Skip to main content
  1. Home
  2. Fashion & Style
  3. Reviews

William Wood Watches Are as Affordable as They Are Refined

review william wood watches peacock watch feature
William Wood Watches
William Wood Watches

You know that exciting feeling you get when you’re about to introduce two people you’re certain will hit it off beautifully? Whether you’re setting up a pair of friends on a blind date or bringing a friend into the gang, you’re happy to know that someone else is about to made even happier by the acquaintance you’ll be making.

Recommended Videos

That is the exact feeling I have right now as I introduce you to William Wood Watches. My Peacock Edition William Wood Watch from the brand’s Chivalrous Collection became my favorite chronometer the first time I strapped it on, and I’d be surprised if many of you gentlemen out there didn’t have the exact same love at first sight reaction. Big statement, right? Well I stand behind it, sir.

Let’s talk about a few of the reasons William Wood chronometers are something special. As it happens, the first reason has nothing to do with the actual hardware.

Steven John/The Manual

William Wood Watches Ltd. is named for the grandfather of the company’s founder, Jonny Garrett. Mr. William Wood served as a firefighter for more than a quarter century, thus the brand’s logo of the classic British fireman’s helmet, which can be found on a handsome brass coin inset into the back of every William Wood watch case. But more of note here than the detailing of the case is the fact that the company donates a portion of every sale to a charitable foundation that supports firefighters and their families.

While we’re talking about things other than the actual watches, let’s talk about presentation, because it matters. And these guys nailed it. Your William Wood watch arrives in a black cloth sack. Inside that sack is a handsome green box with gold lettering and the William Wood logo. Inside that cardboard box is a stunning wooden box wrapped in fabric upon which sit your certificate of authenticity, a thank you card, and warranty info. Inside that shiny wooden box is your new favorite watch.

Steven John/The Manual

At present, William Wood offers five watches in one collection. All have the same shape of hands, the same layout and design on the faces, which is crisp and uncluttered, with Roman numerals for the 12 and bar markers around the rest of the dial. A single crown pops out to let you set the time. All of the watches  have a case diameter of 41 mm and a depth of 10.7 mm. One (mine, in fact, the Peacock Edition watch) has a white face, two have black faces, and the collection is rounded out with blue and green faces. The cases are all made from stainless steel and come in steel-toned, gold, and rose gold coloring. The movement is Swiss, and the face is covered by a subtly curved crystal glass with anti-reflective coating.

The elegant simplicity of a William Wood watch catches the eye, and the detailing keeps it there. From the arrowhead shape of the hands to the fire helmet logo perched beneath the XII, these handsome watches assert their style with effortless grace. The Italian leather straps and finely-engineered clasp hardware doesn’t hurt, either. I’ve worn my Peacock Edition William Wood timepiece with ripped jeans and a t-shirt while pushing a stroller around the neighborhood and with a pressed button-down when headed into New York City for a meeting, and it has yet to look out of place. You’re going to feel the same way, I just know it. And at £299.99, which equals a little over USD $420 at the present exchange rate, these are luxury watches priced well in range for most consumers. And they are certainly worth it.

For other watches coming in under the $500 mark, read more here.

Steven John is a writer and journalist living just outside New York City, by way of 12 years in Los Angeles, by way of… Read Full Bio
Topics
&SONS brings back the jacket Steve McQueen wore in “The Great Escape”
Clothing, Coat, Jacket

Can you even call yourself a menswear brand if you don’t have your own leather jacket?

British label &SONS just came out with theirs, and it’s a doozy. They teamed up with The McQueen Estate to build a version of the A-2 flight jacket, aka the jacket Steve McQueen wears in The Great Escape.

Read more
Bulova’s new Shelby Racer Chronograph is inspired by the Daytona Coupe
Car, Watch, Man

We are fully in race-car-watch-season, and Bulova is joining the pack with their newest release. The New York company is back at it with Carroll Shelby Licensing for a new limited-edition chronograph.

This one’s the Shelby Racer, built around the 50th Anniversary Aluminum Edition Daytona Coupe. That’s the aluminum-bodied version of the car that made Shelby the only American manufacturer to win the FIA Sports Car World Championship in 1965. (If you’ve seen Ford v Ferrari, you already know the rivalry — that movie covered Shelby’s Le Mans campaign a year later, but the Daytona Coupe is where the beef with Ferrari actually started.)

Read more
The Gentleman’s Guide to Wedding Attire
Wedding toast

As a menswear writer, I take pride in snazzy dressing. You can imagine my chagrin when I showed up to a recent wedding as the worst-dressed groomsman. It had been a perfect storm of sartorial mishaps. I’d slimmed down since the last time I wore black tie, leaving the jacket and cummerbund baggy. My favorite cuff links had vanished on a work trip. To complete the fiasco, my tuxedo shirt bore an archipelago of merlot stains from a Christmas party in late ’25.

Fortunately, I had the chance to salvage my dignity at another wedding a few weeks later. I rallied like Rocky. Rush alterations. New cuff links. A crisp Marcella shirt. Polished black shoes. I went from disheveled schlub to black-tie stud.

Read more