Skip to main content

This Asian country was just named the Destination of the Year for Adventure Tourism

Armenia is quickly becoming a hotspot for adventure tourism

Armenia
mobinovyc / Pixabay

Armenia has just earned the title of Destination of the Year for Adventure Tourism at the PATWA International Travel Awards 2025, held at the prestigious ITB Berlin on March 5, 2025. This honor highlights the country’s growing reputation as a top spot for thrill-seekers and adventure enthusiasts. From towering mountains and scenic hiking trails to rock climbing and paragliding, Armenia offers an array of adrenaline-pumping activities for anyone looking to explore beyond the ordinary. 

“This recognition is a testament to Armenia’s natural beauty, diverse adventure tourism offerings, and the dedication of our tourism sector,” said Lusine Gevorgyan, Chairman of the Tourism Committee of Armenia in a statement. “We invite travelers from around the world to explore Armenia’s stunning landscapes and experience the thrill of adventure in a land rich with history and hospitality.”

Recommended Videos

Adventure tourism in Armenia

Armenia
Makalu / Pixabay

Armenia is a hidden gem for adventure enthusiasts, offering plenty to explore in its diverse landscapes. With more than half of the country’s territory elevated between 3,000 to 6,500 feet above sea level, it’s a paradise for hikers. One must-see spot is the cave village of Khndzoresk, believed to have been inhabited for thousands of years until the 1950s. For rock climbing lovers, Noravank Canyon provides the perfect spot to test your skills while taking in amazing views.

Beyond adventure, Armenia is dedicated to promoting sustainable and responsible tourism. The country is investing in eco-friendly infrastructure, developing new adventure experiences, and engaging local communities to ensure that its natural beauty remains preserved for generations to come.

Amanda Teague
Amanda, an accomplished freelance writer featured in several online publications, is a dedicated explorer of both the world…
The best underrated birthday trip destinations, according to travel experts
Birthday trip ideas so good you’ll want to celebrate twice
passport in gift box

Birthdays are made for celebration, but who says it has to be just dinner and drinks? Birthday trips are becoming the new go-to way to mark the occasion, and trust me, it doesn’t always have to be glitz and glamour. This year, my boyfriend surprised me with a relaxing getaway to Niagara-on-the-Lake to explore wineries, and it was the perfect way to unwind and celebrate. 

Sure, Las Vegas and Miami remain classic birthday destinations, packed with fun and excitement, but I wanted to dig a little deeper and find some underrated spots you might not have considered. So, I reached out to travel experts to gather their top picks and put together this list of 10 unique birthday trip ideas that will make your special day unforgettable.

Read more
Traveling soon? These countries are the friendliest to Americans
New survey reveals where U.S. tourists are most (and least) welcome in Europe
Dinant, Belgium

As American travel to Europe continues to surge, a new survey from Upgraded Points uncovers where U.S. tourists are greeted with open arms, and where they might get a side-eye instead.

The study polled over 2,200 residents across 22 European countries to understand current perceptions of American travelers in 2025. The responses highlight how experiences, stereotypes, and even politics, shape hospitality abroad.

Read more
Japan hits record tourism numbers, fueled by Expo and cherry blossoms
Japan is on track to welcome 40 million visitors in 2025
Tokyo

Japan’s tourism industry is experiencing an unprecedented surge, with the country poised to welcome over 40 million international visitors by the end of 2025. According to new analysis from leading tour operator Tourist Japan, more than 28.5 million travelers have already arrived during the first half of the year.

The Japan National Tourism Organization (JNTO) reported 3.3 million arrivals in June alone, the sixth straight month surpassing the 3 million mark. This surge marks a 21% increase in visitor numbers compared to the first half of 2024.

Read more