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Wax London celebrates love on a road trip with SS25

Embrace the World with Wax London

By Mark D McKee Feb 28, 2025 7:00 PM

Wax London diner — Wax London

Wax London is ready for the summer with the launch of their new seasonal collection. After a decade of making London one of the most fashionable places on Earth, the Wax London Spring and Summer 2025 celebrates the love of an American road trip. “As we enter our 10th year, I feel proud of where we are and the journey we have been on so far,” says Tom Holmes, Founder and Creative Director of Wax London. “Wax has grown so much since its inception. We have built an incredible group of talented individuals; none of this would be possible without them. The dedicated work from the team has resulted in something I am truly proud to present: It is our strongest Spring offering to date, and our coinciding campaign reflects that. The brand has continued to evolve, and I am excited about what 2025 has in store for us and our community.”

Summer on the road

Wax London Love on the Road — Wax London

This season, Wax unveils a more refined tailoring. Pure linen suits are reimagined in vivid summer brights and deep, saturated hues for a deeper and more varied summer tailored wardrobe. Jackets are designed with a relaxed fit, soft shoulder construction, and half lining, offering a contemporary, unstructured feel. Adding a touch of playful refinement, Wax’s signature one-button cuff injects character into this timeless formalwear staple. The brand released a three-part short film about a couple driving blissfully across the California vista dressed in all Wax London to go along with the collection.

Wax London Spring and Summer 2025

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio

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Fashion & Style

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Hanhart doesn’t get talked about nearly enough, so here’s a quick backstory: they’re a German brand out of Gütenbach in the Black Forest, they put the first single-button chronograph into series production back in 1938, and a year later they built pilot’s chronographs for the German Air Force. That red pusher button is still on their watches today.

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Fashion & Style

For the love of Italy: Hockerty releases 14 looks with inspiration from 14 Italian locations

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I am a traveler at heart. Every day, I wake up and have coffee, and stare out the window at a world still full of wonders and mysteries I have yet to uncover. Since the day I joined the Army, my heart has always been on the road, in the sky, or aboard a ship. The idea that there is a part of the world I have yet to see is both exhilarating and frustrating. Chasing those undiscovered corners of the world started as a passion and an experiment and became a way of life and an addiction. I say all that to say, I find inspiration on the road. I see the world around me as a canvas for my imagination.

I am also a menswear fanatic. From selling suits to writing about them, a good suit is always in my bag with me. So when a brand I love, Hockerty being a favorite, finds inspiration in a place, I pay attention. I wrote about their summer edit a while ago, with their colors at the forefront of my attention. But I missed something. I missed that all fourteen looks they debuted were inspired by different places in Italy.