Shinola to open a boutique hotel in Detroit

shinola hotel
In a natural step for Detroit-based lifestyle brand Shinola, the label, along with Detroit real estate company Bedrock recently announced that it will open the first Shinola Hotel, which will be located at 1400 Woodward Avenue in Detroit. Don’t get too excited just yet — the hotel is scheduled to open in fall 2018.

Shinola Hotel will combine the Shinola sensibility of American craftsmanship with Bedrock’s urban revitalization. The hotel will have over 130 guest rooms, with Detroit-inspired design by Gachot Studios and the Detroit-based Kraemer Design Group. New York-based NoHo Hospitality Group was charged with developing an innovative food and beverage program for the hotel.

“We are excited about this venture because it presents a challenging creative exercise to create a boutique hotel concept that Detroit will be proud of. We’ve assembled best-in-class talent that will result in an experience which reflects the philosophy of the Shinola brand.” said Tom Kartsotis, founder, Shinola. “We are partnering with industry experts like Gachot Studios for interior design and help with real estate development, as well as NoHo Hospitality to guide the food and beverage programming. Josh Pickard, one of the NoHo Hospitality partners, grew up in Detroit so it all felt very organic.”

Over the past few years, Detroit has seen a number of new hotels pop up in the city. “While Detroit has seen the launch of new hotels over the last few years, we still see a gap in the boutique hotel market,” adds Dan Mullen, executive vice president, Bedrock. “The Shinola hotel will be like nothing else in Detroit and will be strategically located in the now burgeoning shopping district on Woodward Avenue. We know out of town visitors will appreciate the central location and unique experience the hotel will offer, while local Detroiters will want to stop in for a dinner or drink while shopping downtown.”

And of course, what hotel is complete without a food and beverage program that will turn it into one of the city’s hottest go-to destinations? “A great hotel provides something for everyone, we will create a diverse program to engage guests, and welcome and energize the community,” Christine Gachot, co-founder, Gachot Studios. “We look forward to activating the street level and getting people out walking, jumping from one venue to the next and exploring. We hope it will become a destination for those in and outside the city.”

We can’t wait to see what the Shinola Hotel will look like.

Food & Drink

Have Your Beer and Eat it Too with Brewnuts

Brewnuts is a Cleveland-based company that is bringing two of the best things in the world — beer and donuts — together in the best ways.
Travel

What to Do in Mexico City: 33 Best Restaurants, Bars, Shops, and Destinations

CDMX is a vibrant metropolis filled with some of the best museums, eateries, and hotels in the world.
Travel

Things That Go Bump in the Night: 9 Most Haunted Places in America

With Halloween lurking around the corner, we thought it only pertinent that we list some of the eeriest and most haunted places in America. Read our roundup ... if you dare.
Food & Drink

21st Amendment is Bringing ‘Tasty’ IPA Back

The can art no longer features an illustration of McDole swimming in a sea of hop cones. Now, it’s Benjamin Franklin’s turn to bathe in the verdant sea.
Travel

Why Fall is the Best Time to Visit Chattanooga Tennessee

Like rock climbing? How about beer? Fried chicken? Well, then it is time to visit Chattanooga, Tennessee.
Outdoors

HoverGlide Is a Clever ‘Floating’ Backpack Designed to Save Your Spine

It might sound like infomercial-flavored nonsense but it's rooted in sound science.
Travel

A New Class of Retro Designer Motels Recalls California’s Bygone Surf Era

Embrace an endless summer of sick surfer hair, salty beach air, and some of the world's best breaks.
Travel

Romotow Is a Futuristic Travel Trailer With a Hidden ‘Party Deck’

One button turns this sleek travel trailer into an eight-person, off-grid party pad.
Travel

New Brightline Train Will Connect Vegas to Southern California in Just 2 Hours

Soon you'll be able to spend a lot more time feeding your face at the casino's questionable seafood buffet.
Travel

Ski Butlers are a Thing. We Went to the Rockies to Find Out What they Do and Why

Why the saviest skiers and smartest shredders enlist the help of a ski butler to service and set up their gear.
Outdoors

Elite Sniper School: Shoot at a Mile-long Target in Jackson Hole, Wyoming

Fewer than 10,000 people in history have joined the "One Mile Club."
Travel

8 Airplane Hacks That Make Air Travel Suck a Lot Less

We’re fond of any tip that makes flying a little easier.
Food & Drink

Bon Appetit: Sweden Set to Open a Disgusting Food Museum

One man's week-old trash is another man's delicacy ... at least at the Disgusting Food Museum.
Travel

The 4 Most Incredible Lighthouse Hotels in the U.S.

If you're a salty maritime soul at heart, staying at these lighthouse hotels will feel like coming home.