Skip to main content

Bonobos channels two basic ideas for the fall line, and we love it

This brand looks to go back to basics

By Mark D McKee Published September 30, 2024

Bonobos sweater polo — Courtesy of Bonobos

If you have never been in a Bonobos store, you may be a little thrown the first time. There is only one of each garment. It is a store that is minimal, clean, and not at all the chaotic overturned stacks in the mall stores you’re used to. And that is a designed effect, cutting down on mass-produced waste. The shopping experience is meant to be more tailored to you. Your specific sizing and fit profile are taken, and if there is something you like, you order your perfect size, and it is sent to your home. Like an in-person online experience.

The brand began with the momentum of some innovative pants the creator, Brian Spaly created in Stanford Business School with a curved waistline…an upgrade on the regular khaki pant. Now, they are focused on two simple concepts for their fall line that continue their sustainable mindset.

Recommended Videos

Focusing on foundational versatility

Bonobos long sleeve sweater polo — Courtesy of Bonobos

While nearly all of Bonobos’ clothes are versatile and can be worn both in the office and on your casual outing, the fall 24 line from the brand looks ripped straight out of a capsule wardrobe. The minimalist feel of the neutral colors and men’s basics mirrors the feel of their store. Their Primo Chino sports the look of a heavier pant without the bulk, making them perfect for year-round wear. And their Everyday Oxford shirt and Hudson Long Sleeve Polo encapsulate your classic, everyday wear. Both their tops and bottoms come in 4+ different fits, making them just as versatile as anything in your closet. For a brand that is normally bright and unique in colors and patterns, a focus on foundational garments in versatile looks are a change of pace.

Editor

Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…

Topics

Fashion & Style

The ‘Dad Reset’ is on the horizon: Megan Collins leads the charge

Men are taking ownership over what they wear and the founder of Style Girlfriend is here to help

Person, Sitting, Adult

One of the most frustrating moments in any man's style journey is when your wardrobe starts to feel stale. No matter what you do, you feel like everything you put on is old, boring, or tired. You try to switch it up. You pair it differently. It just lost its luster. The truth is, it happens to all of us. But the people who struggle with it the most are middle-aged men. With a specific focus on dads. Middle-aged men are too young to resign themselves to not caring about their look anymore. They are too old to dive into the trends with the changing of the fashion winds. So many of them throw in the towel. Add to that overwhelming feeling being a busy father, and there is just no way to spend the time and energy on rebuilding a wardrobe. That is where Megan Collins comes in. Her business, Style Girlfriend, takes men and restores their confidence from the ground up with new, elevated, and evolved stylistic choices.

When you have one outfit you love, you wear it. When you wear it, you notice how much better you feel. Then, you want another outfit that gives you that same feeling. That's how confidence builds. Not all at once, but one good decision at a time. - Megan Collins, Founder, Style Girlfriend

Fashion & Style

Shinola’s new blacked-out Mackinac Night Race revives a rare sailing complication

The Detroit brand's new limited edition puts a one-of-a-kind forged carbon dial on a yacht timer — the countdown built for sailboat starts.

Wristwatch, Arm, Rope

Shinola has made watches about Detroit, about the Apollo program, and about a lake monster. Its newest one is about a sailboat race, and damn, is it good-looking.

The Detroit-based brand is launching the Mackinac Night Race, a limited edition built around the yacht timer — the countdown complication used to time the start of a sailing race, aka one of watchmaking's more specialized tricks. The name nods to the Great Lakes maritime history the watch draws on (so not technically an official race tie-in).

Fashion & Style

The West is a statement look with TAFT’s new edit

TAFT Longhorn collection gives you a stylish look with a little western flare

Clothing, Footwear, Shoe

One of the most iconic ways a man can stand out is to make a statement with his style. Now, this isn't as easy as it sounds. Most of the time, if a man doesn't know what he is doing when he goes to make a statement, he goes overboard. Colors, patterns, textures, they can all work together or battle each other out for attention and cause problems. For instance, wearing a bright color combined with a crazy pattern can make you look more like an optical illusion than a stylish man. You look like you are cosplaying The Joker instead of methodically piecing together pieces that are working together to give an outfit depth. One of the tricks I have always loved to incorporate with my looks is a statement shoe. A typical everyday outfit can be elevated easily with a shoe standing out with color or pattern. One of my favorite brands to go to when I want to do that is TAFT. They are the best in the game for a statement shoe, and their new edit is a way to capitalize on that idea.

Limited edition in four styles