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lululemon adds F1 legend Lewis Hamilton to roster of ambassadors

Bringing the championship mentality to lululemon's new campaign

By Mark D McKee Published February 27, 2025

Lewis Hamilton x lululemon running — lululemon

Lewis Hamilton is renowned for his legendary achievements in the racing world. He has the most Grand Prix race victories, podiums, pole positions, and a record seven World Championships. Beyond the track, Hamilton has emerged as a style leader recognized for his bold fashion choices and influence in design. His worlds look to be coming together in a massive way as he becomes an ambassador for one of the most recognizable names in athleisure. The Lewis Hamilton x lululemon collaboration will give us some fantastic pieces.

“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”

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Embracing “No Holding Back”

Lewis Hamilton x lululemon sitting — lululemon

Lewis will be the face of lululemon’s upcoming global campaign, “No Holding Back.” This highlights the dedication needed to be a champion through the rigors of daily physical and mental training, highlighting lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise. He will work closely with lululemon’s Research & Innovation, Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections

“I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being, and impact aligns completely with what we stand for at lululemon,” said Nikki Neuburger,lululemon Chief Brand & Product Activation Officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”

Editor

Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

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Fashion & Style

Swatch’s new gold MoonSwatch is priced like it’s 1969

The Mission to the Moon 1969 packs 11 grams of real 18K gold — priced at the 1969 gold rate.

Wristwatch, Arm, Body Part

Guess what? It's another MoonSwatch — but this isn't just another colorway. The new drop from the Switzerland-based watchmaker, the MoonSwatch Mission to the Moon 1969, is the first to use real gold across the dial, hands, crown, and pushers.

The watch marks the anniversary of the Apollo 11 landing on July 21, 1969.

Fashion & Style

Breitling’s new Top Time is a wearable tribute to the Aston Martin DB5

The new watches rep the iconic Bond car right down to subdials shaped like its dashboard gauges.

Car, Watch, Man

Breitling just released a trio of heaters: the Top Time B01 Chronograph 41 Tribute to Aston Martin DB5, a three-edition collaboration with the British carmaker. The connection between the Swiss watchmaker and the British car company runs back to 1965, when a Top Time ref. 2002 appeared on Sean Connery's wrist in Thunderball, worn alongside the DB5 — the first Q-modified watch in the Bond series. It's a nice bit of trivia that the DB5 and that Top Time shared the screen in the same film, and both went on to outlive the movie by decades.

The car cues go deeper than the "squircle" gauge-shaped subdials: a wooden inner ring nods to the DB5's steering wheel, and each edition rides on a hand-colored gradient calfskin strap meant to read like automotive upholstery. All three run on Breitling's in-house Manufacture Caliber 01, a COSC-certified automatic chronograph with a 70-hour power reserve, visible through a sapphire caseback and finished with an Aston Martin-engraved rotor. The case measures 41mm. The editions are divvied up by material and rarity. Stainless steel with a silver dial is limited to 1,022 pieces and sticks closest to the original ref. 2002, while steel with a platinum bezel and black lacquered dial drops to 315 pieces.

Fashion & Style

Look to the sky for these space themed watches

These 5 space themed watches will have you seeing stars

Accessories, Strap, Wristwatch

It was the 1960s. We were in the middle of a Cold War with Russia, and instead of escalating to an actual war with bullets and bombs, we took the conflict to the sky. We created a war of economics, science, and morale in a race to the sky to be the first nation to reach the moon. While the race picked up throughout the decade, it came down to the wire before the USA won the race by landing on the moon (if you believe that sort of thing and don't believe Stanley Kubrick directed the greatest ruse of all time). In any case, no race can be run without a good timekeeper. And watches were a must-have for all involved. Ever since, chronophiles like me have been obsessed with space-themed watches and, in particular, moon mission watches.

That is why I happened to have this list in my head. Five watches that bring the space race and the great beyond to the forefront of thinking to build a collection that is out of this world.