Skip to main content
  1. Home
  2. Fashion & Style
  3. News

lululemon adds F1 legend Lewis Hamilton to roster of ambassadors

Bringing the championship mentality to lululemon's new campaign

Lewis Hamilton x lululemon running
lululemon

Lewis Hamilton is renowned for his legendary achievements in the racing world. He has the most Grand Prix race victories, podiums, pole positions, and a record seven World Championships. Beyond the track, Hamilton has emerged as a style leader recognized for his bold fashion choices and influence in design. His worlds look to be coming together in a massive way as he becomes an ambassador for one of the most recognizable names in athleisure. The Lewis Hamilton x lululemon collaboration will give us some fantastic pieces.

“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Lewis. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”

Recommended Videos

Embracing “No Holding Back”

Lewis Hamilton x lululemon sitting
lululemon

Lewis will be the face of lululemon’s upcoming global campaign, “No Holding Back.” This highlights the dedication needed to be a champion through the rigors of daily physical and mental training, highlighting lululemon’s latest men’s training apparel, including the brand’s beloved Metal Vent Tech franchise. He will work closely with lululemon’s Research & Innovation, Design and Development teams to collaborate on future products, providing insight and feedback on athletic and lifestyle collections

“I’m thrilled to welcome Lewis to the lululemon collective as our newest ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, well-being, and impact aligns completely with what we stand for at lululemon,” said Nikki Neuburger,lululemon Chief Brand & Product Activation Officer. “We’re excited to partner with him to innovate, inspire, and create positive change together.”

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio
For the love of Italy: Hockerty releases 14 looks with inspiration from 14 Italian locations
Blazer, Clothing, Coat

I am a traveler at heart. Every day, I wake up and have coffee, and stare out the window at a world still full of wonders and mysteries I have yet to uncover. Since the day I joined the Army, my heart has always been on the road, in the sky, or aboard a ship. The idea that there is a part of the world I have yet to see is both exhilarating and frustrating. Chasing those undiscovered corners of the world started as a passion and an experiment and became a way of life and an addiction. I say all that to say, I find inspiration on the road. I see the world around me as a canvas for my imagination.

I am also a menswear fanatic. From selling suits to writing about them, a good suit is always in my bag with me. So when a brand I love, Hockerty being a favorite, finds inspiration in a place, I pay attention. I wrote about their summer edit a while ago, with their colors at the forefront of my attention. But I missed something. I missed that all fourteen looks they debuted were inspired by different places in Italy.

Read more
Citizen’s Tsuyosa Shore gets a vintage-leaning limited edition
Wristwatch, Arm, Body Part

Citizen is adding a new limited-edition model to its Tsuyosa Shore line, and it’s got a great look to it if I say so myself.

The Tokyo-based watchmaker’s new drop features a deep black dial, with a gradient effect and a textured surface that catches light differently depending on the angle.

Read more
Nomos just made its smallest watch even more interesting
Wristwatch, Arm, Body Part

Nomos Glashütte has added two new versions of its smallest watch to the permanent collection: the Tetra 27 white and the Tetra 27 duo.

The German company has been making square watches out of Glashütte since 1992, when the Tetra launched alongside the Tangente, Ludwig, and Orion. (Fun fact: the name Glashütte is a legally protected designation of origin.)

Read more