Skip to main content

The Manual may earn a commission when you buy through links on our site.

Ready for a Good Time: The Story of Pharrell and David Grutman’s New Miami Hotel

Photo Credit: Alice Gao Image used with permission by copyright holder

With COVID-19 cases hitting new lows and the country’s vaccination rate steadily climbing, it looks like the end of this godforsaken pandemic is finally on the horizon. And no one is more pumped than David Grutman. The Miami hospitality mogul and brains behind buzzy hotspots Komodo, Swan, Papi Steak, LIV, and Story — many of which saw business boom over the past several months as New Yorkers migrated south for the winter — is ushering in “Shot Girl Summer” with the newly-opened Goodtime Hotel, a joint venture with none other than Pharrell Williams.

Related Guides

Situated on a prime block of real estate in South Beach (Washington Avenue and 6th Street, to be exact), the 266-room waterfront property has all the trappings of luxury and escapism: Hand-painted tropical wall murals, an Instagrammable pool deck dubbed Strawberry Moon replete with private bungalows and cabanas, and a library inspired by Margot Tenenbaum.

“There is something for everyone at The Goodtime Hotel,” Grutman says. Even a nod to Wes Anderson, it seems. Here, Grutman talks to The Manual about his latest endeavor, working with Pharrell, and the most important lesson he learned last year.

Photo Credit: Alice Gao Image used with permission by copyright holder

What made you decide to open a hotel?

David Grutman: I first partnered with Pharrell on Swan, our restaurant in the Design District. We have such great synergy and are really able to work together to elevate a brand. I knew we could do the same with a hotel.

How did you come up with the name?

DG: Everyone has their own energy and ambitions, and we wanted to give you a space where you can recharge and let loose! The point is to come here and be a part of what is going on in the entire building. This is where you can come and genuinely have a good time.

Photo Credit: Alice Gao Image used with permission by copyright holder

With COVID-19 travel bans, lockdowns, and curfews, hotels have had a tough year. Why now?

DG: It actually took five years to bring our vision to life. The developers, Eric Birnbaum and Michael Fascitelli, saw the potential of this space and brought [Pharrell and me] in. Even through COVID, we decided not to stop, which I think says a lot about our team. We know the importance of being part of the community.

Do you have a favorite area of the property?

DG: Strawberry Moon is the heart and soul of the hotel, with two split pools, two bars, multiple cabanas, daybeds, and, of course, the restaurant that offers authentic Mediterranean food.

Photo Credit: Alice Gao Image used with permission by copyright holder

How has your experience in hospitality influenced your personal taste?

DG: Throughout the years, the most important thing I’ve learned is to put our customers’ experience at the forefront of everything we do. From the second they step inside, to the second they leave, we are curating an experience for them so they always leave satisfied and wanting more.

What’s the past year been like for you?

DG: I’ve definitely learned the importance of teamwork — I’m happy to say that my team has grown incredibly and is coming out stronger and more united on the other side. Thanks to my wife, Isabela, I have also learned how important it is to always give back. We’ve been working closely with [fashion nonprofit] Style Saves for some time now, and I look forward to continuing that relationship.

Editors' Recommendations

Claire Stern
Former Digital Trends Contributor
Claire Stern is a writer and editor based in New York City. You can check out her work in Elle, InStyle, Glamour, DuJour, New…
Visitors to Death Valley have rare opportunity to go kayaking in an ancient lake (for a limited time)
Kayak in this rare lake in Death Valley before it dries up
A kayak on the Badwater Basin.

If the outdoors, an ancient lake, and stunning views are all things that make your Spidey senses tingle, you need to head to Death Valley as soon as possible. The National Park Service says there is a small window when you could kayak in a lake in Badwater Basin, and it's happening right now. Pack your gear and go on an adventure at Death Valley National Park.

The ancient lake is having a moment
The driest spot in the U.S. saw enough rain to turn the lowest elevation point in North America (which hits 282 feet below sea level) into a glorious lake where kayaks roam free. Though it is only temporary, Badwater Basin, located at the bottom of Death Valley National Park, a foot of water took over the normally dry salt flat to form Lake Manly.
Help from a hurricane
The unexpected additional inches of rainfall boosted Badwater Basin due to Hurricane Hilary in August 2023. Typically, Death Valley National Park gets two inches of rain a year, but because of the hurricane, the valley floor caught 4.9 inches in six months, with a bonus of 1.5 inches in early February.

Read more
Fairmont Grand Del Mar: Get 64% off a stay at the five-star hotel and spa
fairmont grand del mar deals gilt february 2024  san diego front

California is always a good idea. Especially when you can get a discount on a fabulous hotel with great accommodations and amenities. Now is the best time to head to San Diego to indulge in a little R&R with constant sunshine and cheer.

Gilt is offering up to 64% off a two-night stay the Fairmont Grand Del Mar, San Diego for a limited time. This deal is for two adults only, so unfortunately you will have to leave the little ones at home. If you've been wanting to plan a trip to California, now is the perfect opportunity. Click the button below to learn more about this deal and keep reading for even more details.

Read more
This gross thing has been found at 4 Las Vegas Strip hotels (but that shouldn’t stop you from visiting)
Are these pests taking over Sin City?
Las Vegas

Recent reports from the Southern Nevada Health District (SNHD) reveal that inspectors found bed bugs in several Las Vegas Strip hotels over the past five months. This report has caused concern for travelers looking to visit Sin City, making them wonder if they should skip the destination for their next vacation. Although bed bugs are unsettling, they should not deter you from planning a fun Las Vegas vacation.

The first report of bed bugs came back in December when a guest staying at the Encore filed a complaint. The room was immediately taken out of service when bed bug-sniffing dogs discovered that there were indeed live bed bugs in the area. Aside from Encore, inspectors found bed bugs at three other Strip hotels from September 2023 to January 2024. The other properties impacted include the Venetian, the Mirage, and the Excalibur Hotel and Casino.

Read more