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After 6 Years, Shinola Is Finally Debuting the Runwell Automatic Watch

Shinola, Detroit’s revered watchmaker, is definitely the kind of brand that inspires fanatical geekery, which isn’t just reserved for their watches (we’re big fans of their leather goods). Longtime followers of the company have been awaiting its debut of an automatic timepiece, and this April, their devotion will be rewarded. April 2 brings the launch of Shinola’s Runwell Automatic.

Six years in the making, the Runwell Automatic pairs Shinola’s flagship watch silhouette with Swiss automatic movement. To understand how big of a deal this is for the brand, Shinola made clear in a statement, “Ever since Shinola launched the original Runwell timepiece back in 2013, this automatic has been in the making. Now, building on that original design, the Runwell Automatic features iconic and refined elements, marking this as an evolutionary moment for the brand.”

Runwell Automatic 39.5mm

Available in two sizes, 39.5mm and 45mm, the Runwell Automatic refreshes the Shinola classic with thoughtful details including micro-tracking and a richly-printed dial. The polished case features a classic pumpkin crown and a double-domed sapphire crystal, while the domed case back features a sapphire exhibition window, offering a view of the Shinola bolt-embossed rotor oscillating in the Sellita SW200-1 movement.

Accuracy is maintained by 26 friction-reducing jewels and the timepiece features a 38-hour power reserve.

Runwell Automatic 45mm

As Shinola enthusiasts have come to expect, even the delivery of this watch offers memorable quality. The Runwell Automatic shows up in a rectangular cherry oak box lined with a protective velvet-textured insert and accompanied by a certificate of authenticity with handwritten manufacturing details.

Available April 2 at Shinola stores and, the Runwell Automatic retails for $1,095 for leather strap styles and $1,295 for bracelet styles.

For more on Shinola, check out all the details on their American-made leather program, as well as the latest project from the brand: The Shinola Hotel in Detroit, Michigan.

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