Gap focuses on musical talent for ‘Give Your Gift’ holiday campaign

Come together with music and style

By Mark McKee Published November 11, 2024

Man in Gap clothing — Gap

When was the last time you sat around with friends to listen to the newest EP dropped by your favorite artist? It used to be an excuse to get together in your friend’s basement (usually, whoever had the parent who provided the most snacks) and open the new CD. It was about the music, but it was also about the company. Experiencing music together has always been a way for us to unite and navigate life together. Whether you realize it or not, it also shaped our style as well. The way the artist dressed and the way that our friends dressed all shaped how we saw ourselves and presented that image to the world. Gap is kicking off our holiday season with that in mind as the Gap “Give Your Gift” campaign focuses on the meeting point of music and style in our youth.

“We want to be where our customers are, delivering engaging style-led content and quality products both in-store and online,” said Fabiola Torres, chief marketing officer of Gap. “Partnering with the right talent drives cultural connections and builds community with new audiences. This year’s campaign champions creators’ authentic voices and styles, celebrating their creativity and originality.”

Recommended Videos

Bringing us closer together with music

Woman in Gap clothing singing into mic — Gap

Hana Effron, Lamont Landers, Nyjah Music & Zyah Rhythm, Liamani, Aneesa Strings, Paige Fish, Amaria, and PawPaw Rod come together in a film shot and directed by Samual Bradley. The film depicts them performing an a cappella version of Janet Jackson’s Together Again. While the young talent from the industry and social media remind us to come together for the holidays, they also show off Gap’s 2024 fall line-up of proprietary knit CashSoft, a cashmere-like soft fabric much easier to care for and machine washable. The sentiment and the clothing are the perfect gift for Christmas 2024.

Gap “Give Your Gift”

Topics

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

Ben Sherman gets help from Denny McCarthy for new golf drop

New Golf Drop won't improve your putting game, but you'll look better

Denny McCarthy in Ben Sherman Golf

Ben Sherman became one of the premiere shirtmakers in the men's style industry when they launched his first button-down after watching jazz musicians rock the button-down shirts. When the Mod Movement moved through London and eventually the rest of the UK, men began dressing smartly in tailored suits, skinny ties and lapels, and pointed shoes. Men would spend more on the Chelsea boots of the Swinging Sixties and the collared shirt, making Ben Sherman a mainstay in their closet. Now, the brand spans the spectrum of men's style and has launched a golf line that offers style and comfort. The Ben Sherman Golf Collection, endorsed by Denny McCarthy, is a stellar continuation of the line but with only one setback.
Won't make you a better putter, but it'll make you look like one

Denny McCarthy is one of the best putters in the world. On the PGA Tour, he averaged twenty-three puts in a round, five fewer than the average golfer on the tour. He is the guy you go to watch if your putting game is as bad as ours. He is also one of the tour's better-styled golfers, as the spectrum spans from Tiger Woods and his basic colors to John Daly with his "just rolled out of bed and still smoking his morning cigarette" look. McCarthy is a guy who found the middle ground with attractive looks and colorful options without going overboard. His endorsement of the Ben Sherman Golf Collection gives you the guidance you need to look like Denny on the course. While Ben Sherman can't make you one of the greatest putters in the world, they can at least help you look like one.
Ben Sherman Golf

Fashion & Style

Tua Tagovailoa uses inspiration from his roots in collab with Perry Ellis

Perry Ellis x Tua Tagovailoa are Always Ready

Tua Tagovailoa in a Perry Ellis Suit

Perry Ellis was a pioneer in the fashion industry. He never seemed to want to do things the way everyone else did. He was the kind of man who was always forward-thinking and wanted fashion to be fun, not just stylish. His brand continues to be on the cutting edge of fashion, always making statements you can carry in your daily wardrobe. The brand does it again with another Perry Ellis x Tua Tagovailoa collaboration that blends the superstar quarterback's elevated fashion sense with his roots in Hawaii.

"I don't make fashion -- I make clothes," the late designer once said. "The clothes cross all the points of my personal lifestyle. They're to wear in the city or the country, to work, or to go out." The sentiment rings true still today with the new collection with Tua, who finds the same cross point with his style and his heritage.
Patterns and colors from old home to new

Fashion & Style

Subdued colors and luxurious fabrics define Buck Mason FW2024

Fall blues, browns, and grays dominate the collection

Buck Mason coat and sweater

The fall season is when the colors of the world begin to show off. The brilliant oranges, reds, yellows, and greens shine through the summer's looks of vegetation to remind you that, while the season is the sign that change is coming, they are still alive and well for the time being. For the man's wardrobe, that tends to be the opposite direction. While the world is showing off its majestic hues, we men tend to subdue our colors and go in for the deeper colors that don't shine as brightly. Burgundy, forest green, brown, gray, and blue seem to reign during these months. Maybe we don't want to steal the Earth's thunder. In any case, Buck Mason leaned heavily into the idea with their new fall lineup. The Buck Mason fall collection lands with a healthy grouping of cashmere, flannel, and some very select colors perfect for the autumn.
A collection of blues, grays, and browns

When you look at the new collection from one of our favorite brands, the first thing that will stand out is the commitment to the subdued hues of the fall tradition. The browns of the tweed overcoat and the rugby polo will work perfectly as you walk through the park in the changing foliage. The blues of the sport coat, suit, and denim will keep you stylishly casual in the office, and the gray scale from black to white will bring it all together in a sensationally timeless capsule that speaks volumes for the season.
Buck Mason fall collection