Skip to main content
  1. Home
  2. Auto

See 70 Years of Ferrari History on Display in New York City this Weekend

By

If you happen to be in New York City this Columbus Day weekend — that’s October 7-8, 2017, for the record — and you happen to like classic sports cars with a combined value approximating the GDP of a handful of the world’s smaller nations, then you’re in luck. (Sorry to those of you reading this in the future. What’s it like? Teleporting a thing yet?)

This year marks the 70th anniversary of the birth of Ferrari. Founder Enzo Ferrari had established himself as a designer and builder of vehicles a few years earlier, but ’47 was the first time the iconic black-horse-on-yellow-background badge and Ferrari name graced a car; before that, he worked with a division of Alfa Romeo.

ferrari history Iconic Event
Image Courtesy of Steven John Image used with permission by copyright holder

Throughout the course of 2017, the brand has installed jaw-dropping displays of some of their finest cars all around the world. In fact, the grand tour saw Ferrari history exhibits in now fewer than 60 countries — but now it’s our turn, America. The New York City part of America, to be specific.

Recommended Videos

In the coming days, you (yes, you!) can get up close (but don’t touch!) and personal with a plethora of stunning sports cars. I had the opportunity to take a look at a few of the vehicles during a preview showing the morning of Thursday, October 5, and let me tell you, I can’t afford any of them. That little red number holding court in the center of the room? That will probably fetch around $18 million at auction.

Related: 
Upgrade your daily routine with the best smartwatches for men

This event, titled Driven by Emotion: Ferrari Through the Decades, is not really about buying cars, though — it’s more about appreciating art. The people who buy these classic cars go to private events and sip fine wines out of crystal hubcaps, or so I’m told. (Or so I assume, at least.) The people who simply want to appreciate immaculate craftsmanship in the form of clean lines, shimmering paint jobs, elegantly simple interiors, and thinly-veiled aggression lurking in the engine should head to one of the four New York locations to which Ferrari is inviting the public this weekend.

The events in New York City on October 7-8 are as follows. You can register here for information and updates.

Through the Decades at Rockefeller Plaza

Through the Decades will be an open-air exhibition featuring one car from each of the seven decades of Ferrari’s history. If the weather forecast holds, this is one not to miss.

ferrari history Iconic Event
Image Courtesy of Ferrari Image used with permission by copyright holder

Motorsport and Performance at Hublot Flagship Store

This is a storefront display of a handful of classic racing cars and some modern Ferrari racers as well. If you like motorsports, do stroll by.

Ferrari Today at the Ferrari New York Showroom

Stop in to see a selection of modern, front-engine, V12 sports cars and ,while you’re there, go ahead and buy one yourself; you’ll be in the right place for it!

Iconic Ferrari at RM Sotheby’s 10th Floor

Iconic Ferrari is a small, carefully curated collection of priceless classics from decades gone by. This is the location I got to visit for the preview, and goodness, these lovely cars. Also there’s a coffee and sandwich shop.

Steven John
Steven John
Former Digital Trends Contributor
Steven John is a writer and journalist living just outside New York City, by way of 12 years in Los Angeles, by way of…
Summer heat killers: EVs with the least range loss
Recurrent tracked the effect of summer heat on more than 29,700 electric vehicles.
Ford Mustang Mach-E

Suppose you are considering an EV purchase or lease this summer and are concerned about battery range during heat waves. In that case, the results of a new study published by EV analytics firm Recurrent Auto can provide valuable guidance. Recurrent calls out the winners and losers in EV range hot temperature-sensitivity.

It's safe to say that EV battery range is affected by extremes in temperature, both hot and cold. As is the case with most general statements, that one, too, is subject to multiple "buts" and "howevers." Most studies of the effects of extreme cold on EV battery range or how hot temperatures can hamper your travel plans report on average EV travel range differences collected across a wide variety of EV brands and models. Some compile results from thousands of EVs of the same brand.

Read more
Indigenous designer Jeremy Arviso creates limited-edition Indian Motorcycle streetwear line
Arivso blends Indian Motorcycle DNA and indigenous visual elements
The Jeremy Arviso limited indigenous streetwear collection for Indian Motorcycle.

Indian Motorcycle announced a collaboration with well-known indigenous streetwear designer Jeremy Arviso. This limited-edition collection brings together Arviso’s bold style and the adventurous spirit of Indian Motorcycle. The nine-piece lineup celebrates a deep connection to land, community, and tradition.
Why Arviso created the collection

"Creating such a meaningful, modern expression of Native American style with a legendary brand like Indian Motorcycle, is both an honor and a  privilege,” Arviso said. “For this collection, I drew inspiration from the brand DNA of Indian Motorcycle, while carefully integrating vibrant color and  indigenous visual elements that symbolize movement and direction throughout the collection. Adorned with arrow motifs, each piece embodies a deep connection to land, community, and heritage.”

Read more
Adidas and Mercedes-AMG F1 launch Silver Arrows fanwear collection before British Grand Prix
The Silver Arrow collection is on sale worldwide at select Adidas retailers and the Adidas website.
F1 drivers George Russell and Kimi Antonelli wearing Mercedes fan wear with a Mercedes-Benz W196 racecar.

Working with the Mercedes-AMG Petronas F1 team, Adidas launched the Silver Arrow pack, a collection of fanwear inspired by the Mercedes-Benz W196 race car. Current Mercedes F1 drivers George Russell and Kimi Antonelli posed with items from the Silver Arrow collection along with professional models.
Why celebrate the W196?

The W196 wasn't the first Silver Arrow. The first Mercedes to be called a Silver Arrow was the Mercedes W25, which debuted in 1934. However, driver Juan Fangio won the 1954 and 1955 F1 World Championships with the W196, which was among the several models referred to by the group name. The Adidas Silver Arrow collection celebrates the 70th anniversary of the W196's first F1 Championship season.

Read more