Skip to main content

Burton and Run DMC partner for new boards, boots, bindings – and a great cause

Add snowboarding gear from the Burton, Run DMC collaboration to your collection

Image used with permission by copyright holder

Burton has always been a fashion-forward brand with some of the best products around. With its latest collaboration with Run DMC, Burton may have outdone itself.

Its most recent clothing collection, Mine 77, offers airy floral patterns to keep things light on the slopes. The company is doing a bit of a 180 from that line with its most recent collaboration, inviting rap legends Run DMC to help create a line of streetwear-inspired outerwear for all seasons to complement the hard goods Run DMC designed for hardcore snowboarders.

Recommended Videos

Burton says the collab will bring forward “snowboards, boots, bindings, outerwear, streetwear, bags, and accessories” starting February 15. This release comes in two drops: February 15 brings us the collaboration with Mine 77 for soft goods, while the Burton hard-goods collab will hit the Burton website on February 22.

There’s also a digital auction of some “7.7 DJ Boards” which benefit the Chill Foundation and the Jam Master Jay Foundation.

Why 7.7? “I was born in 1975, so my teenage years were all about the rise of snowboarding and hip-hop,” says Adrian J Margelist, Chief Brand Officer at Burton. “Being a part of designing the Burton x Run DMC collaboration was a true honor and allowed me to time travel back to my teenage years for inspiration while incorporating today’s contemporary design elements. To honor the year 1977 when Burton was founded, we created not 8, but 7 whole boards plus one board that is .7 the size. The 7.7 DJ Boards that are up for auction are once-in-a-lifetime pieces of art that honor snowboarding and hip-hop’s cultural impact, and I hope the boards will raise significant funds to benefit the inspiring work of both the Chill Foundation and the Jam Master Jay Foundation.”

You can bid on the board now. Bidding starts at – you guessed it – $1,977.

Burton adds, “Constructed by hand at Burton Headquarters in Vermont, the design of this true twin freestyle board pays homage to Jam Master Jay’s DJ setup, complete with vintage vinyl records mounted in the board channel and specialty packaging inspired by metal DJ gear transport cases. The mind-blowing design of the 7.7 DJ Boards makes them a coveted collector’s item.”

If you’re itching to get your hands on this gear, Burton also says its First Chair Loyalty Program members will get access to items 24 to 48 hours ahead of the general public. For this group, Run DMC and Mine 77 items are available February 14, while Burton and Run DMC gear can be had starting February 20.

“This collab means absolutely the world to me and my brother Jesse,” said TJ Mizell, son of the late Jam Master Jay of Run DMC. “My brother Jesse and I have been snowboarders since we were kids. Being a part of the snowboarding culture and a collaboration that celebrates my dad’s Run DMC legacy and Jake Burton’s legacy as a snowboarding pioneer is incredible. Getting involved with the collab design process was also really cool. Fashion, snowboarding, and music, specifically hip-hop, really go hand-in-hand, and that’s what my brother and I have been born into, so it’s incredible to bring our sense of style to snowboarding through this Burton x Run DMC collaboration.”

We can think of no better way for snowboarders to pay homage to the king of crossfaders than snapping up some great gear that supports a great cause: the kids.

Nate Swanner
Nate is General Manager for all not-Digital-Trends properties at DTMG, including The Manual, Digital Trends en Espanol…
MAAP and HOKA team up for a sleek limited edition Tecton X2 trail runner
Hoka and MAAP release a new trail sneaker
pair of maap x hoka sneakers

As the summer continues to roll by, it’s clear that more people are yearning to get outside. Whether it's team sports or individual activities like hiking or running, it seems as though the world of physical activity is becoming increasingly prominent in everyday life. The truth is also the same in the world of footwear. As more people venture outside to spend their day, brands are taking notice and offering the perfect solution that blends style and practicality. To capitalize on this trend, Hoka has partnered with the Melbourne-based company MAAP for a new trail sneaker inspired by the surge in outdoor living. For MAAP, the idea of spending time outside has led to the brand’s cycle-centered message, one that’s perfectly translated in the new collaborative sneaker. While it’s not necessary to hit the trails to don these shoes, it’s a stylish performance shoe that’ll blend perfectly with all your summer adventures. 

MAAP and HOKA head outdoors with a new trail sneaker

Read more
Adidas updates its 3D-printed Climacool with a laced design
Adidas releases a new laced Climacool shoe
people wearing the new adidas climacool sneaker

While many footwear brands have drawn from their archives for new releases, it hasn’t stopped them from innovating new designs and technologies. Adidas’ search for innovation brought us the release of its 3D-printed Climacool silhouette in 2024, and now the brand is continuing the process with a fresh upgrade on its tech-savvy gem. The Climacool design is a one-of-a-kind footwear innovation that involves printing the shoe in one piece, ensuring a certified fit and comfort every time. After undergoing meticulous athletic testing to achieve the best balance of technology and comfort, the Climacool has become the brand’s newest state-of-the-art design. Now in 2025, the brand is looking to upgrade the design with a simple addition that’ll make a world of a difference for those looking for the best-fitting shoe. 

Adidas continues to innovate with the latest Climacool shoe

Read more
Axel Arigato debuts the Daze Runner, a sleek, low-profile sneaker
Axel Arigato releases a new casual sneaker
person wearing black axel arigato sneakers

Although the Swedish brand Axel Arigato has made a name for itself with its statement designs fused with practical details, its newest addition to the runner series is a low-key and minimalist shoe that still makes a stunning impression. Following in the footsteps of their ‘Slow-Runner’ and ‘Tact Runner’ releases, the new Daze Runner is pared down and offers a more versatile style to users. Despite its clean silhouette, the latest sneaker still features all the premium materials and construction of previous releases. A sophisticated and slim shoe, the Daze Runner follows in the footsteps of other subdued sneakers, such as the Sambas or Gazelles, known for their compact structure. Launching in three new colorways, this collection embodies the traditional Scandinavian fashion DNA of style and comfort. 

Axel Arigato’s Daze Runner is a minimalist addition

Read more