceremony  italy

Modern society is shrugging off many of its old-world values, and the ways we approach romantic relationships, engagements, weddings, and families are not immune to the trends. These days, giving an engagement ring can seem almost as up to date as busting your love interest over the head with a club and dragging them into a cave by the hair (with apologies to any who may find that trope culturally insensitive). Given contemporary values of equality (real or hoped for) in today’s marriage dynamic — not to mention the wider acceptance of same-sex nuptials — a fresher and more visible decoration of your intentions may be the engagement watch! The gender-neutral accessory is not only practical, but it can also be a great long-term investment, and appropriately speaks to the hopes for a lifetime together.

Related Guides

Read more
The 8 Best Men’s Apple Watch Bands to Complement Your Timepiece
best apple watch bands for men 2021

The Apple Watch is one of the most advanced smartwatches out there and it's also one of the most customizable smartwatches. What’s fun about owning an Apple Watch (or any watch) is tailoring its appearance to your needs and personality. Watch bands are a great accessory for individuals looking to switch up their day-to-day looks, and can be treated as part of their own personal brand.

With a plethora of options available from Apple and third-party merchants, it can be challenging to find a durable, yet stylish watch band for your timepiece. Hence, we decided to help you find the right one by rounding up the best Apple Watch bands for men in 2022, from fitness and outdoor-worthy options to special occasion-appropriate straps.

Read more
This Dapper Watch Brand Lets You Tell Time Through Your Fingertips
eone watches review watch 6

When it comes to watch brands, it can be tough to sift through the classic, ordinary constructions, and those that push the boundaries of expectedness. Although timepieces are made with specific functions, activities, and styles in mind, it’s the aforementioned dilemma that truly determines what it is we want out of a watch. Accessories should have a purpose, and wristwatches are no exception.

The timepiece innovators at five-year old startup Eone founded the company on an ethos of inclusivity: To create fashionable timepieces that are accessible to everyone, for sighted and blind people alike. This dedication to inclusiveness is one that has helped the brand not only meet the practical needs of the visually impaired, but also become a sought-after company in the wristwatch world.

Read more