Skip to main content

The Manual may earn a commission when you buy through links on our site.

Rapper-Chef Action Bronson’s Lockdown Brought Insight and a Plant-Based Diet

Image used with permission by copyright holder

When the shutdown happened in March 2020, Action Bronson decided to make a major change in his life — getting healthy. It was a thought that been brewing in his mind for a long time.

“I just became a different man,” Bronson tells The Manual. “I had a brand-new child, so much to live for. I just didn’t feel good. I just didn’t feel healthy. It was time. We’re all getting up there in age and it gets harder and harder as you age. Honestly, if the pandemic hadn’t happened, who know if this would have happened? This took time for me. ‘Yo, chill the f*ck out and get your shit together and stop playing around with yourself.'”

Related Guides

A rapper, cookbook author, and food television star, Action Bronson is a modern day Renaissance man. Now with his passion for health, he’s on mission to create content that matches this new outlook on life. Besides hitting the gym every day, a big factor in Action’s health journey has been a focus on his diet, particularly plant-based foods. Recently, Action has teamed up with Field Roast on their Make Taste Happen campaign. Field Roast is a Seattle-based food company that makes a diverse range of plant-based products, including Spicy Mexican Chipotle Plant-Based Sausages and Chao Creamery Dairy-free cheeses. As a chef, Action loves the creative energy of working with these plant-based products.

“It’s very versatile. I’m able to take things from my pantry, cause you know everyone’s been locked up and shit,” said Action. “I’ve been able to take things and create masterpieces from whatever I just have around. I challenge myself. I kinda do Chopped, you know what I mean? I do Chopped in the house.”

Image used with permission by copyright holder

This journey and story are now also showcased in Action’s own words in his latest book, F*ck It, I’ll Start Tomorrow. It’s a genre-bending book — part memoir and part self-help guide. The book defies convention and easy categorization. Instead, its a mix of funny and wild stories straight from the mind of Action Bronson. It also details his state of mind right before his big shift toward the pursuit of health.

“I was 400 pounds trying to bullshit my way through a book,” said Action. “But it became kind of like a guiding light for me because it shined a mirror on myself and my bullshit. So it actually helped me change. It ended (the book) in the beginning of the pandemic so it left off where I started taking control of my life. So it’s kind of a good precursor to what has been going on. It was a mess to write because I hated every moment of it. But looking back on it, it was needed. It was like a purge.”

From his food inspired rap lyrics to his cookbook,

F*ck, That’s Delicious: An Annotated Guide to Eating Well

, food has always been a central component to Action’s creative ventures. His popular food documentary, F*ck, That’s Delicious, is now exclusively on YouTube after four seasons on Vice. The YouTube episodes are shorter in length but still raw and relentlessly entertaining. So far, the episodes have ranged from Action cooking stuffed Sicilian style calamari in a gym parking lot to doing kettlebells while eating pizza at L’industrie pizzeria in Williamsburg, Brooklyn. This new season is just the beginning according to Action.

“It’s all independent. It’s all YouTube. It’s back and better than ever,” Action says. “Everything is my control and I feel amazing about it. It’s getting amazing reviews. People wish it was longer, but it is what it is. At the same time, this is just me getting my feet wet in producing it all on my own.”

Whether it’s music, cooking, or writing, the core of Action’s creativity stems from a desire to be authentic. Eventually, Action plans on growing the YouTube videos, making longer and more ambitious episodes. He believes the show will only get better with time. But for now, he’s just enjoying life.

“I just vibe, you know? It’s just to have fun,” said Action. “Sometimes shit doesn’t become fun. I just want to have fun doing what I do.”

Hunter Lu
Hunter Lu is a New York-based food and features writer, editor, and NYU graduate. His fiction has appeared in The Line…
Kendall Jenner’s tequila is coming to Europe
818 Tequila is continuing its global expansion
818 tequila europe 818collection 90202

Having found success in both the U.S. and the U.K. since its launch in 2021, Kendall Jenner's 818 Tequila will now be heading to Europe too thanks to a new distribution deal with Salud Spirits. This deal will see 818 Tequila heading to bars and stores in the Netherlands and Austria, as the brand continues to roll out worldwide.

Not every celebrity-backed spirit is a winner, but 818 Tequila has been highly ranked by drinkers for its fine, complex flavors. The brand also has a commitment to sustainability, achieving recognition as a B Corp for its social and environmental responsibility practises last year.

Read more
Breakfast cocktails for the long weekend
Indulge in the morning with these classic recipes
Bloody mary

With many people opting to enjoy a long weekend, it's a fine excuse to indulge a little and enjoy the usually forbidden breakfast cocktail. There's something awfully decadent about having a drink with the first meal of the day, but for a long, lazy brunch with friends or family then an occasional bit of hedonism is allowed.

If you're looking for ideas for breakfast cocktails though, skip the martinis and the old fashioneds -- no one want straight booze first thing in the morning. Instead, try one of these breakfast classics.
The classic: Bloody Mary
Tomato juice, vodka, and Tabasco sauce form the backbone of the most iconic breakfast cocktail, the Bloody Mary. There are almost infinite variations of this drink to play with, but I like to swap out the vodka for gin, as the juniper works nicely with the tomato juice, and to add a healthy wack of pickle juice and celery bitters to give the drink a sharpness and a savoury heft.

Read more
These white rums are perfect for mixing this summer
Summer is a great time to mix with white rums

If you’re a fan of cocktails, you likely already know that white rum and summer mixed drinks go hand in hand. From classic American drinks to Caribbean favorites to Tiki-style drinks, it’s tough to beat the appeal of a well-made white rum during the summer months.

For those new to the spirit, white rum is a clear spirit made from sugarcane juice or molasses, depending on the distillery. While many rums are added to oak barrels, ex-bourbon barrels, and various other aging receptacles, white rum is either added directly to a bottle or (in most cases) usually aged between six months and a year (sometimes longer) in stainless-steel vats.

Read more