Skip to main content

Pure Madness Brewery Group launches beer trio for winter

Two new IPAs and a lager

Roadhouse Haze King IPA.
Roadhouse Brewing Co.

The group behind crafty west coast labels Roadhouse Brewing Co. and Melvin Brewing just dropped three beers for winter. What are they? Two IPAs and a crisp lager.

Parent company Pure Madness Brewery Group oversees the two labels above. The new beers include Roahouse’s Haze King Hazy IPA and Loose Boots Après IPA and Melvin’s Jackson Hole Lager. The first beer is brand new while the latter pair is part of a seasonal re-release, the Loose Boots dressed in a new label.

Loose Boots Lager.
Melvin Brewing

An homage to ski season, the release comes just in time for heavy snow and hitting the slopes (not to mention après ski drinks). All the beers come in at 5% ABV or less, making them great for in between runs on the slopes or after a day on the mountain. While we love a good barrel-aged beer, the colossal style is best reserved as a great nightcap drink.

Recommended Videos

The new beer was made in partnership with Jackson Hole’s Snow King Resort and made with hops like El Dorado, Mosaic, and Srata. Both labels know winter sports, as Melvin is based in Wyoming while Roadhouse is set in Jackson Hole.

“We’re stoked to team up with Snow King Resort to bring Haze King to life—it’s the perfect brew to toast your turns on Jackson’s ‘Town Hill,’” notes Pure Madness co-founder Gavin Fine. “Between this collab, the return of Jackson Hole Lager, and Loose Boots rocking a fresh new look, we’ve got your après lineup dialed for ski season.”

The beers are available in select spots in the west and more info can be found on the brands’ wesbsites.

Mark Stock
Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since…
Athletic Brewing’s Fancy Like beer returns for a limited time
The return of a popular NA offering
Athletic Brewing Fancy Like NA beer.

A popular collaboration beer is back. Fancy Like has returned, the beer made by Athletic Brewing Company in tandem with country music star Walker Hayes. The original version came out about a year ago.

The beer takes its name from a Hayes hit song and is a straightforward American Pale. It's a fitting release from a non-alcoholic brewery as the musician has been sober for almost a decade. The trim beer comes in at 15 IBUS and just 45 calories per pour.

Read more
Miller High Life introduces beer-infused vinyl record
A soundtrack for your favorite dive bar
Miller High Life Dive Bar Sounds.

Miller High Life is at it again. The label introduced the world to a dive bar fragrance not too long ago. Now, it's infusing vinyl records with beer.

The album is called Dive Bar Sounds and is a release commemorating Miller High Life's forthcoming music platform, otherwise known as Soundtrack to the High Life. It's an atmospheric record inspired by familiar sounds from your favorite watering hole, from clanking glasses during a toast to the dull roar of bar conversation. The album is officially available starting April 10th with more details here. And yes, as the picture above suggests, there's actual beer in the album itself.

Read more
A celeb chef and iconic Italian beer label unite
Two Italian culture icons join up
Giada De Laurentiis Peroni promo profile.

Peroni, the Italian brand behind some of our favorite pilsner style beer in Europe, has teamed up with a celebrity chef. The 180-year-old beer brand has joined forces with Giada De Laurentiis. The culinary mind and well-known tv personality will utilize Peroni in a series of food experiences happening all over the country in 2025.

A brand ambassadorship of sorts, the team-up will see De Laurentiis craft recipes with Peroni and pair dishes with the beer. She's set to bring Italian culinary experiences to big gatherings like the Pebble Beach Food & Wine Festival and similar events in Los Angeles in NYC. She'll be hosting an aperitivo hour and the brand will run the program on their social feeds.

Read more