Skip to main content

The Manual may earn a commission when you buy through links on our site.

The first Ferrari SUV makes rivals look like value options

Ferraris have always been expensive, but the new Purosangue has an insane pricetag

No one purchases a Ferrari to save money. The exotic Italian marque is known for having vehicles that rival house prices. And with Ferrari set to introduce its first SUV, the all-new 2024 Purosangue, in the near future, we weren’t expecting that trend to end anytime soon. But the reported price for the upcoming Ferrari SUV even gave us reason to pause and drew some gasps. You’d better sit down before we share the news.

According to Car and Driver, Ferrari sent the outlet an email claiming that the V12-powered Ferrari Purosangue would start at a whopping $398,350. For what it’s worth, that price does include the $5,000 destination fee.

Related Videos

One thing that is missing from the obscene price is the SUV’s gas-guzzler tax. Ferrari told the outlet that the tax hasn’t been determined yet. As an example, the 2023 Chevrolet Corvette Z06 has a $2,600 gas-guzzler tax, so the Ferrari SUV price could top $400,000 before you tack on any options.

There’s a chance that the Purosangue could avoid the gas-guzzler tax because of the confusing way the federal government classifies vehicles. High-performance SUVs like the Bentley Bentayga Speed and the Lamborghini Urus S are exempt from the tax because they’re classified as a sport utility vehicle (SUV).

Oddly, vehicles that are classified as wagons, like the Lamborghini Urus Performante and the Rolls-Royce Cullinan, do get hit with the tax. Another important thing to remember with the gas-guzzler tax is that it varies depending on fuel economy. Vehicles that have worse fuel-economy figures get hit with a higher tax.

With a naturally-aspirated 6.5-liter V12 engine that produces 715 horsepower and 528 pound-feet of torque, we don’t expect the Purosangue to post good fuel economy figures. We are expecting the SUV to deliver impressive performance. The Purosangue will be able to get to 62 mph from a standstill in 3.3 seconds and on to a top speed of 193 mph.

There’s no denying that the 2024 Purosangue will look and perform like no other SUV on the market, but we really can’t get over the price tag. For the sake of comparison, the Urus Performante costs around $260,000, the Aston Martin DBX 707 edition has a price tag that starts at around $236,000, and the Bentley Bentayga Speed costs roughly $267,000.

Are there cheaper options out there? Certainly. But none of them have a Ferrari badge. That alone will see tens of thousands of people spend what amounts to more than the average home in America on a vehicle.

Editors' Recommendations

The 8 fastest cars in the world right now
Find out who tops the list of fastest cars
Bugatti Chiron Super Sport 300+ Coupe

Despite the push to make more fuel-efficient vehicles with smaller engines, automakers are using high-powered supercars to attempt to set new top speed records. Automakers have made large strides in aerodynamics and have found a way around emissions by keeping production of record-setting vehicles incredibly limited. Like lap records, top-speed runs are purely for bragging rights. There’s no incentive to having one of the fastest cars in the world beyond giving automakers the ability to say that they have one of the fastest cars in the world. It really is that simple.
World's fastest cars

Bugatti Chiron Super Sport 300+: 304 mph
Hennessey Venom F5: 301 mph*
SSC Tuatara: 295 mph
Koenigsegg Agera RS: 278 mph
Hennessey Venom GT: 270 mph
Bugatti Veyron Super Sport: 268 mph
SSC Ultimate Aero TT: 265 mph 
McLaren Speedtail: 250 mph*

Read more
BMW’s latest all-electric concept is a beach-ready scooter with a surfboard
The battery-powered scooter is the resulting lovechild from BMW Motorrad and Vagabund Moto
BMW CE 04 Vagabund Moto Concept parked in the middle of a studio with a man looking at the scooter.

Based on the photos that BMW Motorrad, BMW's motorcycle arm, released of the BMW CE 04 Vagabund Moto Concept, one would assume that it’s an art piece that’s meant to sit front and center in a Los Angeles apartment. But that’s not the case. The CE 04 is the latest concept from the two companies and is an all-electric scooter with an eye on urban mobility, but somehow, it has a rack to carry a matching surfboard. Yeah, we’re a little confused by the concept, but in a good way.

If you’re familiar with the Austrian-based Vagabund, you’re probably not surprised by the CE 04 Concept. Vagabund Moto is a design studio that’s created some pretty radical car and motorcycle concepts, many of which utilize BMW’s bikes as the base. The team at Vagabund have a history of making some incredible concepts, so the CE 04 Concept fits right in with their theme of urban machines with an eye-catching design. 

Read more
Mercedes just integrated TikTok into its in-car entertainment system (really)
The third-party app will displayed on the 2024 E-Class’ enormous and high-tech Superscreen
2024 Mercedes-Benz E-Class Superscreen close up on TikTok application.

Mercedes-Benz is consistently at the forefront of innovation. Depending on who you ask, Mercedes-Benz was the first to introduce the modern automobile, to place brakes on all four wheels of a car, and come out with crumple zones for safety. Not sexy, but definitely innovative stuff. Mercedes just gave the world the first glimpse at the 2024 E-Class, and the midsize sedan is an absolute powerhouse on the tech front. The automaker's best seller arrives with a new Superscreen system and native third-party access to popular entertainment apps like Angry Birds, Zoom, Vilvadi web browser, Webex by Cisco, and TikTok.

While GOP leaders in red states are trying to ban TikTok in the United States, claiming that the app provides the Chinese government with sensitive information, Mercedes-Benz has pulled a hold-my-non-alcoholic-beer moment by bringing the app to the new E-Class with its new MB.OS operating system. Obviously, Mercedes doesn’t want you to access TikTok while driving, because recording how you’re going to steal a Hyundai or Kia, which is something you probably learned on TikTok, from behind the wheel of your Mercedes E-Class just isn’t safe. Owners will be able to access TikTok, and other apps, through the infotainment system when the car is parked. Since the E-Class’ dashboard has two screens, your passenger can join in on all the fun that TikTok offers.

Read more