Skip to main content

High Noon joins with TravisMathew to hold on to summer

Hold onto the last rays of summer with a great collaboration

high noon x travismathew 2024 product lineup
High Noon

The summer may be winding down, or winded down depending on where you are living, but that doesn’t mean you have to accept it. There are ways you can cling to the summer regardless of what the date is. One of the best ways to do that is to grab your favorite summer drink and gather around with friends. If you are a golfer, hit the course until they shut it down for the season. High Noon is known for their hard seltzers mixed with real vodka and real juices for a drink that is as healthy and tasty as drinking can be. They look to keep you living the endless summer with a collaboration this year with TravisMathew, a menswear brand that not only knows how to keep you comfortable, but stylish in their elevated casual gear.

The golf course and beyond

TravisMathew x High Noon Bucket Hat, Glove & Polo
High Noon

The collection brings together two of the best in their fields. With High Noon being one of the top hard celtzer products on the market since their creation in 2019, they found themselves the go-to drink for the golf course when they partnered with Barstool Sports and were noticed by guys everywhere. TravisMathew, while not a golf brand per se, became a favorite among the community for their performance and versatility, along with their witty advertising. While the High Noon x TravisMathew collaboration is perfect for the golf course, the two tees, two hats, and polo will look great anywhere you want to avoid the arrival of fall and squeeze out a few more moments of summer.

High Noon x TravisMathew

Mark D McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Subdued colors and luxurious fabrics define Buck Mason FW2024
Fall blues, browns, and grays dominate the collection
Buck Mason coat and sweater

The fall season is when the colors of the world begin to show off. The brilliant oranges, reds, yellows, and greens shine through the summer's looks of vegetation to remind you that, while the season is the sign that change is coming, they are still alive and well for the time being. For the man's wardrobe, that tends to be the opposite direction. While the world is showing off its majestic hues, we men tend to subdue our colors and go in for the deeper colors that don't shine as brightly. Burgundy, forest green, brown, gray, and blue seem to reign during these months. Maybe we don't want to steal the Earth's thunder. In any case, Buck Mason leaned heavily into the idea with their new fall lineup. The Buck Mason fall collection lands with a healthy grouping of cashmere, flannel, and some very select colors perfect for the autumn.
A collection of blues, grays, and browns

When you look at the new collection from one of our favorite brands, the first thing that will stand out is the commitment to the subdued hues of the fall tradition. The browns of the tweed overcoat and the rugby polo will work perfectly as you walk through the park in the changing foliage. The blues of the sport coat, suit, and denim will keep you stylishly casual in the office, and the gray scale from black to white will bring it all together in a sensationally timeless capsule that speaks volumes for the season.
Buck Mason fall collection

Read more
Dress like Rip Wheeler on the Yellowstone Ranch with Paramount shop
Paramount shop makes it easy to show your Yellowstone love
Yellowstone Denim logo

Some series hit the screens and spread globally like a virus. Cultural phenomena like Game of Thrones, Stranger Things, and Friends changed the cultural landscape and are spoken about at water coolers all across the 9-5s. Debates and fan theories run rampant even after they go off the air. Yellowstone is the newest member of this club, as the battle for the Dutton Ranch is the talk of the breakroom once again. With the return of Rip (Cole Hauser), Beth (Kelly Reilly), Jamie (Wes Bentley), and Kayce (Luke Grimes), you may be feeling the itch to discuss the show and show your love. The Paramount x Yellowstone collection allows you to dress like your favorite character on and off the ranch.
Little nods to loud statements

Let's be real here: one of the reasons Yellowstone made such a splash was because Cole Hauser is unapologetically rugged and manly as Rip Wheeler. His ability to be charming and at the same time usher problems to the train station caused men and women everywhere to swoon for five seasons. With the Paramount x Yellowstone collection, you can invest in the suitable garments and accessories to channel your inner Rip. From his black denim Yellowstone jacket to his aviators, just pop a toothpick in your mouth, and you will have people doing what you say when you say it in fear of a trip to the train station. Of course, you could also simply get some stickers or something to show your love for the series. The choice is yours.
Paramount Yellowstone Shop

Read more
SODO Athletic Lab finds the “trifecta” of athletic wear with relaunch
Finding comfort, performance, and presentation in athleticwear
Three men in SODO Athletic Labs

Getting to the gym and working hard is the majority of staying fit (not including the vital nutritional aspect of the journey). Having the right clothing that works hard with you is another critical aspect. Founded in 2013, SODO Athletic Lab reinvented themselves and has a new look and a new feel. The SODO Athletic Lab relaunch features a new line that captures the trifecta of athletic wear.

“Men’s activewear is dominated by brands whose focus lies somewhere else — in shoes or women's wear, for example —and who largely produce low quality, seasonal items on a fast production schedule,” said MatthewStuart, Co-founder of Sodo Athletic Lab.  “When we took over the reins at Sodo, we asked a simple question — what’s missing in the market and what is worth making For us, the answer is this collection: carefully considered activewear that delivers robust functionality with subtle sophistication and quiet confidence."
Good enough for a Super Bowl champ

Read more