Airbnb Launches Fancy New Plus and Beyond Listings

airbnb plus cape town

Airbnb has become something of a juggernaut in the travel industry. More and more travelers are forgetting (or at least trying to forget) that hotels exist at all. However, some are still looking for hotel-level accommodations even while sleeping in someone else’s home. It seems Airbnb has finally caught on to how to handle this demand.

It’s hard to believe, but Airbnb has been around for nearly a decade. The company began with two lowly inflatable mattresses on the living room floor of a San Francisco flat. Much in the same vein as Couchsurfing (a site that literally matches travelers with couches to sleep on), Airbnb’s ethos seemed indelibly set — the perfect alternative to budget hotel stays.

airbnb plus sydney

Today, the company boasts 4.5 million listings in more than 81,000 cities around the world. In many ways, they’ve grown up, and so have their customers who are outgrowing that pared-down, “any-bed’ll-do” style of travel. Many are now seeking all the charm and authenticity of crashing in a local home, but with all the creature comforts and modern conveniences of a traditional hotel. Enter Airbnb Plus and Beyond by Airbnb, two new services designed to, in the company’s words, make “Airbnb for everyone.”

Airbnb Plus listings will look similar to existing listings, but guarantee a higher level of service and amenities. Through a real-world visit, Airbnb employees will verify every listing in the program to ensure they pass a rigorous 100-point inspection. All will feature a minimum level of modern amenities, akin to what many expect in a mid-range or upper-mid-range hotel: fast, free Wi-Fi; plush bedding; and a well-equipped kitchen. Plus-level stays also make premium customer support available to guests. Most importantly, however, is that Plus listings aren’t necessarily more expensive — they’re just better.

The Beyond by Airbnb program, however, takes things to a whole new level. It will be the company’s most exclusive and most expensive tier of experiences. The concrete details have yet to be unveiled, but the vague promo video teases a wealth of luxurious opportunities for discerning, well-heeled travelers. This premium option will likely include stays at some of the world’s most breathtaking, Architectural Digest-worthy homes. Most stays will likely include bespoke, luxurious experiences like cooking with personal chefs, expert yoga instruction overlooking a French vineyard, or relaxing in a private, mountaintop infinity pool.

Airbnb Plus rolled out in late February and already features more than 2,000 listings in more than a dozen cities. The Beyond by Airbnb program is slated to debut in spring 2018.


New Brightline Train Will Connect Vegas to Southern California in Just 2 Hours

Soon you'll be able to spend a lot more time feeding your face at the casino's questionable seafood buffet.

The Four Most Incredible Lighthouse Hotels in the U.S.

If you're a salty maritime soul at heart, staying at these lighthouse hotels will feel like coming home.

8 Airplane Hacks That Make Air Travel Suck a Lot Less

We’re fond of any tip that makes flying a little easier.
Food & Drink

Be Your Own Barista: How to Make Three Fancy Coffee Drinks at Home

Pretty soon, Starbucks will have nothing on your barista skills after you hack your way to making these coffee drinks

Camp Yosemite Like a Gentleman at AutoCamp’s Newest Airstream-centric Outpost

The luxuries of a boutique hotel with all the joys of traditional camping.

The Woodman’s Treehouse Has Everything You Want, Including a Pizza Oven

The ultimate escape for a weekend of reliving your childhood, there’s also hammocks, a slide, and a rooftop hot tub.

Belize Announces World’s First Nationwide Hide-and-Seek Competition

Cave exploring, trekking Mayan ruins, snorkeling with whale sharks — everyone comes out a winner in this competition.

4 of the World’s Smallest Countries and Why You Should Visit Them

From breathtaking to downright weird, these tiny countries are well worth a visit.

Avoid Jet Lag By Learning How to Sleep Anytime, Anywhere

With a little help from some of the world’s most adept sleepers, here are of our favorite tips.

Why Fall is the Best Time to Visit Chattanooga Tennessee

Like rock climbing? How about beer? Fried chicken? Well, then it is time to visit Chattanooga, Tennessee.

HoverGlide Is a Clever ‘Floating’ Backpack Designed to Save Your Spine

It might sound like infomercial-flavored nonsense but it's rooted in sound science.

Romotow Is a Futuristic Travel Trailer With a Hidden ‘Party Deck’

One button turns this sleek travel trailer into an eight-person, off-grid party pad.

A New Class of Retro Designer Motels Recalls California’s Bygone Surf Era

Embrace an endless summer of sick surfer hair, salty beach air, and some of the world's best breaks.

Ski Butlers are a Thing. We Went to the Rockies to Find Out What they Do and Why

Why the saviest skiers and smartest shredders enlist the help of a ski butler to service and set up their gear.