Skip to main content

Honor The Gift teams with LA Rams in versatile capsule

Be ready for the game or the night out with Honor The Gift x LA Rams

HTG Russell Westbrook Rams
Honor The Gift

Los Angeles has always had a different vibe from other cities. Even if you are the kind of person who travels around the country and believes that a city is a city, they’re all the same; LA is one that everyone has to admit feels different. There is a feeling that anything can happen. You could be pulled off the street as the next big star. People have flocked to that city for a century under that same dream. Of course, there is more to it than that. It is a center of fabulous fashion. It is a place of top-tier sports. It is also where good collaborations launch. The newest is from LA staples Honor The Gift and LA Rams. The latest line from the Russell Westbrook-created company sports attractive athletic wear for after-games or friendly gatherings. Here is what the founder had to say about the Honor The Gift x LA Rams collaboration.

“The collaboration between Honor the Gift and the Los Angeles Rams is so authentic,” said Westbrook. “We wanted to create a collection that embodies the heart of the inner city and the connection between sports.”

Recommended Videos

Good enough for the game, stylish enough for the night

HTG hat and shirt on man
Honor The Gift

The six-piece “After Hours” collection features two jackets, a hoodie, a tee, and a pair of pants. The campaign enlists the help of a number of LA Rams players, including Cooper Kupp, DeMarcus Robinson, and Quentin Lake. Whether you are watching the game or meeting up with friends, this is the most comfortable you will be while still honoring the gift of your inner circle.

“Partnering with Russell Westbrook’s Honor The Gift for this capsule collection is a thrilling convergence of two brands with deep Los Angeles roots,” says the CMO of LA Rams, Kathryn Kai-Iing Frederick. “Together, we’re not just blending style and athletics; we’re celebrating the vibrant culture of LA and inspiring fans to express their passion in a whole new way.”

HTG LA Rams After Hours

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Ariat teams with rodeo legend for true cowboy collection
Trevor Brazile knows cowboying, and wants to help you become one
Ariat Relentless

Ariat is a big name in western wear. They are one of the biggest. From stellar boots and jeans to attractive and functional shirts and outerwear, they have always been one of the go-to brands for everything cowboys need. With the National Finals Rodeo about to kick off in Las Vegas, you will likely see Ariat everywhere, and even more likely, you will see their collection with 26-time world champion Trevor Brazile. The collection, Ariat Relentless, is one of the most stylistically functional lines a cowboy has seen.

“I've been a big part of everything I’ve done with Ariat,” Trevor explains. “The team is truly interested in moving cowboys’ and cowgirls’ lives forward, and they've been at the forefront of innovation for so long, and that’s what drew me in. On their own, technology and tradition are not enough. But Ariat puts those two together with everyday use, which has made this collection real.”
Nobody knows cowboys like the rodeo and Ariat

Read more
Ben Sherman x Ace Cafe combine enduring legacies in a capsule collection
Ben Sherman x Ace Capsule Lifestyle

Ace Cafe was the place to go when the North Circular Road was brand new in 1938. The cafe was frequented mainly by truckers and other travelers on the road until the building was demolished in a WWII air raid in 1940. It took a full nine years before the cafe reopened, and just like England, it bounced back after the war's destruction to become stronger and more successful. Ben Sherman is one of the more popular brands we talk about on The Manual, it is the pinnacle of British style and embodies the rebellious nature of its origins from the 1960s. Six years after Ben Sherman opened its doors in 1963, Ace Cafe was forced to close theirs. The Ben Sherman x Ace Cafe capsule collection is a testament to the enduring legacy of both brands and puts British heritage on full display.
Enduring legacies of rebellious culture

In 1994, the Ace Cafe Reunion organized the convergence of numerous motorcycle runs that played homage to the closure of the original cafe and brought recognition back to the long-loved cafe. Ben Sherman put together a seven-piece capsule, creating a timeless fusion of mod and biker culture spanning from the late 50s to the present day. It includes two tees, two pullover polos (one long sleeve and one short sleeve), two button-ups (one long sleeve and one short sleeve), and a short sleeve zip, all carrying the classic black and white color scheme and checkerboard pattern Ace Cafe is best known for.
Ben Sherman x Ace Cafe

Read more
Third Way navigates the changing menswear landscape with LA inspiration
Third Way AW2024 all white outfit

Los Angeles is the perfect place for inspiration. It is the place where dreams come true. There are hundreds of people who have stepped off the bus every day for a century in search of the bright lights of stardom and many more who entrench themselves in the beach vibes surrounding them. From that comes a brand looking to honor the smaller corners of the city, and Third Way has a different view of the City of Angels than those people looking for stardom. They look to change the focus on the important aspects of garments and what makes them unique instead of the name on the tag.

"I think what we are witnessing in menswear is less influence from the top (luxury) and more interest in smaller independent names making well-made pieces with a story or function," says founder Tony Lee. "It’s less about the brand and more about the fabric or how the piece is constructed. It’s really the ideal environment for us."
LA is more than beach vibes and Hollywood

Read more