Skip to main content

What we want the Apple Watch to be in 2023

Here's our list of ways the biggest tech company in the country can improve its watch game this year

In 2014, Apple announced it was going to release its version of the activity tracker but branded it as a fashion accessory. The goal was to make a stylish watch that could complete any ensemble easily and keep track of the wearer’s fitness and health status. Not long after its release, the Apple Watch seemed to pigeonhole itself as a fitness tracker and somehow lost the original goal of being a fashion accessory. If you’re looking to buy a new Apple Watch for men, you should be aware that there aren’t many options for different Apple Watch bands or Apple Watch faces.

Along with a few other issues that the Apple Watch has faced in the last near-decade of development, there are some other ways they can step up their game in 2023. Here’s our list of ways the biggest tech company in the country can improve its watch game this year.

A man taps on an Apple Watch on his wrist
Image used with permission by copyright holder

Focus on style

First and foremost, we would love to see Apple take its watch back to its original goal and focus on style. At the moment, buying an Apple Watch is about function, not fashion. This is an excellent way of saying that if you want to track your health and fitness, you can’t care about how it looks. This year, it would be beneficial for everyone if Apple could move back to that original goal and make these watches as stylish as they are helpful.

There are a couple of ways the company could make these style improvements. The first is that Apple could offer new faces, preferably ones that resemble some of the more popular or famous watches. Downloading a watch face that looks like a traditional watch is a quick fix for its lack of style.

The second way to improve style is to offer multiple bands. When you buy an Apple Watch, you need to search for a watch band that you can wear with anything. They’re also a bit cumbersome to switch out, so making the bands easier to swap could be a valuable update.

Top-down view of an Apple Watch on a wrist
Image used with permission by copyright holder

Expand availability

One of the top complaints about nearly all Apple products is that they need to play better with others. If you buy an iPhone, then you need to get an iPad or a MacBook. Without those, the technology won’t play nicely. We get it — forcing customers to buy other big-ticket items if they want them to work together is great for the bottom line. The problem is the watch doesn’t necessarily need to work with a computer or iPad. While it’s great that it speaks the same language as your iPhone, it’s a huge letdown if you’re a devoted Android user.

Buying a fitness tracker is about making your life more enjoyable. It’s about tracking your fitness progress and tracking your health metrics so you can stay around longer. If Apple doesn’t make its watch play well with other brands and work with any app you want to download, then people will likely move on to, say, the Samsung Galaxy.

Close-up of an Apple Watch
Image used with permission by copyright holder

Update the casing

From the moment Apple released the Apple Watch, the casing has been an unmistakable shape. It’s a large and bulky square every time. Traditional watches run the gamut of available shapes and sizes. It would be a great addition to the line if you could get something rectangular, square, or the most traditional, round. A round casing with an elegant watch face on the background could transform the Apple Watch into a watch you wish you had while never losing the benefits of a fitness tracker.

So why wouldn’t Apple do these things? Well, Apple is, first and foremost, a brand. The brand has recognition, and everything from the bands to the casings are recognizable. While the ideas we’ve suggested here would be hits among the rest of the non-Apple Watch people, brand recognition is sometimes much more valuable. In any case, we know that Apple will come out with a new gizmo to entice the faithful to drop a mortgage payment on a new Apple Watch.

Editors' Recommendations

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Hublot’s sapphire Big Bang gets an icy new color
Hublot reveals new Big Bang in Glacier Blue
Hublot Big Bang in Glacier Blue

The newest addition to the Hublot MP-11 collection is a formidable presence, measuring a whopping 45mm in diameter and 14.4mm in thickness, so you'll need some major confidence if you want to sport this beast on your wrist. The inaugural Sapphire Big Bang was introduced in 2016 and since then the brand has delighted fans with an array of color iterations, from other sapphire colors to purple and orange. Now, Glacier Blue has been introduced, just in time to keep you cool this summer (in attitude, not temperature, unfortunately.)
Hublot: The Big Bang MP-11 in Glacier Blue

This Big Bang MP-11 features a 14-day power reserve, which is achieved through seven series-coupled barrels arranged in a horizontal configuration, and all of that can be viewed by the wearer. The truly vibrant Glacier Blue (seriously, the blue is so bright you'll feel like you're about to start seeing your breath) is made with a fresh chemical composition but still shares the same properties as sapphire: luminous, and able to withstand scratches.
Technical specifications
This Hublot watch will leave you completely mesmerized for several hours before you even think about the technical specifications, though there are some exceptional details to go over. Inside this MP-11 is the HUB9011 Manufacture manual-winding skeleton power reserve movement. As we mentioned above, there are seven series-coupled barrels, but they've been arranged in a coaxial and vertical configuration so the watch is able to maintain a super slim profile of just 10.9mm. All tied together like a bow on top is the blue transparent structured rubber strap with a titanium deployant buckle clasp.

Read more
Garmin, Seiko, G-SHOCK, and more: Our picks for best outdoor watches in 2024
Our picks for the best outdoor watches for men
Man on bike in Apple watch

If you're an outdoor enthusiast, you need the perfect wrist companion for all of your adventures. Whether you're biking and hiking on rugged terrain or simply tracking your fitness goals, you need a watch that keeps time, looks stylish, and can handle your activities. We've created a list of the best outdoor watches, including brands like Garmin, Seiko, G-SHOCK, and Suunto.

We've focused on features like GPS tracking, construction, and top-tier technology to bring you what we think are the top outdoor watches at the moment. Whether you're a seasoned explorer, a fan of going to the gym, or someone who appreciates these types of manly watches, there's a timepiece to suit every taste and lifestyle, including yours. Each of these watches brings its own bit of flair to the world of outdoor watches, from Seiko to the famously tough G-SHOCK brand.
The best outdoor watches for men

Read more
Doxa’s Sub 200T watch is a new, smaller version of the Classic 300 design
Doxa introduces smaller version of Sub 300
Doxa Sub 200T series

Doxa watches aren't exactly the word on the tip of anyone's tongue when they think of their favorite brands; however, they have developed their own community, and some might dub them a cult following. The brand recently unveiled its latest Doxa watch, the Sub 200T which has sent a lightning strike through the hearts of fans, as it's unmistakably more compact than the iconic 300T and 600T models. The lack of smaller options has always been a common complaint among fans of the brand, and with consumer behavior veering more and more in this direction, it's no surprise that the latest iteration is just 39mm. The iconic design of the Classic 300 has been shrunk down to something more compact, sleek, and contemporary.
The new Doxa Sub 200T has a color for every taste

On top of that, the kaleidoscope of color options available from Doxa watches will surely satisfy every taste, from those who like bright and sporty models to those who prefer something a little more classic and subdued. The dial features a sunray-finished design with a luminous sunburst effect, and it comes with two strap options: a stainless steel bracelet with a "beads of rice" design and an FKM rubber strap that comes with folding clasps and ratcheting wetsuit extensions.

Read more