Skip to main content

United brings back this passenger favorite snack

The United stroopwafel returns

By Mark Reif Feb 14, 2025 8:00 AM

united airlines stroopwafel ua — United Airlines

Various airlines have signature snacks that are passenger favorites. Southwest has its peanuts, which originally symbolized its “peanut fares” in 1978. Delta has its Biscoff cookies, which are made by the Belgian bakery to this day. In 2015, United introduced its Stroopwafel — a waffle-like cookie with caramel, cinnamon, and bourbon vanilla — which gained a following among travelers. The airline removed and brought back the snack time and again, which brought calls on social media for its return. Finally, fans got what they asked for, with United reintroducing the popular sweet.

A historic Dutch bakery produces United’s Stroopwafel

United Stroopwafel — United Airlines

Daelman’s, a 121-year-old Dutch bakery, makes the Stroopwafel for United. The airline discontinued the snack in 2023 in an effort to revise its offerings with fresh choices. But with fans of the treat clamoring for its return, United heard their feedback and brought it back. On Instagram, the airline proclaimed, “The one. The Only. The Stroopwafel 🧇” and “We are officially back on board and we’re being totally normal about it.”

Recommended Videos

United Managing Director of Hospitality Programs Aaron McMillan said: “We know our passengers want variety in the food and beverages we offer onboard, so we regularly rotate menus, snacks and beverages. However, there are a few things we’ve learned our travelers don’t grow tired of and Stroopwafel is one of them – it’s a classic that many look forward to when flying United – so we know they’re going to be excited to see on the snack cart again.”

United said the Stroopwafel is its most popular complimentary snack, though several other appealing options exist. The airline’s revised offerings include garlic bread bites, mini pretzel twists, the Undercover Quinoa Crisp in Dark Chocolate and Sea Salt, and the Savory Snack Mix of rye bagel chips.

Mark Reif is a storyteller focused on the intersection of outdoor culture, travel, and design. From the peaks of Banff to the… Read Full Bio

Cafe Charmant, The Corner Store Crew’s Latest, Puts Food Ahead of the Scene

Clothing, Long Sleeve, Sleeve

I’ll be honest. If I weren’t a writer, there is no way in hell I could have landed a 7:15 Saturday night reservation at Cafe Charmant just a mere four weeks after its opening. The most recent jewel in the buzzy Catch Hospitality Group’s crown, the glitzy eatery is the newest IT restaurant to hit the downtown scene, so chalk it up to one of the perks of the job that I could walk in, order a drink, and be ushered to a corner table for two in under 10 minutes.

Though the state of making prime reservations in New York City may not come as a surprise to many, I’m still not able to reconcile with the current velvet rope of so many of this city’s restaurants. Sure, the 90s and early 2000’s had their Indochine, Moomba (if you remember that one, we need to grab a drink). The Waverly Inn, but for the most part, you could easily make a reservation or even walk in and wait for a table with a cocktail in hand at most popular establishments. And, let’s be honest, half the people weren’t even eating, if you know what I mean.

A tasting guide to Livermore Valley, California’s friendliest wine country

Adult, Male, Man

Livermore Valley sits in Northern California’s East Bay, where the hustle and bustle of neighboring Oakland and San Francisco give way to grassy rolling hills, big open skies, and over 40 tasting rooms. The region is home to some of the best wines I’ve tasted in the state, without the pretense and rigidity I’ve come to expect from other tasting rooms in the region.

And thanks to the valley’s marine-influenced winds, varied climate, and diverse soils, I tasted an unusually broad range of wines. Crisp whites, structured reds, and everything in between seem to be able to find their footing here.

High Society, Low Alcohol: A Trip to the Hamptons with Heineken 0.0

Ball, Sport, Tennis

After a multi-year bender of back-to-back press trips, I decided to swear off travel this past summer. The old dog was tired, and I desperately wanted to reconnect with old friends, visit family, and continue wooing a lovely lady in New York. Oh, and I needed to find time to actually write the stories I had promised publicists in exchange for gallivanting around the globe on their dime. I am, after all, a professional.

As summer raced by, my inbox swelled with tantalizing invitations. I turned them down one after the next with Spartan fortitude. A junket to the Loire Valley to review wineries? Thank you for considering me, but for the next few weeks, I’m committed to rekindling my relationship with my bed. A sailboat cruise on the Amalfi Coast? I hear it’s beautiful this time of year, but sadly, I’m in the weeds bingeing Landman.