Skip to main content
  1. Home
  2. Fashion & Style
  3. Evergreens

Birkenstock is taking on Crocs with its new $150 Lutry clog

Be honest: You're tired of Crocs and are glad Birkenstock did this

Birkenstock Lutry Clog on a rug
Courtesy of Birkenstock / Birkenstock

“You either die a hero, or you live long enough to see yourself become the villain.” Some fashion trends show up, and they just don’t go away. They grab ahold of a specific part of our societal collective psyche and refuse to die. Crocs seem to be one of these trendy items that just won’t go away. They took the idea of the wooden clog made famous by their medieval craze in Europe and replaced the wood with silicone. They added to the garment by adding a backstrap, allowing the wearer to put it into “Sport Mode,” where they can wander Starbucks to their heart’s content without losing their intricately decorated silicone slip-on.

Then you have brands that will take a fashion trend, refusing to die, and give it a little class, a little panache. You have a brand that will take what you would normally add flair to (like a bad version of Office Space) and add a simple twist of elegance that not only makes the trend more enjoyable but ensures that it stays around. Birkenstock is now going head-to-head with Crocs in an attempt to add some luxury to the world of the modern-day clog by introducing their Lutry Clog.

Birkenstock Lutry Clog on a deck
Courtesy of Birkenstock / Birkenstock

Elevating a trend

There are all kinds of slip-on shoes that you can add to your closet, from the house slipper to the sandal and the Chelsea to the loafer. But one thing they all have in common is that they make your life much easier when getting ready. The Lutry is the newest in slip-on elegance from Birkenstock. Whether you want these to be indoor shoes to replace the slipper or outdoor shoes to replace the casual loafer, the Lutry has you covered.

Recommended Videos

They improve on the Crocs by swapping out the silicone with a velvety stitched suede that takes your outfit from a high school senior to a serious day off in the city. Pairing these spectacular suedes with a good pair of denim will keep you looking your casual best at the coffee shop or the friendly get-together. Of course, there is also the matter of the footbed. Birkenstock is known for bringing some of the best and most comfortable soles on the market, and the Lutry is no different. Forget the Crocs silicone insole and trade up for the insole specifically designed to form to your foot over time and just get more and more comfortable as you go.

If you are a Croc lover, no shame. Wear those silicone bad boys with the pin-on expressions of your personality. However, if you want an elevated way to convert to “Four-Wheel Drive,” Birkenstock is waiting for you to pick up something with a little more classic style.

Buy at Birkenstock

Mark cut his teeth in the men’s style world when he sold suits first at box stores such as Men’s Wearhouse and Jos. A. Bank… Read Full Bio
Topics
Serious Question: Why are you wearing anything OTHER than Taylor Stitch this fall?
Outdoors, Nature, Yard

Look, I am admitting it right here. The internet is forever. So I know I can never take this back. But I am not an unbiased journalist. Sure, I try to be objective in my reporting of brands and trends. But subjectively, I have favorites. Brands that speak to me. Brands that fit me well. The ones that define my lifestyle better than any others. Now that I have that off my chest, I can objectively say that there is no better brand for your casual wardrobe than Taylor Stitch. I have always loved them more than most, but this year, the Taylor Stitch F/W collection has me asking one very important question for all of you out there:

Why the Hell are you wearing anything other than Taylor Stitch this fall?

Read more
Christopher Ward’s new release turns its sporty Loco into a dress watch
Wristwatch, Arm, Body Part

Can a watch be a dress watch if it’s got an in-your-face design element like, say, the balance wheel visibly spinning on the dial? Christopher Ward is betting yes.

The Maidenhead, England-based brand just launched their C1 Loco Classic, a dressed-up take on last year’s C12 Loco. That watch was an angular, brightly colored sports watch built around the brand’s in-house CW-003 movement.

Read more
Old Fitzgerald and Jonathan Adler team up for a bourbon-night backgammon set
Coffee Table, Furniture, Table

Some bourbon bottles live in the cabinet. Old Fitzgerald’s were made to live on the coffee table.

The brand’s iconic decanter debuted in the 1950s and became a fixture on well-set tables and home bars, backed by the tagline “Your Key to Hospitality.”

Read more